Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

Work With Talents
Hannah Parvaz

Hannah Parvaz

Growth Marketer

Growth mentor for Google Launchpad.

Hannah Parvaz is a highly analytical and growth-focused B2C marketer specializing in performance marketing, brand development, and user engagement in early-to-mid stage startups. Her work includes providing growth mentorship for Google Launchpad and developing performance marketing and growth strategies for various clients, including Orina Technologies and Cargo. She also has spoken at the App Promotion Summit, shortlisted for App Marketer of the Year, and had a performance campaign nominated for the Paid User Acquisition Campaign of the year.

Growth Marketing
B2C Marketing
Performance Marketing
Brand Development
Customer Engagement
Startup
Marketing Strategy
Product Marketing
Digital Marketing
Online Marketing
Music Content Strategy
Social Media Marketing
SEO Strategy
PPC
Product Management
Brand Identity
SEM
Copywriting
Google Analytics
Hannah Parvaz

Hannah Parvaz

Growth mentor for Google Launchpad.

Growth Marketer

Hannah is Available for Projects

Work with Hannah

Employment Highlights

Growth Mentor

Google

November 2017 - Present (3 years 11 months)

Growth Mentor

GrowthMentor

August 2019 - Present (1 year 2 months)

Head of Growth

Curio

July 2018 - Present (2 years 3 months)

Head of Marketing

Drinki (now DUSK)

November 2016 - July 2018 (2 years 8 months)

5 More Entries

Education Highlights

Bachelor of Arts

London Metropolitan University (LMU)

September 2011 - September 2014 (3 years)

English Literature

Aquinas College

September 2009 - August 2011 (2 years 11 months)

Resume

Growth Mentor

Google

November 2017 - Present (3 years 11 months)

  • Provided growth mentorship for Google Launchpad.
  • Worked with companies like Onaria Technologies and wOndary.
  • Helped startups build and scale great AI-first companies.

Growth Mentor

GrowthMentor

August 2019 - Present (1 year 2 months)

GrowthMentor is a vetted startup mentorship platform targeted towards growth marketing.

  • Provided advice to grow clients' businesses faster.
  • Instructed on setting up experiments and growth hacking tactics.

Head of Growth

Curio

July 2018 - Present (2 years 3 months)

Curio is an app that helps users listen to audio journalism from leading newspapers and magazines.

  • Shortlisted for App Marketer of the Year.
  • Nominated for Paid User Acquisition Campaign of the year.
  • Developed a performance campaign featured as one of the 13 most persuasive ads ever seen on Wordstream.

Head of Marketing

Drinki (now DUSK)

November 2016 - July 2018 (2 years 8 months)

Drinki (now DUSK) curates the top bars across London, Manchester, and Liverpool. 

  • Increased YoY KPIs of redemptions, installs, and registrations by over 500%.
  • Ran performance advertising on Facebook, AdWords, Snapchat, and with a variety of ad partners with CPIs as low as £013.
  • Coordinated and developed partnerships with Shortlist Media, Emerald Street, Funkin Pro, Chillisauce, Snapchat, and TimeOut.
  • Collaborated developing a successful referral scheme, increasing referral rate to over 40%.
  • Gave out thousands of drinks for Red Bull, BrewDog, Hop House 13, Drambuie, Beefeater, and more.

Product Marketing Manager

DICE

August 2014 - October 2016 (2 years 2 months)

DICE is a mobile ticketing platform that allows users to search for, browse, and buy tickets to various music gigs, concerts, and festivals.

  • Sold out thousands of gigs.
  • Managed SEM, PPC, and social advertising; CPA a quarter of industry average.
  • Oversaw email marketing, increasing the 2x open rate of the industry average.
  • Implemented strategic database communications across 12 cities, including email, push notifications, in-app notifications, and SMS.
  • Built-up and managed a UK-wide network of city managers and ambassadors.
  • Worked closely with the engineering team on coordinating new product features.
  • Focused on the scalable, predictable, and repeatable apothegm, lead growth meetings, and experiments on weekly cycles.

Event Manager | Marketing

Concert Live

October 2011 - September 2014 (3 years 11 months)

Concert Live, now LiveStyled, is a live event retailer with an 11-year history of working with globally renowned artists and iconic venues. 

  • Worked with artists such as Robbie Williams, Kelis, Bloc Party, Ronan Keating, Franz Ferdinand, Simple Minds, Newton Faulkner, Steps, The Cranberries, and The Charlatans.
  • Managed the production and creation of live recordings.
  • Built and lead killer sales teams across the UK.
  • Repeatedly smashed targets.

Marketing Assistant

Shuffler

February 2014 - August 2014 (1 year 6 months)

Shuffle.fm aggregates music from the web and caters to the needs of music lovers. It enables users to browse and discover new music and artists from sites, users, genres, and TV.

  • Helped in the organization of panel events.
  • Researched new blogs.
  • Built databases and opened dialogue with blog owners.
  • Created curated digital magazines.

Marketing Assistant

Ninja Tune

November 2012 - October 2013 (1 year 11 months)

Ninja Tune is an independent record label based in London with satellite offices in Los Angeles, New York, Paris, and Berlin.

  • Produced content for social media, mailers, and had a big concentration on digital marketing.
  • Oversaw the website updates through Mobile Roadie.
  • Managed merchandise in house and at events.

Concert Promoter

Encore Events

August 2007 - February 2010 (3 years 6 months)

  • Liaised with artists and building contacts with bands and promoters across Manchester.
  • Organized and promoted events and club nights in Jabez Clegg, Rockworld, and the Manchester Academies.
  • Coordinated social media advertising through MySpace as well as a physical promotion around the North West.

Education

Bachelor of Arts, Events & Marketing Management

London Metropolitan University (LMU)

September 2011 - September 2014 (3 years)

English Literature, German & Maths With Mechanics

Aquinas College

September 2009 - August 2011 (2 years 11 months)