<ul><li>Worked with numerous small companies as a marketing manager, and also with a marketing agency, acting as an interim account manager to several of their clients.&nbsp;</li><li>Worked with various clients to develop and implement content strategies to support their business goals.</li><li>Developed and implemented content calendars across all marketing channels, including websites, newsletters, and social media.</li><li>Created and executed social media strategies across all social channels, with a primary focus on LinkedIn, Facebook, Instagram, and Pinterest.</li><li>Worked with several clients to create and optimize different content pieces, namely guides, blog articles, website content, and newsletters.</li><li>Analyzed and reported results regularly.</li></ul>

Content Marketing Specialist

Talent Nexus is a full-service marketing agency offering specialist digital marketing solutions to the recruitment sector.<ul><li>Managed complex, multi-channel marketing campaigns while building and sustaining strong, long-lasting client relationships. </li><li>Handled a portfolio of customers, taking responsibility for growing revenue as well as the day to day management of these accounts. </li><li>Identified, proposed, and implemented new projects and campaigns to meet and exceed each customer’s expectations. </li><li>Proactively advised clients about digital and content marketing landscape developments, and ensured that campaign strategies are adapted in a timely fashion to meet all relevant requirements. </li><li>Offered conception direction and managed multiple content marketing campaigns, from inception to client delivery.</li><li>Managed external agencies and freelancers.</li></ul>

Content Marketing Account Manager

Tobacco Dock is a premier event venue space in a prime London location.<ul><li>Created and implemented the company’s annual marketing strategy.</li><li>Built the annual marketing and social media strategies to support the company’s business goals.</li><li>Tracked and measured the effectiveness of marketing campaigns so they can be redefined and optimized on an ongoing basis.</li><li>Managed the creative, digital, and PR agencies to ensure the timely delivery of marketing activities.</li><li>Managed website updates, including regularly uploading and optimizing new content.</li><li>Coordinated timely, contextual social media updates.</li><li>Managed and mentored the marketing coordinator.</li><li>Drafted press releases, editorial pieces, awards submissions, and case studies.</li><li>Researched market trends and PR opportunities.</li></ul>

Marketing Manager

Rockpool Digital is a digital agency that delivers personalized customer experiences for brands by connecting data and technology into a single customer view.<ul><li>Created and implemented a marketing strategy for both the UK and US markets.</li><li>Optimized the full mix of digital marketing to achieve effective ROI.</li><li>Planned and executed a brand update, including a new website and marketing collateral.</li><li>Managed the creation and launch of the company’s quarterly white papers.</li><li>Oversaw all aspects of the company’s social media channels.</li><li>Monitored, analyzed, and reported on market trends and competitor activity.</li><li>Identified and developed new business opportunities.</li></ul>

Concrete Media is a cross-team planning platform that manages projects, plans, people, and content all from one place in the cloud.<ul><li>Managed all marketing aspects of the business.&nbsp;</li><li>Planned and executed a complete rebranding of the company, including launching a new website and creating new marketing collateral and templates.&nbsp;</li><li>Defined and implemented the company’s marketing strategy.</li><li>Managed all aspects of the company’s social media.</li><li>Wrote eye-catching and engaging content to be used in all marketing and sales collateral.</li><li>Reported on all campaigns using clear metrics to ensure a comprehensive analysis of results.</li></ul>

<ul><li>Planned and delivered key marketing campaigns in conjunction with account managers.&nbsp;</li><li>Developed the overall campaign plan, with clear campaign objectives.</li><li>Conducted briefing of marketing teams, outlining key audiences and messages.</li><li>Evaluated campaign performance.</li></ul>

Marketing Campaign Executive

Wrote a blog post on what to consider when making a property insurance claim.

3 (and a Half!) Things Landlords Need to Know When Making a Claim

Helena Duro

Created a blog post about the top three benefits when remodeling your kitchen.

Kitchen Remodelling – Is It Worth It?

Managed the blog content for a platform specialized in sustainable nature travel experiences.

Our Eco Travel Journal

Produced web copy for a company specializing in property renovations, insurance repairs and general contracting in North West.

Action Insurance Repair

Wrote about the STEM recruitment crisis in teaching and what the leaders can do about it.

Facing a STEM Recruitment Crisis? You're Not Alone

English (British)

Helena Duro has over five years of campaign management experience with extensive skills in planning and strategy, content marketing, communications, SEO, social media, events, copywriting, and PR. As a content marketing specialist, she has worked with various clients to develop and implement content strategies, content calendars across all marketing channels, and social media strategies with a primary focus on LinkedIn, Facebook, Instagram, and Pinterest. At PA Consulting, she has planned and delivered key marketing campaigns in conjunction with account managers. Elena is also proficient in Adobe Photoshop, InDesign, WordPress, MailChimp, Webex, Sitecore, Salesforce, and HTML/CSS.

Helena Duro

Employment Highlights

Education Highlights

Portfolio

3 (and a Half!) Things Landlords Need to Know When Making a Claim

Kitchen Remodelling – Is It Worth It?

Our Eco Travel Journal

Action Insurance Repair

Facing a STEM Recruitment Crisis? You're Not Alone

3 (and a Half!) Things Landlords Need to Know When Making a Claim

Kitchen Remodelling – Is It Worth It?

Our Eco Travel Journal

Action Insurance Repair

Facing a STEM Recruitment Crisis? You're Not Alone