Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Ian Ong

Ian Ong

Digital Marketer

Previously from MediaCom and Havas Media.

Ian Ong is a digital marketer with experience providing services in e-commerce SEO, B2B lead generation, SEM, Facebook Ads, conversion rate optimization, advanced analytics, growth strategy, and marketing automation. Specializing in performance marketing, he is proficient in using web analytics tools to track performance and increase ROI of performance marketing campaigns. He also has executed and optimized digital campaigns across search, display, social, video, and mobile for clients from various verticals, including FMCG, education, automotive, technology, energy, and travel. At MediaCom, Ian strategized, implemented, and managed campaigns for brands like Anlene, Anmum, Coca-Cola, Volkswagen, Audi, Dell, Shell, Madame Tussauds, and Dulux.

Digital Marketing
Performance Marketing
E-Commerce Marketing
B2B Marketing
Lead Generation
Conversion Rate Optimization
Analytics
Growth Marketing
Marketing Automation
Paid Search
Paid Social
Display Advertising
Social Media Marketing
Video Marketing
Mobile Marketing
Web Analytics
Campaign Management
Google Analytics
Integrated Marketing Strategy
Search Engine Optimization
Search Engine Marketing (SEM)
Ian Ong

Ian Ong

Previously from MediaCom and Havas Media.

Digital Marketer

Ian is Available for Projects

Work with Ian

Employment Highlights

Digital Marketer

Independent

April 2016 - Present (4 years 10 months)

Digital Lead

WebTailors (S) Pte. Ltd.

August 2015 - April 2016 (8 months)

Senior Search Manager

Havas Media

April 2015 - July 2015 (3 months)

Regional Search Specialist, Team P&G

MediaCom

October 2013 - April 2015 (1 year 6 months)

1 More Entries

Education Highlights

Diploma in Business Administration

Singapore Polytechnic

January 2006 - December 2009 (3 years 11 months)

Resume

Digital Marketer

Independent

April 2016 - Present (4 years 10 months)

  • Provided services in e-commerce SEO, B2B lead generation, SEM, Facebook Ads, conversion rate optimization, advanced analytics, growth strategy, and marketing automation. 
  • Used web analytics tools to track performance and increase ROI of performance marketing campaigns.
  • Worked with tech giants like Microsoft and startups in the e-commerce sector.
  • Accredited by Google under the Google Partners Elevator Program.

Digital Lead

WebTailors (S) Pte. Ltd.

August 2015 - April 2016 (8 months)

WebTailors is a digital media agency in Singapore specializing in SEO, branding, web design and development, graphic design, and digital marketing.

  • Helped to build and operationalize company's in-house digital media buying capabilities and drive strategic priorities across key digital pillars like search, display, social, video, mobile, and programmatic buying. Successful helped the company to secure Google Partner status in less than three months on joining.
  • Spearheaded the digital media planning and buying operation of the company.
  • Provided an end-to-end digital marketing service, from digital media planning, buying and optimization.
  • Drove rigorous tracking of KPIs across platforms and markets with a focus on real-time optimizations for clients.
  • Drove innovation through ad technology interventions to deliver higher ROI media solutions.
  • Created a continuous stream of media innovation through a rigorous test and learn framework and scale across different verticals a share and reapply model.

Senior Search Manager

Havas Media

April 2015 - July 2015 (3 months)

  • Worked as key account search lead for Philips based in Philips Asia Digital Command Center.
  • Collaborated with other agencies to integrate paid search together with other platforms like social (paid and organic), display and content.
  • Handled a few other accounts like Citibank Singapore and Storhub.
  • Managed cross-channels performance media buy for search, display, social, video, affiliates, and native ads to achieve optimal CPA for the campaign.
  • Implemented remarketing strategy via Remarketing List for Search Ads (RLSA), display remarketing, and Facebook custom audience.
  • Spearheaded search campaign strategy planning, budgeting, and execution.
  • Managed and executed optimization strategy for all accounts to ensure the campaigns achieved the respective success metrics.
  • Used keyword search volume to derive search insights and determine trending topics online to provide recommendation on content creation. Content is then amplified via cross-channels like search, social, display, video, affiliates, and native ads.

Regional Search Specialist, Team P&G

MediaCom

October 2013 - April 2015 (1 year 6 months)

  • Managed and implemented campaigns and integrated SEO strategies for Procter & Gamble brands such as Downy, Ariel, Gillette, Pantene, Head & Shoulders, Olay, Whisper, Pampers, Joy, Safeguard, Oral B, and Vicks.
  • Grew and managed respective accounts by identifying clients’ advertising needs and provide solution. Through collaboration with clients to develop synergy in the digital marketing strategy.
  • Involved in search strategy planning and budget planning for the whole fiscal year across all P&G brands.
  • Carried out SEO campaigns for P&G brands which involved site audit, content recommendation, and content strategy.

Search Lead

MediaCom

September 2014 - April 2015 (7 months)

  • Managed and implemented campaigns and integrated SEO strategies for brands across various verticals, including FMCG, education, automotive, technology, energy, and travel. 
  • Oversaw search campaign strategy planning, budgeting, and execution.
  • Spearheaded the planning and development of search campaign strategy for new pitches.
  • Managed and executed optimization strategy for all accounts to ensure the campaigns achieved the respective success metrics.
  • Grew and managed respective accounts by identifying clients’ advertising needs and provide solution. Through collaboration with clients to develop synergy in the digital marketing strategy.
  • Involved in carrying out SEO campaigns which included technical site audit, content recommendation, and proposing content strategy.
  • Provided SEM training for new hires in the search team and integrate them on the processes in the company. SEM training includes the know-how to plan a search strategy, budget, and managing/optimizing a paid search campaign. Ultimately, building and boosting the company's SEM in-house capability.
  • Clients: Anlene, Anmum, Coca-Cola, Volkswagen, Audi, Dell, Shell, Madame Tussauds, and Dulux. 

Education

Diploma in Business Administration, Marketing

Singapore Polytechnic

January 2006 - December 2009 (3 years 11 months)