Jackie Zischang
Performance Marketing Expert

Jackie Zischang

Clients include GSK, Humana and Frito Lay.
Work with Jackie Work with a Performance Marketing Expert

About

Jackie Zischang is a performance marketer with over a decade of experience working with clients across diverse industries such as apparel, retail, food and beverage, telecommunications, pharma, and entertainment. Her skills include paid media strategy and activation, paid social ads, display/programmatic, affiliate marketing, brand awareness, e-commerce marketing, acquisition and retention, content strategy, and product positioning, among others. Having worked with global agencies like OMD, Resolution Media, and PHD, she has had the opportunity to handle brands such as GSK (Tums, Alli, Breathe Right, Panoxyl), Sleep Number, The Hartford, Humana, Toys R Us, Babies R Us, and Frito Lay.

Employment

4 roles
Feb 2021 - Present 5 years 3 months
Senior Manager, Growth Marketing
PetHonesty

PetHonesty is a DTC brand disrupting pet health and wellness.

  • Led DTC acquisition growth efforts across paid media (social media, SEM, display, retargeting, video, affiliate), email, referral, and e-commerce.
  • Analyzed data to monitor revenue performance and uncover areas for improvement.
Jan 2019 - Jan 2021 2 years
Senior Manager, Paid Media Marketing
Bonobos

Bonobos is a men's clothing and accessories brand.

  • Led the strategy, development, and execution of the paid media strategy across paid search, paid social, retargeting, programmatic display, and affiliate focused on driving growth in site traffic, customer acquisition, and e-commerce revenue.
  • Maintained strong relationships cross-functionally with stakeholders across the business including brand marketing, creative, PR, product marketing, CRM, analytics, planning, finance, e-commerce, tech, and merch.
  • Managed all external agencies to progress overall media capabilities and marketing strategies through ongoing testing and optimization.
  • Created frameworks, process,es and delegation within the paid media department, managing one direct report.
Mar 2018 - Mar 2019 1 year
Associate Director, Performance Media Advertising
OMD USA
  • Delivered brand awareness-focused performance and programmatic advertising strategies for Frito Lay brand.
  • Oversaw paid media strategy and buying; media plans consisted of YouTube, programmatic display and video, streaming audio, and Facebook/Instagram media buys.
  • Managed a team of four who were responsible for executing buys in platforms such as Google Display and Video 360, Facebook Ads Manager, and The Trade Desk.
Nov 2015 - Jun 2018 2 years 7 months
Associate Director, Social Media Advertising
Resolution Media
  • Led paid social efforts to drive clients' site traffic and e-commerce revenue goals.
  • Supervised the development of paid social media plans, in both strategy and buying best practices.
  • Ensured accuracy of tactical execution of all social media buys to maximize client’s business goals.
  • Oversaw a team of four who were hands-on keyboard in buying platforms in ads managers across Facebook, Pinterest, and Twitter.
  • Served as lead agency social contact for strategic components of projects for both the client and cross-functionally within the agency.
  • Partnered with strategy and display teams daily to drive integration based on client’s business needs and outcomes.
  • Built relationships with account leads at Facebook, Twitter, and Pinterest.
  • Clients: Toys R Us and Babies R US.

Education

Sep 2006 - Jun 2010 3 years 9 months
BSc, Digital Media
Marist College