Jackie Zischang

PetHonesty is a DTC brand disrupting pet health and wellness.

• Led DTC acquisition growth efforts across paid media (social media, SEM, display, retargeting, video, affiliate), email, referral, and e-commerce.
• Analyzed data to monitor revenue performance and uncover areas for improvement.

Bonobos is a men's clothing and accessories brand.

• Led the strategy, development, and execution of the paid media strategy across paid search, paid social, retargeting, programmatic display, and affiliate focused on driving growth in site traffic, customer acquisition, and e-commerce revenue.
• Maintained strong relationships cross-functionally with stakeholders across the business including brand marketing, creative, PR, product marketing, CRM, analytics, planning, finance, e-commerce, tech, and merch.
• Managed all external agencies to progress overall media capabilities and marketing strategies through ongoing testing and optimization.
• Created frameworks, process,es and delegation within the paid media department, managing one direct report.

• Delivered brand awareness-focused performance and programmatic advertising strategies for Frito Lay brand.
• Oversaw paid media strategy and buying; media plans consisted of YouTube, programmatic display and video, streaming audio, and Facebook/Instagram media buys.
• Managed a team of four who were responsible for executing buys in platforms such as Google Display and Video 360, Facebook Ads Manager, and The Trade Desk.

• Led paid social efforts to drive clients' site traffic and e-commerce revenue goals.
• Supervised the development of paid social media plans, in both strategy and buying best practices.
• Ensured accuracy of tactical execution of all social media buys to maximize client’s business goals.
• Oversaw a team of four who were hands-on keyboard in buying platforms in ads managers across Facebook, Pinterest, and Twitter.
• Served as lead agency social contact for strategic components of projects for both the client and cross-functionally within the agency.
• Partnered with strategy and display teams daily to drive integration based on client’s business needs and outcomes.
• Built relationships with account leads at Facebook, Twitter, and Pinterest.
• Clients: Toys R Us and Babies R US.