JHT Innovation is a marketing and design consultancy.<ul><li>Developed and executed digital marketing strategies, including content strategy, social media, paid media, lead generation, marketing funnels, email marketing and automation, and retention strategies.</li><li>Designed and executed marketing communications for some of Australia’s leading companies including Oakley, Retail Zoo (Boost Juice, Salsas, Betty's burgers), Accor hotels, and Epworth healthcare.</li></ul>

Digital Marketing & Design Consultant

Peter Jackson is a premium Australian menswear brand with over 65 stores nationally.<ul><li>Oversaw photo shoots, catalogs, in-store graphic design and marketing, digital assets, and window displays and photo retouching.</li><li>Managed, mentored and trained design and marketing team members including designers, visual merchandising, in-house photographer, and marketing coordinators.</li><li>Managed and executed web design, user experience and landing page optimization, conversion rate optimization, and overall management of the e-commerce store.</li><li>Strategised and executed EDM and email automation and retention journeys</li><li>Managed SEM, retargeting, and programmatic ad campaigns.</li><li>Oversaw and developed social media marketing strategy and content creation.</li><li>Developed comprehensive onsite and off­site strategies including SEO, optimizing user experience and landing page optimization.</li><li>Managed third party vendors e.g. printers, signwriters and agencies to produce marketing and advertising assets for in-store and online.</li><li>Developed design, art direction and roll out for Spring/Summer 2015, 16 and Autumn/Winter 2016-18 campaigns.</li><li>Managed campaign roll-outs consisted of the art direction of the photoshoot, store graphics, signage, catalog design, social media design, and strategy</li><li>Utilized SEO, PPC, and CRO techniques to increase online visibility, user experience, and increase leads/revenue. Increased over 120% for organic search traffic year-on-year.</li><li>Developed design, user experience, and strategy for new e-commerce responsive design website resulting in increased website traffic by 110% and conversion rate by 270%.</li></ul>

Manager, Digital Marketing and Design

Make-A-Wish Australia is a nonprofit organization that creates life-changing wishes for children with critical illnesses.<ul><li>Developed creative concepts to support the overall Make-A-Wish brand.</li><li>Created print and digital artwork, merchandise, and a variety of materials for internal and external communication.</li><li>Created and implemented marketing campaigns - sourcing assets, briefing and managing video and photo shoots for wishes and corporate opportunities.</li><li>Implemented EDM and email automation design and strategy.</li><li>Assisted in granting a record 503 life-changing wishes, through the creation and implementation of unique marketing campaigns, delivering on the foundation's strategic goal to grant more wishes.</li><li>Designed, co-developed, and rolled out Christmas initiatives Wish Kringle and the wish list along with workplace giving program wishes at work resulting in a new revenue source and increased exposure around key donation periods.</li><li>Developed custom proposals, co-branded activations, and strategic activities to secure 13 new business partners, including Krispie Kreme and Caltex.</li></ul>

Senior Graphic Designer

Fusion Retail Brands is a wholesaler and retailer of shoes and fashion apparel across Australia.&nbsp;<ul><li>Planned, art directed, and created seasonal campaign photo shoots.</li><li>Created retail signage and store graphics for the brands store network.</li><li>Designed, executed, and managed production for all marketing collateral and visual merchandising assets.</li><li>Executed high-end photo retouching for brand campaigns.</li><li>Designed and implemented EDM and social media strategy.</li><li>Produced website design, motion graphics and video editing for various marketing</li><li>Developed design and art direction of Spring/Summer 2014 campaign roll-out for Mathers to over 200 stores.</li><li>Developed roll-out consisted of photo shoot art direction, design, editing, and finished art of store graphics, signage, catalog design, and social media design. The campaign focused on highlighting the bold of the range and the energy of summer, helping to achieve record sales through the spring racing period.</li></ul>

Busbrand is an international retailer of ready-to-wear clothing.Managed the creation of retail signage and store graphics.Developed point of sale design and implementation.Designed e-commerce website, user experience, and social media creation.Managed the creation of print, large format artwork and outdoor advertising (OOH).Designed and executed brand development of Busbrand corporate.Participated in seasonal campaign photo shoots.Performed photo retouching of campaign imagery.Re-launched Guess Australia e-commerce website, resulting in an increased conversion rate through UX updates to product and category pages.Managed seasonal campaign roll-out for Gap, Guess, Aldo, and Tumi brands to a network of 100 stores helping to elevate the in-store and online customer experience through dynamic visuals and engaging content.

Group Graphic Designer

Managed Mathers SS14 campaign 'Hello Sunshine' set out to evoke the energy and fun of an Australian Summer. Communicated via a bright 'fruit-bowl' color theme, accented with tropical palm shadows.
Roles included: art direction, graphic design, campaign roll-out, social media promotion, and image editing.

Mathers Footwear SS14 Campaign

Jade Hill-Thomson

Managed graphic design, campaign activations, campaign roll-outs, email marketing, and social media for a leading global fashion retailer.

Gap Australia Spring Summer 13

Developed graphic design, campaign activations, campaign roll-outs, email marketing, and social media for a global footwear brand.

Aldo Shoes Australia

Created print, video, and digital assets for a workplace giving program by Make-a-Wish Australia to encourage employees of any company to contribute regular donations from their pre-tax pay.

Wishes at Work

Commissioned to develop an identity for the launch of a completely new product range for an action sports lifestyle brand.

Oakley Australia Factory Pilot

Contributed to the Peter Jackson Menswear’s SS16 campaign, 'The Tailored Escape'. Roles included: art direction, graphic design, campaign roll-out, social media launch strategy, retouching, and PR consultation.

Peter Jackson SS16 Campaign

Contributed to the Peter Jackson Menswear’s SS17 campaign, 'The New Wave'. Roles included: art direction, graphic design, campaign roll-out, social media launch strategy, retouching, and PR.

Peter Jackson SS17 Campaign

Developed and executed digital marketing strategies, including content strategy, social media, paid media, lead generation, marketing funnels, email marketing and automation, and retention strategies.

JHT Innovation

English (British)

Jade Hill-Thomson is a multidisciplinary art director and senior designer, specializing in branding and identity, graphic design, environmental graphics, print, transport and product design. He is also a skilled marketer with practical experience and theoretical knowledge in the areas of digital marketing including social media, website creation and management, online public relations, campaign management, brand positioning and stretching, media planning, and advertising. By executing effective design strategies, he has worked for various global brands including Gap, Guess, Tumi, Aldo, and Oakley.

Jade Hill-Thomson

Employment Highlights

Education Highlights

Portfolio

Mathers Footwear SS14 Campaign

Gap Australia Spring Summer 13

Aldo Shoes Australia

Wishes at Work

Oakley Australia Factory Pilot

Peter Jackson SS16 Campaign

Mathers Footwear SS14 Campaign

Gap Australia Spring Summer 13

Aldo Shoes Australia

Wishes at Work

Oakley Australia Factory Pilot

Peter Jackson SS16 Campaign