Jazmin Six
Social Media Management Expert

Jazmin Six

Former social & content manager for L'Oréal Singapore.
Work with Jazmin Work with a Social Media Management Expert

About

With over 12 years of experience in advertising, publishing, and marketing, Jazmin Six is a design-trained, multi-platform content specialist with strong capabilities in integrated marketing campaigns, social engagement and PR, strategy, and partnerships. As a former social and content manager for L'Oréal Singapore, she has set and executed content and influencer strategy for NYX Professional Makeup, Maybelline Singapore, and L'Oréal Paris Makeup. Jazmin has also worked as a copywriter for SPH stable of newspapers such as The Straits Times and Business Times.

Employment

4 roles
Sep 2018 - Present 7 years 8 months
Social Media Manager
Crabtree & Evelyn

Crabtree & Evelyn is an American-international retailer of body, fragrance, and home care products with stores globally. 

  • Managed Singapore's outreach plans, A&P budget, influencer/key opinion leaders (KOL) /media relations, events, partnerships, and content. 
  • Oversaw a full-spectrum social for both Singapore and Malaysia, including influencer/KOL/media relations, strategy and organic/paid content within a regional marketing team. 
  • Overachieved November 18 Singles Day sales target by 326% in Singapore and 369% in Malaysia through paid social, EDM and organic search, and social efforts.
Jan 2018 - Aug 2018 7 months
Head of Digital & Content
Tuber Productions

Tuber Productions provides valuable editorial and design consultancy for clients on print, digital and mobile platforms.

  • Spearheaded internal and clients digital transformation projects, including websites and social channels, to support short- and long-term marketing initiatives.
  • Designed and implemented digital strategies within budget requirements.
  • Generated innovative ideas to increase web traffic.
May 2017 - Dec 2017 7 months
Social & Content, Digital Manager
L'Oreal Singapore
  • Set and executed content and influencer strategy for NYX Professional Makeup, Maybelline Singapore, and L’Oreal Paris Makeup. Scope included event management, website and e-commerce content, social channels, and full-suite PR for media and KOL.
  • Achieved 40% QoQ increase in social buzz for the second quarter for NYX, landing at number 3 for total beauty and number 2 for mass beauty categories.
  • Increased Instagram followers by 312% and Facebook followers by 729% versus last year.
  • Achieved over 1133% in social buzz for Maybelline December 2017 Gigi Hadid launch and landed at number 1 for total beauty and mass beauty categories.
Jul 2013 - Apr 2017 3 years 9 months
Editor
JUICE Singapore

JUICE is a publishing company in Singapore that delivers top stories of the music, fashion and lifestyle beats.

  • Oversaw content direction and strategy across print, digital, and social platforms, including editorial calendars, production timelines, and budgets. 
  • Worked hand-in-hand with the marketing team for sales pitches, events, and brand/KOL partnerships.
  • Acted as the team manager of seven editorial/design staff.
  • Increased Facebook followers by 243% versus last year in 2015.
  • Achieved Youth Magazine of the Year title in 2013 and almost 43,000 reach, 13,000 likes, over 30,000 shares, and nearly 900 comments in a highest-performing organic Facebook post.
  • Maintained long-term partnerships with notable clients such as Zouk, Ce La Vi, Laneway Singapore, Inditex, Heineken, Royal Sporting House, Agnes B, and Converse.

Education

Bachelor of Arts (Hons), Advertising Design
LASALLE College of the Arts
Aug 2017 - May 2019 1 year 9 months
Master of Arts, Mass Communication
Nanyang Technological University

Portfolio

7 items