Crabtree &amp; Evelyn is an American-international retailer of body, fragrance, and home care products with stores globally.&nbsp;<ul><li>Managed Singapore's outreach plans, A&amp;P budget, influencer/key opinion leaders (KOL) /media relations, events, partnerships, and content.&nbsp;</li><li>Oversaw a full-spectrum social for both Singapore and Malaysia, including influencer/KOL/media relations, strategy and organic/paid content within a regional marketing team.&nbsp;</li><li>Overachieved November 18 Singles Day sales target by 326% in Singapore and 369% in Malaysia through paid social, EDM and organic search, and social efforts.</li></ul>

Social Media Manager

Tuber Productions provides valuable editorial and design consultancy for clients on print, digital and mobile platforms.<ul><li>Spearheaded internal and clients digital transformation projects, including websites and social channels, to support short- and long-term marketing initiatives.</li><li>Designed and implemented digital strategies within budget requirements.</li><li>Generated innovative ideas to increase web traffic.</li></ul>

Head of Digital & Content

<ul><li>Set and executed content and influencer strategy for NYX Professional Makeup, Maybelline Singapore, and L’Oreal Paris Makeup. Scope included event management, website and e-commerce content, social channels, and full-suite PR for media and KOL.</li><li>Achieved 40% QoQ increase in social buzz for the second quarter for NYX, landing at number 3 for total beauty and number 2 for mass beauty categories.</li><li>Increased Instagram followers by 312% and Facebook followers by 729% versus last year.</li><li>Achieved over 1133% in social buzz for Maybelline December 2017 Gigi Hadid launch and landed at number 1 for total beauty and mass beauty categories.</li></ul>

Social & Content, Digital Manager

JUICE is a publishing company in Singapore that delivers top stories of the music, fashion and lifestyle beats.<ul><li>Oversaw content direction and strategy across print, digital, and social platforms, including editorial calendars, production timelines, and budgets.&nbsp;</li><li>Worked hand-in-hand with the marketing team for sales pitches, events, and brand/KOL partnerships.</li><li>Acted as the team manager of seven editorial/design staff.</li><li>Increased Facebook followers by 243% versus last year in 2015.</li><li>Achieved Youth Magazine of the Year title in 2013 and almost 43,000 reach, 13,000 likes, over 30,000 shares, and nearly 900 comments in a highest-performing organic Facebook post.</li><li>Maintained long-term partnerships with notable clients such as Zouk, Ce La Vi, Laneway Singapore, Inditex, Heineken, Royal Sporting House, Agnes B, and Converse.</li></ul>

Editor

Developed the first paid social effort for both C&E Singapore and Malaysia, a project capitalized on the 11/11 frenzy in a bid to capture market share and create awareness for the newly launched e-commerce websites.

Crabtree & Evelyn Singles Day

Jazmin Six

Oversaw the four-month-long campaign for NYX to provide a platform to nurture Singapore’s artistry enthusiasts and grow the beauty vlogging community, as well as the NYX tribe. Updated the microsite CMS periodically and social channels (IG, FB) daily throughout the campaign period. Also designed all communication assets; served as main PR contact for Top 15 contestants throughout the contest; organized two workshops for Top 6 contestants in tandem with Clarisonic and Redken; produced and managed the finale event at IMPIXEL Studios (including live streaming); as well as created all social content.

NYX Face Awards 2017

Created social content and strategy for a cosmetic brand during a music festival in Singapore.

Maybelline x Zoukout 2017

Managed the opening of the third NYX Professional Makeup boutique in Singapore, in charge of all PR duties (including press kits and invites). Also tag-teamed with a videographer to get soundbites from KOLs and the public to use as social media content.

NYX Westgate Store Opening

Maintained long-term partnerships with notable clients such as Zouk, Ce La Vi, Laneway Singapore, Inditex, Heineken, Royal Sporting House, Agnes B, and Converse.

Partnerships

Produced copy for Absolut Vodka,  a brand of premium vodka.

Rocking Good

Worked as the editor for Juice Singapore and achieved ‘Youth Magazine of the Year’ title in 2013.

Silent No More

English (British)

With over 12 years of experience in advertising, publishing, and marketing, Jazmin Six is a design-trained, multi-platform content specialist with strong capabilities in integrated marketing campaigns, social engagement and PR, strategy, and partnerships. As a former social and content manager for L'Oréal Singapore, she has set and executed content and influencer strategy for NYX Professional Makeup, Maybelline Singapore, and L'Oréal Paris Makeup. Jazmin has also worked as a copywriter for SPH stable of newspapers such as The Straits Times and Business Times.

Jazmin Six

Employment Highlights

Education Highlights

Portfolio

Crabtree & Evelyn Singles Day

NYX Face Awards 2017

Maybelline x Zoukout 2017

NYX Westgate Store Opening

Partnerships

Rocking Good

Crabtree & Evelyn Singles Day

NYX Face Awards 2017

Maybelline x Zoukout 2017

NYX Westgate Store Opening

Partnerships

Rocking Good