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Jean Garcia

Jean Garcia

Digital Marketer

Digital marketing manager for Standard Chartered Bank.

Jean Garcia is a digital marketer with almost a decade of experience working with top tier global brands across fintech, skincare, haircare, nutrition, health, and wellness sectors. Her market exposure includes Southeast Asia, APAC, and Africa. As a digital marketing manager at TBWA\, she consults Standard Chartered Bank to drive end-to-end digital engagement for the bank and manage and implement their digital marketing initiatives. At Wunderman, she served as a senior account manager responsible for GSK Physiogel and P&G Pantene's Firebrand. Jean also worked at McCann Worldgroup Philippines and McCann Health Singapore.

Digital Marketing
Marketing Strategy
Relationship Management
Brand Management
Strategic Marketing
Account Management
Project Management
Integrated Marketing Communications
Content Strategy
Content Creation
B2B Marketing
B2C Marketing
B2B Communications
B2C Communications
Social Media Strategy
Lead Generation
Jean Garcia

Jean Garcia

Digital marketing manager for Standard Chartered Bank.

Digital Marketer

Jean is Available for Projects

Work with Jean

Employment Highlights

Digital Marketing Manager

TBWA\ Singapore

June 2018 - Present (3 years 3 months)

Senior Account Manager

Wunderman Singapore

December 2014 - September 2016 (1 year 9 months)

Brand Manager & Senior Account Manager

TBWA\ Singapore

September 2016 - September 2016

Senior Account Manager

McCann Health Singapore

September 2012 - December 2014 (2 years 3 months)

1 More Entries

Education Highlights

BA, Broadcast Communication

University of the Philippines, Diliman

June 2006 - April 2011 (4 years 10 months)

Portfolio

Nestlé Projects

Priceless Cities

Priceless Cities

Nestlé Projects

Priceless Cities

Priceless Cities

Resume

Digital Marketing Manager

TBWA\ Singapore

June 2018 - Present (3 years 3 months)

  • Acted as a consultant for Standard Chartered Bank, driving end-to-end digital engagement for the bank and managing and implementing their digital marketing initiatives.
  • Developed project plans and managed deliverables and timelines.
  • Managed data and insights-driven content marketing.
  • Worked on the strategy to drive digital adoption of SC Keyboard, a social payment product, and amplified its launch in Hong Kong, Taiwan, and Africa through mobile-first social media-led creatives.
  • Managed and delivered the two-phased, multi-market, influencer-driven Change Makers campaign which was nominated twice in the 2019 Marketing Excellence Awards: Excellence in Content Marketing and Excellence in Media Strategy.
  • Developed customer-centric, SEO-enabled credit card content to help reenergize the bank’s credit card lifecycle marketing.
  • Shared best practices with the markets to ensure success is transferred globally.
  • Helped design learning experiences and managed training programs to increase the digital maturity of the bank.
  • Updated the Digital Marketing Leadership Training curriculum of the organization and curated modules on the bank's learning platform, working closely with Group Learning.
  • Managed internal and external stakeholders.
  • Drove agency management and alignment.

Senior Account Manager

Wunderman Singapore

December 2014 - September 2016 (1 year 9 months)

  • Handled GSK Physiogel and P&G Pantene's Firebrand accounts; evaluated the two brands' advertising programs and led the strategy and development of their digital marketing and advertising initiatives. Responsible for managing, coordinating, and leading agency resources.
  • Led the development of the digital and social strategy for Physiogel and its pilot CRM program for four markets, including Malaysia, Philippines, Thailand, and Singapore.
  • Launched Physiogel Calming Relief and Daily Defence product range in Singapore via social media activation and sampling activity. Increased brand penetration and 5,000 sign-ups in six weeks.
  • Spearheaded and managed the refresh of the ENO brand site (UX/UI and content development) working closely with the GSK product and internal design team.
  • Strengthened and implemented Pantene's digital program, contributing to the brand's performance in SEA and ANZ and the growth of their conditioner category.
  • Single-handedly worked on two brand site architectures for Pantene.
  • Helped increase the engagement rate of Pantene Always On posts in Indonesia, one of the brand's largest markets. Engagement rate reached 4% which is above the industry rate (around 2.5%).
  • Managed one account coordinator.

Brand Manager & Senior Account Manager

TBWA\ Singapore

September 2016 - September 2016

  • Acted as Mastercard digital brand manager; led the development of digital campaigns, issuer marketing toolkits, videos, and foundational sales materials for different Mastercard products.
  • Managed stakeholder relationships and supported the SEA and the APAC team, helping them leverage opportunities driven by the digital landscape.
  • Implemented the global strategy for the Priceless brand in SEA.
  • Single-handedly and successfully managed the migration of Priceless Cities Singapore, Bali, and Bangkok websites to Priceless 5.0 platform by working closely with the global team. This entailed revamp, content creation, and website management.
  • Built an asset library for Priceless Cities before Mastercard rolled out a digital asset management solution in SEA.
  • Provided strategic input on a merchant’s website to highlight the Priceless brand (Ministry of Villas).
  • Managed the Priceless email marketing program.
  • Worked closely with different Mastercard product teams and Mastercard advisors team to launch Citibank Debit Mastercard.
  • Commended by the business director and account director for growing the B2B portfolio, for strong account leadership, and high agency score in 2016 and 2017.
  • Trained interns to manage digital marketing projects.

Senior Account Manager

McCann Health Singapore

September 2012 - December 2014 (2 years 3 months)

  • Acted as strategic partner and business driver of the regional Nestlé Infant Nutrition account (NAN OptiPro, NAN OptiPro HA, and LACTOGEN).
  • Assigned to this regional role after a year because of the strength of track record working with Nestlé Philippines.
  • Managed other significant regional accounts such as Menarini Dysport (beauty and aesthetics), Allergan Optive (eyecare), and Hoya (medical device).
  • Accelerated Nestlé Infant Nutrition's digital engagement in Singapore, Philippines, Indonesia, Malaysia, Thailand, and Vietnam.
  • Delivered ten successful iPad applications for Nestlé in less than two years for their medical field force.
  • Completed a responsive website, content plan, and social media playbook for Nestlé.
  • Won the 2013 Nestlé Global Battle Honors Award for LACTOGEN campaign.
  • Provided critical support in McCann Health’s win of the Allergan eye care account and the global Mundipharma Betadine account. Singapore’s win accounted for APAC, LATAM and MENA win.
  • Managed one account executive.

Account Manager

McCann Worldgroup Philippines

August 2011 - September 2012 (1 year 1 month)

  • Handled Nestlé Infant Nutrition Brand; effectively managed the NAN portfolio (six brands in total).
  • Launched Nestlé NAN Kid OptiPro Four and Nestlé MOM and Me brands in the Philippines.
  • Increased NAN Pro’s brand message recall from 23% to 53% and NAN HA’s brand message recall from 26% to 93%, a substantial growth from a static 3-year performance.
  • Delivered the first iPad game for Nestlé, a first of its kind in the Infant Nutrition Business for HCP communications.
  • Provided pivotal contributions to three consecutive pitch wins.

Education

BA, Broadcast Communication

University of the Philippines, Diliman

June 2006 - April 2011 (4 years 10 months)

Cum Laude