Jennifer Lowe

About

Jennifer Lowe is a content strategist, marketer, manager, and writer with expertise in helping tech companies create and execute various content, including B2C blog, email, and website content. Her clients include VMware, Braavo Capital, eBay, XRC Labs, and Trellis Law. In 2018, she was named a Best of 2018 writer by P.S. I Love You, a Medium.com publication. Her original writing has been featured in Inc., McSweeney's, and The Bold Italic. Some of her best work has gone viral on Medium.com and Quora.

Employment

6 roles

Jun 2019 - Present 6 years 11 months

Senior Manager, Content Marketing

Braavo Capital

Braavo provides on-demand funding for mobile apps and games.

Identified audience segments and developed customer personas to create a consistent, engaging, and unified voice across products, email content, video, social, blog, and sales enablement. Worked cross-functionally with product, sales, leadership, and customer success.
Collaborated with product manager to launch Braavo Analytics on ProductHunt and Google Ads. Developed ad copy and creative direction for product GIFs. Organic traffic to marketing website doubled.
Interviewed clients and wrote monthly blog content sharing entrepreneurship success stories.

Feb 2016 - Present 10 years 3 months

Content Strategist & Manager

Independent

Supported clients with email content, blogging, and other digital media management.
Worked as a contributing writer at The Bold Italic and McSweeney's Internet Tendency.
Clients: VMware, Braavo Capital, eBay, XRC Labs, and Trellis Law.

Sep 2018 - Nov 2019 1 year 2 months

Copywriter

Independent

Worked with VMware; executed on creating a consistent voice and narrative that reflected both the brand and customers’ needs and values across email and blog content for VMworld, the largest virtualization-specific conference.
Developed social and blog content for Nearlist, Trellis, baa baby blankets, and Braavo Capital.

Mar 2017 - Jul 2018 1 year 4 months

Content & Community Manager, Business Marketing

Twitter

Defined Twitter Marketing’s brand story and voice and wrote engaging, persuasive, and informative copy for the launch of Twitter’s Video Ad Solutions website.
Developed monthly case studies and research sharing Twitter advertising best practices.

Jan 2015 - Feb 2016 1 year 1 month

Web Content Specialist, Corporate Communications

eBay Inc.

Wrote weekly blog content for internal and external blogs.
Interviewed customers and employees to share customer stories and employee innovation.
Created eBay 20-year timeline, launched with the redesign of the corporate website.
Owned developing all copy and locating all image and video assets.

May 2014 - Jan 2015 8 months

Communications Consultant, Brand & University Programs

eBay Inc.

Strategized with brand and communications to craft consistent and compelling copy and positioning about eBay’s University Programs. Messaging was used across departments (recruiting, relations, and programs) and channels (talking points, social media, email, PowerPoint, job descriptions, and campus marketing collateral).
Interviewed managers, employees, and interns to identify audience needs and wants. Wrote and executed email communications targeting managers and interns. Manager participation tripled and intern feedback increased over the previous year.
Reported directly to the vice president of global brand strategy.