<ul><li>Earned cumulative GPA: 3.7/4.0.</li><li>Graduated with Honors.</li></ul>

<ul><li>Wrote parenting, local news, and lifestyle content for So Drama! Entertainment.</li><li>Designed video-friendly how-to projects for the launch of the media company’s new lifestyle website, Wonderwall.</li><li>Created parenting articles for clients including OCBC Bank and Income.</li><li>Generated shareable original content and photography for Mediacorp.</li><li>Wrote lifestyle articles, sponsored content campaigns, and interviews published on Today Online, Toggle.sg, Mother &amp; Baby, and SmartParents; a single feature for Toggle.sg garnered almost 12,000 page views on its first day.</li><li>Drove MindChamps digital marketing communications initiatives and engaged stakeholders through content development and SEO articles for a corporate blog, website and content syndication partners.</li><li>Pitched and wrote own column and articles that had almost 500 Facebook likes and 250 shares which has the most out of any articles by the publication for New Age Consulting.</li><li>Delivered campaigns for major clients including Gleneagles Hospital, Pigeon and Nestlé.</li></ul>

Content Writer

The Hidden Valley Resort is a glamorous camping startup resort in Singapore.<ul><li>Developed marketing and promotion plans and managed the relaunch of the website.</li><li>Produced and edited all content and oversaw the project from the planning stage through its successful launch.</li><li>Collaborated with a team of UX designers and SEO specialists while liaising with board members.</li><li>Wrote marketing collateral and managed content strategy and branding.</li></ul>

Marketing Manager

Little, Brown and Company is a publishing company that has published fiction and nonfiction by many of America's finest writers.<ul><li>Demonstrated excellent project management skills by driving a broad range of #1 New York Times bestsellers from manuscript stage through publication and beyond, including acquisition, copy editing, design, and production stages.</li><li>Handled effective marketing activities, including author events and book launches, copywriting of marketing and publicity materials, and building authors’ online presence to drive marketing success.</li><li>Managed stakeholders, prepared profit and loss reports and sales reports for department heads, conducted checkpoint meetings and handled project communications with external suppliers and all levels of internal staff.</li><li>Wrote catalog and cover copy, proposal reports, newsletters, fact sheets, gratis letters and book endorsement requests.</li><li>Built and maintained an established network of agent and author relationships.</li></ul>

Editorial Assistant

Penguin Random House is an adult and children's trade book publisher aiming to foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire, and to connect them with readers everywhere.<ul><li>Selected 100 iconic poems for Poems By Heart, a poetry memorization game app, named one of Apple's “App Store Best of the Year.”</li><li>Provided project management role encompassed project planning, content strategy, resource management and project board meetings to optimize editorial process and workflow.</li><li>Created all editorial content including effective and user-friendly app copy.</li><li>Provided market research and consulted poetry experts and literary communities.</li></ul>

Editor for Penguin Classics Poetry App

Discussed the possible reasons why a kid is unhappy about attending a Chinese enrichment class.

“My Toddler Hates Chinese and Wants to Quit His Chinese Enrichment Classes. What Should I Do?”

Jenny Tai

Consulted experts and addressed the misconceptions of Chinese Preschools in Singapore.

8 Misconceptions of Chinese Preschools in Singapore Debunked

Shared ways on how to tackle exam stress together with the children.

OCBC Family Times - Play Categories

Featured some benefits in enrolling a child in non-academic enrichment classes.

Enrichment Classes for Your Child

Wrote about six lessons that moms can be learned from their kids.

Mum Says: 6 Lessons My Kids Taught Me

Created as a part of the client's Breastfeeding with Love campaign, in partnership with Nestlé, Combi, Pigeon, and Mount Elizabeth Novena Hospital.

10 Breastfeeding Essentials All Mummies Should Have [Campaign]

Shared effective tips for moms to keep stress at bay and help their children prepare for PSLE 2018 success while staying in good physical and mental health.

Last Minute Tips to Prepare for the PSLE

Pitched and wrote own column, The Value Series. This article garnered almost 500 Facebook likes and 250 shares, the most out of any articles by the parenting publication.

Teaching Our Children How to Stand Up for Themselves

Discussed how effective primary school tuition are and PSLE bootcamps in helping a child achieve PSLE success.

“This Is My Son’s PSLE Year. Am I Shortchanging Him by Not Signing Him Up for Primary School Tuition or PSLE Bootcamp?”

Worked on several bestsellers in fiction and non-fiction in the categories of health and psychology for Little, Brown (Hachette Book Group), one of the top book publishers in the world. Wrote marketing copy for one title, used for book catalogs, brochures, sell sheets, and ONIX/metadata supplied to retailers.

The Marshmallow Test [Marketing Collateral]

Created a step-by-step guide to choosing a kindergarten in Singapore for your child.

A Complete Guide to Choosing a Kindergarten in Singapore For Your Child

Discussed how parenthood changes marriage.

Marriage With Kids

5 Smart Strategies to Help Kids Remember What They Read

What Is Parentocracy?

3 Ways MindChamps Provides the Best Infant Care in Singapore

5 Key Benefits of Enrolling Your Child Into MindChamps Preschool @ Raffles Place

Highlighted some of the most common causes of kids who will not talk in kindergarten in Singapore and how teachers and parents can help kids.

"My Usually Chatty Girl Won't Talk in Her Kindergarten. What Should I Do?"

Are You a Helicopter Parent?

Featured the best local online shops for kids and the whole family.

Best Local Online Shops for Kids

Mother's Day Special: How Does She Do It?

English (British)

Jenny Tai is an experienced content writer covering parenting and lifestyle topics for various brands and media, including Nestlé, OCBC Bank, Mediacorp, MindChamps and So Drama! Entertainment. She has written and edited content for the relaunched website of a glamorous camping resort and created marketing collateral from the stakeholders and founders bios, to press releases and pitched emails and operations manual. Her experience also includes visual strategy, creative direction, and UX design. At Penguin Random House, Jenny has edited best-selling books and user-friendly app copies.

Jenny Tai

Employment Highlights

Education Highlights

Portfolio

“My Toddler Hates Chinese and Wants to Quit His Chinese Enrichment Classes. What Should I Do?”

8 Misconceptions of Chinese Preschools in Singapore Debunked

OCBC Family Times - Play Categories

Enrichment Classes for Your Child

Mum Says: 6 Lessons My Kids Taught Me

10 Breastfeeding Essentials All Mummies Should Have [Campaign]

“My Toddler Hates Chinese and Wants to Quit His Chinese Enrichment Classes. What Should I Do?”

8 Misconceptions of Chinese Preschools in Singapore Debunked

OCBC Family Times - Play Categories

Enrichment Classes for Your Child

Mum Says: 6 Lessons My Kids Taught Me

10 Breastfeeding Essentials All Mummies Should Have [Campaign]