Jeremy How
Brand Strategist

Jeremy How

Worked for Decathlon, eBay, and PHD Singapore.
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About

Jeremy Thaddeus How is a digital marketer with diverse experience in planning and implementing both digital branding and performance solutions. He has helped brands build complete digital marketing funnel through data to drive brand engagement, conversions, and revenue. At Decathlon Singapore, he has optimized performance campaigns on channels, such as Search, YouTube, Display, Gmail, Facebook, and Instagram, and monitored campaigns in real-time with Google AdWords, Google Analytics, Google Data Studio, and Facebook Ads Manager. His experience also includes working in various marketing roles for Enterprise Singapore, eBay, and PHD Media.

Employment

6 roles
Jan 2019 - Present 7 years 4 months
Digital Marketing Consultant
Independent
  • Consulted on brands’ business goals and translating them to marketing and media goals based on a marketing funnel.
  • Mapped out e-commerce user flow and implemented tags on a website to launch performance ads aimed at driving ROAS and CPA.
  • Launched Facebook collaborative ads that allow brands to run conversion-driven ads with e-marketplaces.
  • Built a new content strategy that focuses on driving fans engagements and website traffic.
  • Helped a brand build 10x social media followings with affiliate marketing and minimal spending.
Jan 2018 - Jan 2019 1 year
Digital Marketing Lead
Decathlon Singapore Pte Ltd
  • Maximized performance of digital brand campaigns to support and scale lower funnel performance campaigns.
  • Optimized performance campaigns on channels, including Search, YouTube, Display, Gmail, Facebook, and Instagram, driving conversions and return of ad spends.
  • Managed e-commerce performance; conversion rate increased by 2.1%, CPA -94%, ROI over 1428% on search, display, and social retargeting in 11 months.
  • Monitored campaigns in real-time with Google AdWords, Google Analytics, Google Data Studio, and Facebook Ads Manager.
  • Worked closely with Google and Facebook to test launch new performance ad solutions such as offline conversion tracking and YouTube Trueview for Action.
Jul 2017 - Jan 2019 1 year 6 months
Head of Social
Decathlon Singapore Pte Ltd
  • Built content strategy that positions Decathlon on social channels and engaging with fans to build community. 
  • Conceptualized, planned, and implemented key social engagement strategy with a cross-functional team to drive branding and e-commerce KPIs based on market insights.
  • Increased overall social engagement rate by more than 8.3% and overall organic fans acquisition by more than 6.85%, helping the brand’s pages achieve verified status.
Sep 2016 - Aug 2017 11 months
Manager, Market Promotion & Partnerships
Enterprise Singapore

Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development.

  • Educated SMEs on digital marketing skills that help their business scale for internationalization.
  • Organized events relevant to SMEs’ needs attracted over 5,000 participants from over 2,000 SMEs to update them on the latest trends in digital marketing.
Jul 2015 - Sep 2016 1 year 2 months
Assistant Marketing Manager
eBay Classifieds Group
  • Studied internal app users to develop branding and performance campaigns to drive unaided brand awareness and app usage.
  • Engaged internal app users and develop campaigns that push for repeated app usage.
  • Worked on a mobile marketing platform to set up automated reporting templates to track performance campaigns in real-time.
  • Identified from data when are users most active and launch flash deals to drive app usage.
Sep 2013 - Jul 2015 1 year 10 months
Planning Executive
PHD Media Singapore
  • Worked on an account servicing role to plan, manage, and track media campaigns for different clients.
  • Planned and executed cost-effective media campaigns on multiple channels in traditional and digital media for entertainment, travel, and FMCG clients.

Education

Jan 2011 - Dec 2013 2 years 11 months
Bachelor of Arts With Merit, Communications & New Media
National University of Singapore
Jan 2006 - Dec 2009 3 years 11 months
Diploma, Chinese Studies
Ngee Ann Polytechnic

Portfolio

5 items