Jeremy How

• Consulted on brands’ business goals and translating them to marketing and media goals based on a marketing funnel.
• Mapped out e-commerce user flow and implemented tags on a website to launch performance ads aimed at driving ROAS and CPA.
• Launched Facebook collaborative ads that allow brands to run conversion-driven ads with e-marketplaces.
• Built a new content strategy that focuses on driving fans engagements and website traffic.
• Helped a brand build 10x social media followings with affiliate marketing and minimal spending.

• Built content strategy that positions Decathlon on social channels and engaging with fans to build community. 
• Conceptualized, planned, and implemented key social engagement strategy with a cross-functional team to drive branding and e-commerce KPIs based on market insights.
• Increased overall social engagement rate by more than 8.3% and overall organic fans acquisition by more than 6.85%, helping the brand’s pages achieve verified status.

• Maximized performance of digital brand campaigns to support and scale lower funnel performance campaigns.
• Optimized performance campaigns on channels, including Search, YouTube, Display, Gmail, Facebook, and Instagram, driving conversions and return of ad spends.
• Managed e-commerce performance; conversion rate increased by 2.1%, CPA -94%, ROI over 1428% on search, display, and social retargeting in 11 months.
• Monitored campaigns in real-time with Google AdWords, Google Analytics, Google Data Studio, and Facebook Ads Manager.
• Worked closely with Google and Facebook to test launch new performance ad solutions such as offline conversion tracking and YouTube Trueview for Action.

Enterprise Singapore, formerly International Enterprise Singapore and SPRING Singapore, is the government agency championing enterprise development.

• Educated SMEs on digital marketing skills that help their business scale for internationalization.
• Organized events relevant to SMEs’ needs attracted over 5,000 participants from over 2,000 SMEs to update them on the latest trends in digital marketing.

• Studied internal app users to develop branding and performance campaigns to drive unaided brand awareness and app usage.
• Engaged internal app users and develop campaigns that push for repeated app usage.
• Worked on a mobile marketing platform to set up automated reporting templates to track performance campaigns in real-time.
• Identified from data when are users most active and launch flash deals to drive app usage.

• Worked on an account servicing role to plan, manage, and track media campaigns for different clients.
• Planned and executed cost-effective media campaigns on multiple channels in traditional and digital media for entertainment, travel, and FMCG clients.