Jesse Dix
Social Media Strategy

Jesse Dix

Previously from M Booth & Ogilvy.
Work with Jesse Work with a Social Media Strategy

About

Jesse Dix has experience in social media strategy, content strategy, and UX research. He previously worked as an associate digital strategist at M Booth, where he has consulted on social media content strategy for Google brands like Google Cloud, Google Workspace (formally G Suite), Google Chrome Enterprise, and Google Cloud Partners. At Ogilvy & Mather, he also served as an associate social strategist for clients such as Molson Coors, Intel, Softwood Lumber Board, Forcepoint, EY, Johnson & Johnson, and more.

Employment

4 roles
Jan 2019 - Oct 2020 1 year 9 months
Associate Digital Strategist
M Booth
  • Consulted clients on social media content strategy by providing best practices, insight, and workshops on engagement strategy, CRM, amplification strategy, brand awareness, gamification, hashtag strategy, and in-person and digital event promotion.
  • Crafted and maintained all B2B content in at least four social calendars simultaneously. Managed and scheduled organic posts daily (via Sprinklr) across all Google-owned social channels, each with over 100K followers.
  • Reimagined Google Cloud Next, Google’s largest global cloud computing conference, as a 9-week digital event for more than 30,000 virtual attendees.
  • Designed go-to-market social strategies to amplify key launches, announcements, and initiatives, including the rebrand of Google Meet (formally Google Hangouts).
  • Served as the primary point of contact for client communications. Identified and coordinated strategic partnerships to broaden reach.
  • Onboarded and trained new team members to understand the intricacies of account strategy, cloud computing, audience behavior, brand, and design principles.
  • Collaborated with a team of designers (via monday.com and Basecamp) weekly to help ideate, illustrate, and animate more than 10 social-first campaigns, garnering millions of impressions and engagements.
  • Monitored and discovered opportunities for brands to react to and engage in real-time, cultural conversations across social media.
  • Delivered weekly, monthly, and quarterly reports detailing content insights and performance metrics.
  • Coordinated design, construction, and other projects as a founding member of M Booth’s first satellite office in San Francisco.
  • Clients: Google Cloud, Google Workspace (formally G Suite), Google Chrome Enterprise, Google Cloud Partners, Google Science Fair, Google Cloud Sales, and Google AdMob.
Sep 2017 - Jan 2019 1 year 4 months
Associate Social Strategist
Ogilvy & Mather
  • Managed social communities and performed analysis (i.e.Sprout Social, Meltwater, Google Analytics, Crimson Hexagon, Unmetric, Profiler, Page Karma) to flag insights that informed effective design, and organic and paid strategies on social.
  • Created and curated all monthly and ad-hoc social media content for high-profile technology, B2B, and B2C clients spanning varying industries, distinct KPIs, and different tones of voice.
  • Conducted in-depth research, mined for brand narratives, and coordinated day-to-day team activities for competitive new business development pursuits for Ogilvy West.
  • Worked with social media influencers with up to 2M followers to secure earned media, expand user acquisition, and strengthen Ogilvy’s influencer relations across the organization.
  • Expanded and led Ogilvy’s Young Professional Network across four offices, championing personal and professional growth for more than 40 junior-level employees.
  • Clients: Molson Coors, Intel, Softwood Lumber Board, First 5 LA, OUE Skyspace LA, Jelmar, Forcepoint, EY, Johnson & Johnson, and BLOCKv.
Jun 2017 - Aug 2017 2 months
Design Consultant
Gregg Rapp Menu Engineers
  • Assisted Gregg Rapp, an award-winning menu engineering expert, by facilitating workshops and seminars with clients to achieve profitability, guest satisfaction, and customer retention goals.
  • Employed knowledge of visual psychology principles and strategies to advise global restaurant chain operators on menu design inefficiencies and solutions through personalized decks and reports.
Sep 2016 - Jul 2017 10 months
User Experience Researcher
Sympler

Sympler is a remote qualitative research platform that uses chat technology to scale the way clients collect rich consumer insights. 

  • Conducted primary research, such as interviews and focus groups, and competitive analyses to assess UX/UI, suggest improvements to product design, and differentiate Sympler from others in the conversation technology space.
  • Extrapolated shareable moments in popular culture from existing content to support go-to-market strategy and increase distribution for clients across platforms such as keyboard, iMessage ‘images’, sticker stores, and bots.
  • Clients: Universal, AMC, and Republic Records.

Education

Sep 2013 - Jun 2017 3 years 9 months
BSc, Communication, Visual Psychology, & Marketing
Cornell University, Ithaca, NY