Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Jesse Dix

Jesse Dix

Previously from M Booth & Ogilvy.

Jesse Dix has experience in social media strategy, content strategy, and UX research. He previously worked as an associate digital strategist at M Booth, where he has consulted on social media content strategy for Google brands like Google Cloud, Google Workspace (formally G Suite), Google Chrome Enterprise, and Google Cloud Partners. At Ogilvy & Mather, he also served as an associate social strategist for clients such as Molson Coors, Intel, Softwood Lumber Board, Forcepoint, EY, Johnson & Johnson, and more.

Social Media Marketing
Social Media
Jesse Dix

Jesse Dix

Previously from M Booth & Ogilvy.

Jesse is Available for Projects

Work with Jesse

Employment Highlights

Associate Digital Strategist

M Booth

January 2019 - October 2020 (1 year 9 months)

Associate Social Strategist

Ogilvy & Mather

September 2017 - January 2019 (1 year 4 months)

Design Consultant

Gregg Rapp Menu Engineers

June 2017 - August 2017 (2 months)

User Experience Researcher

Sympler

September 2016 - July 2017 (10 months)

Education Highlights

BSc, Communication, Visual Psychology, & Marketing

Cornell University, Ithaca, NY

September 2013 - June 2017 (3 years 9 months)

Resume

Associate Digital Strategist

M Booth

January 2019 - October 2020 (1 year 9 months)

  • Consulted clients on social media content strategy by providing best practices, insight, and workshops on engagement strategy, CRM, amplification strategy, brand awareness, gamification, hashtag strategy, and in-person and digital event promotion.
  • Crafted and maintained all B2B content in at least four social calendars simultaneously. Managed and scheduled organic posts daily (via Sprinklr) across all Google-owned social channels, each with over 100K followers.
  • Reimagined Google Cloud Next, Google’s largest global cloud computing conference, as a 9-week digital event for more than 30,000 virtual attendees.
  • Designed go-to-market social strategies to amplify key launches, announcements, and initiatives, including the rebrand of Google Meet (formally Google Hangouts).
  • Served as the primary point of contact for client communications. Identified and coordinated strategic partnerships to broaden reach.
  • Onboarded and trained new team members to understand the intricacies of account strategy, cloud computing, audience behavior, brand, and design principles.
  • Collaborated with a team of designers (via monday.com and Basecamp) weekly to help ideate, illustrate, and animate more than 10 social-first campaigns, garnering millions of impressions and engagements.
  • Monitored and discovered opportunities for brands to react to and engage in real-time, cultural conversations across social media.
  • Delivered weekly, monthly, and quarterly reports detailing content insights and performance metrics.
  • Coordinated design, construction, and other projects as a founding member of M Booth’s first satellite office in San Francisco.
  • Clients: Google Cloud, Google Workspace (formally G Suite), Google Chrome Enterprise, Google Cloud Partners, Google Science Fair, Google Cloud Sales, and Google AdMob.

Associate Social Strategist

Ogilvy & Mather

September 2017 - January 2019 (1 year 4 months)

  • Managed social communities and performed analysis (i.e.Sprout Social, Meltwater, Google Analytics, Crimson Hexagon, Unmetric, Profiler, Page Karma) to flag insights that informed effective design, and organic and paid strategies on social.
  • Created and curated all monthly and ad-hoc social media content for high-profile technology, B2B, and B2C clients spanning varying industries, distinct KPIs, and different tones of voice.
  • Conducted in-depth research, mined for brand narratives, and coordinated day-to-day team activities for competitive new business development pursuits for Ogilvy West.
  • Worked with social media influencers with up to 2M followers to secure earned media, expand user acquisition, and strengthen Ogilvy’s influencer relations across the organization.
  • Expanded and led Ogilvy’s Young Professional Network across four offices, championing personal and professional growth for more than 40 junior-level employees.
  • Clients: Molson Coors, Intel, Softwood Lumber Board, First 5 LA, OUE Skyspace LA, Jelmar, Forcepoint, EY, Johnson & Johnson, and BLOCKv.

Design Consultant

Gregg Rapp Menu Engineers

June 2017 - August 2017 (2 months)

  • Assisted Gregg Rapp, an award-winning menu engineering expert, by facilitating workshops and seminars with clients to achieve profitability, guest satisfaction, and customer retention goals.
  • Employed knowledge of visual psychology principles and strategies to advise global restaurant chain operators on menu design inefficiencies and solutions through personalized decks and reports.

User Experience Researcher

Sympler

September 2016 - July 2017 (10 months)

Sympler is a remote qualitative research platform that uses chat technology to scale the way clients collect rich consumer insights. 

  • Conducted primary research, such as interviews and focus groups, and competitive analyses to assess UX/UI, suggest improvements to product design, and differentiate Sympler from others in the conversation technology space.
  • Extrapolated shareable moments in popular culture from existing content to support go-to-market strategy and increase distribution for clients across platforms such as keyboard, iMessage ‘images’, sticker stores, and bots.
  • Clients: Universal, AMC, and Republic Records.

Education

BSc, Communication, Visual Psychology, & Marketing

Cornell University, Ithaca, NY

September 2013 - June 2017 (3 years 9 months)