Jessica Zaleski
Content Writer

Jessica Zaleski

Specializes in B2B and B2C copy.
Work with Jessica Work with a Content Writer

About

Jessica Zaleski is a content marketing writer, editor, and content strategist with expertise in creating B2B and B2C content for brands. She has provided services in copywriting, content strategy, editing, social media content, brand development, and consulting and written on personal finance, education, technology, marketing, real estate, and healthcare. Her work has appeared on AOL, Brightpearl, Kasasa, BuzzFeed, Paperless Agent, USAid, and The Knot Wedding Network.

Employment

5 roles
Apr 2019 - Present 7 years 1 month
Writer, Editor & Content Strategist
Independent
  • Specialized in B2B and B2C copy.
  • Collaborated with clients to create marketing materials, product descriptions, blogs, white papers, social media posts, and other web content.
  • Performed copyediting and proofreading services.
  • Created editorial calendars and developed brand strategy.
  • Appeared on AOL, Brightpearl, Kasasa, BuzzFeed, Paperless Agent, USAid, and The Knot Wedding Network.
Jul 2016 - Apr 2019 2 years 9 months
Senior Copywriter
Kasasa

Kasasa is a leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions.

  • Collaborated with creative, product, operations, and marketing to formulate strategies that attract, engage, and retain clients.
  • Managed projects across internal teams to ensure deliverables and timelines were met.
  • Created content for B2B sales support, including video scripts, direct mail, and webinars, while maintaining consistency of Kasasa brand voice.
  • Developed materials for Kasasa Nation conference, including the website which won a gold dotCOMM award and a silver W3 award in 2017.
  • Conducted A/B tests and analyzed results to optimize content.
Jan 2015 - Jul 2016 1 year 6 months
Content Strategy Specialist
Hayes Software Systems

Hayes Software Systems develops, markets, sells, and supports software and services to help manage the daily activities of K-12 campuses and district administration.

  • Collaborated with product, integration, support, and sales teams to develop content that met company business goals.
  • Oversaw a team of freelance writers and designers, established expectations, and ensured content was delivered on time.
  • Conducted interviews with customers for guest blog posts, case studies, and testimonials.
  • Executed content audits and developed yearly editorial calendars.
Feb 2014 - Jan 2015 11 months
Assistant Editor
TheKnot.com

The Knot is an all-in-one wedding-planning resource.

  • Produced a weekly email newsletter using Responsys, which required coordinating with several stakeholders across the organization.
  • Wrote and edited blog posts about wedding trends.
  • Answered questions and concerns from brides and grooms during a weekly Facebook Q&A session.
Nov 2012 - Dec 2013 1 year 1 month
Homepage Entertainment Editor
AOL/Huffington Post Media Group
  • Curated entertainment stories from partner sites for the AOL.com homepage and live-edited breaking stories as updates came in.
  • Devised compelling headlines, deks, and teasers for homepage stories.
  • Analyzed readership and click-through metrics and modified homepage copy to improve site performance.

Education

Jan 2008 - May 2012 4 years 4 months
Bachelor of Science, Journalism
University of Florida

Portfolio

3 items