<ul><li>Writes opinion pieces on blockchain technology and cryptocurrencies.</li><li>Clients: Data Driven Investor, The Startup, and Hacker Noon.</li></ul>

Writer

ABCC is a world-class cryptocurrency exchange, aiming to provide a user-centric crypto trading experience.<ul><li>Managed and created content for social media accounts, specifically Telegram, Twitter, Reddit, and ABCC Blog with a combined following of 66,000.</li><li>Planned and executed the content calendar for ABCC blog, averaging 1,300 views and 1,100 minutes read per month.</li><li>Utilized SendPulse to create mailing lists, campaigns, and email templates.</li><li>Conducted A/B testing to optimize results such as 97,899 emails sent, 30.3% open rate, and 3% CTR.</li></ul>

Content Specialist

MegaX is a retail network based on spendable blockchain tokens of more than 40,000 brands.<ul><li>Generated content for various collaterals needed for ICO, such as but not limited to whitepapers, investment decks, and marketing articles. Clients include AntiHack, BlueMeg, and VodiX.</li><li>Managed social media calendar, suggested ICO bounty mechanics, and initiated competitor analysis.</li><li>Carried out Blockchain research for both company (internal presentation) and clients (weekly newsletter), and sharing relevant insights and current market trends.</li></ul>

Blockchain Marketing Executive

Switcheo Network is a non-custodian exchange on the NEO blockchain which allows trading of Ethereum and NEO tokens.<ul><li>Created and managed content on Twitter, Reddit, and Medium.</li><li>Developed brand identity, brand persona, and brand messaging.</li><li>Provided digital marketing services, including Google Analytics, SEO marketing, and email marketing.</li></ul>

Marketing Manager

<ul><li>Worked with key agencies on Essence of Chicken campaigns such as “Ya Kun x BHR,” “Game On,” “Single Serve” and “Alphamynd” in planning, delivery, and post-campaign review phase to ensure campaigns run in line with marketing calendar dates.</li><li>Utilized Google Analytics and Adobe Analytics to measure metrics for Brandsworld site, review, and provide inputs for digital campaigns.</li><li>Drafted marketing campaign briefs and creative media briefs, such as radio and video ads, to align with agencies on deliverables.</li><li>Coordinated with trade marketing team on in-store details (shelf space, product dates, store locations) for roadshows and store promotions to run smoothly.</li></ul>

Marketing Intern

Discussed why millennials will not only be suited for adopting blockchain technology but will be at the forefront of its mass adoption.

Why Is Blockchain the Future? Answer: Millennials

Jia Yung Lee

Produced an article about the two types of forks in blockchain and the importance of understanding its nature.

Forks in Blockchain - Boom or Bane?

Discussed the main benefits of smart contracts and how it will be in the future.

Will Smart Contracts Ever Be Legal?

Created an article on the emergence of STOs and its potential in the cryptocurrency market.

Everything the Retail Investor Needs to Know About STOs Today

Wrote content sharing ways on how to survive and thrive in the blockchain space.

Winter Has Come: How Can Blockchain Projects Thrive This Crypto Winter

Shared three simple but effective ways to evaluate a whitepaper that can be used even without much knowledge in blockchain.

What to Look for When Reading a Whitepaper

Introduced DAOs and how it can be a possible solution in decentralizing money and taking financial control away from the government.

Tired of Centralized Power? DAOs May Be the Solution

Worked on a whitepaper for a mobile platform leveraging on blockchain and smart contract technology.

VodiX Whitepaper

Generated content for press kit of Switcheo Exchange, a multi-chain decentralized exchange.

Switcheo Press Kit

Created an article summarizing ABCC's significant developments and major events for the year 2018.

A Year in Review

Wrote a story on the "Death and Revival" of Bitcoin and why people should still consider it valuable.

Will the Price of Bitcoin Hit $0?

Produced an article on determining factors for the survival and success of a cryptocurrency exchange.

How Many Exchanges Can Survive This Crypto Winter?

Created a comprehensive guide containing details about the launch of ABCC Hive, its participation process and mechanics.

A Complete Guide to ABCCHive

Discussed Moore's Law and its relationship with Bitcoin.

Revisiting Bitcoin and Moore's Law

Shared three tips to secure a job in the blockchain industry.

3 Tips to Find a Marketing Job in Blockchain

Achieved 3.1 million impressions for ABCC Exchange Twitter account from January to March 2019. This was done through campaigns, partnerships with projects such as TRON and PLAT.

3.1 Million Twitter Impressions Over Three Months

Built email subscriber list from 0 to over 2,000 from February 2019 to July 2019. Achieved 30% open rate and a 3.1% click-through rate on average from sending out over 100,000 emails.

Email Marketing Statistics

Worked on a project that earned close to 2,000 retweets within 24 hours, providing the project with strong visibility.

Best Performing Tweet

English (British)

Jia Yung Lee specializes in content marketing and SEO in the finance and tech industry. As a finance writer, he produces content such as whitepapers, investment decks, and blog articles on blockchain and cryptocurrency topics. His clients include AntiHack, BlueMeg, and VodiX. Jia Yung is also an email marketer who has experience in the creation of email templates for weekly newsletters and email optimization through A/B testing.

Jia Yung Lee

Employment Highlights

Education Highlights

Portfolio

Why Is Blockchain the Future? Answer: Millennials

Forks in Blockchain - Boom or Bane?

Will Smart Contracts Ever Be Legal?

Everything the Retail Investor Needs to Know About STOs Today

Winter Has Come: How Can Blockchain Projects Thrive This Crypto Winter

What to Look for When Reading a Whitepaper

Why Is Blockchain the Future? Answer: Millennials

Forks in Blockchain - Boom or Bane?

Will Smart Contracts Ever Be Legal?

Everything the Retail Investor Needs to Know About STOs Today

Winter Has Come: How Can Blockchain Projects Thrive This Crypto Winter

What to Look for When Reading a Whitepaper