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Jia Yung Lee

Jia Yung Lee

Financial Writer

Writes on blockchain and cryptocurrency topics.

Jia Yung Lee specializes in content marketing and SEO in the finance and tech industry. As a finance writer, he produces content such as whitepapers, investment decks, and blog articles on blockchain and cryptocurrency topics. His clients include AntiHack, BlueMeg, and VodiX. Jia Yung is also an email marketer who has experience in the creation of email templates for weekly newsletters and email optimization through A/B testing.

Financial Writing
Finance Content
Fintech Content
Technology Content
Blockchain
Cryptocurrency Content
White Papers
Blog Writing
Email Marketing
Newsletters
A/B Testing
Content Marketing
SEO Content
Jia Yung Lee

Jia Yung Lee

Writes on blockchain and cryptocurrency topics.

Financial Writer

Jia Yung is Available for Projects

Work with Jia Yung

Employment Highlights

Writer

Independent

September 2018 - Present (2 years 7 months)

Content Specialist

ABCC Exchange

October 2018 - September 2019 (11 months)

Blockchain Marketing Executive

MegaX

August 2018 - November 2018 (3 months)

Marketing Manager

Switcheo Network

May 2018 - July 2018 (2 months)

1 More Entries

Education Highlights

Bachelor of Business

Nanyang Technological University

August 2014 - December 2017 (3 years 4 months)

Resume

Writer

Independent

September 2018 - Present (2 years 7 months)

  • Writes opinion pieces on blockchain technology and cryptocurrencies.
  • Clients: Data Driven Investor, The Startup, and Hacker Noon.

Content Specialist

ABCC Exchange

October 2018 - September 2019 (11 months)

ABCC is a world-class cryptocurrency exchange, aiming to provide a user-centric crypto trading experience.

  • Managed and created content for social media accounts, specifically Telegram, Twitter, Reddit, and ABCC Blog with a combined following of 66,000.
  • Planned and executed the content calendar for ABCC blog, averaging 1,300 views and 1,100 minutes read per month.
  • Utilized SendPulse to create mailing lists, campaigns, and email templates.
  • Conducted A/B testing to optimize results such as 97,899 emails sent, 30.3% open rate, and 3% CTR.

Blockchain Marketing Executive

MegaX

August 2018 - November 2018 (3 months)

MegaX is a retail network based on spendable blockchain tokens of more than 40,000 brands.

  • Generated content for various collaterals needed for ICO, such as but not limited to whitepapers, investment decks, and marketing articles. Clients include AntiHack, BlueMeg, and VodiX.
  • Managed social media calendar, suggested ICO bounty mechanics, and initiated competitor analysis.
  • Carried out Blockchain research for both company (internal presentation) and clients (weekly newsletter), and sharing relevant insights and current market trends.

Marketing Manager

Switcheo Network

May 2018 - July 2018 (2 months)

Switcheo Network is a non-custodian exchange on the NEO blockchain which allows trading of Ethereum and NEO tokens.

  • Created and managed content on Twitter, Reddit, and Medium.
  • Developed brand identity, brand persona, and brand messaging.
  • Provided digital marketing services, including Google Analytics, SEO marketing, and email marketing.

Marketing Intern

BRAND’S Suntory

January 2018 - May 2018 (4 months)

  • Worked with key agencies on Essence of Chicken campaigns such as “Ya Kun x BHR,” “Game On,” “Single Serve” and “Alphamynd” in planning, delivery, and post-campaign review phase to ensure campaigns run in line with marketing calendar dates.
  • Utilized Google Analytics and Adobe Analytics to measure metrics for Brandsworld site, review, and provide inputs for digital campaigns.
  • Drafted marketing campaign briefs and creative media briefs, such as radio and video ads, to align with agencies on deliverables.
  • Coordinated with trade marketing team on in-store details (shelf space, product dates, store locations) for roadshows and store promotions to run smoothly.

Education

Bachelor of Business, Marketing

Nanyang Technological University

August 2014 - December 2017 (3 years 4 months)