<ul><li>Delivered marketing services to small to medium businesses, helping them determine their strategic marketing objectives and translating them into actionable marketing plans and tactics. Supplied daily marketing support for clients on a ‘rent-a-marketer’ services.&nbsp;</li><li>Ran strategic marketing workshops to help businesses identify their business goals, marketing goals and translate these into marketing plans.</li><li>Mentored small businesses and provided one-to-one marketing training.</li><li>Delivered day-to-day marketing support through ‘rent-a-marketer’ retainers, including two 18-month contracts for up to 60 hours a month with leading Wollongong businesses. </li><li>Delivered website project management support, wireframing, copywriting, and SEO.</li><li>Worked with clients and agencies to provide marketing support, including planning, copywriting, and stakeholder management to deliver the final product. </li><li>Performed social media content planning, advertising, and support through Facebook Business Manager.</li><li>Provided email marketing planning and support.</li><li>Assisted businesses with trade show marketing and support.</li></ul>

Marketing Consultant

<p>TAFE Illawarra is a provider of education and training in Australia.</p><ul><li>Managed the ongoing development and provision of Illawarra Institute’s online presence, including to coordinate all social media activity to provide customers and staff with accessible, professional, consistent and accurate web-based information and customer focused services that support the delivery of high-quality education and training.&nbsp;</li><li>Developed and maintained course information and promotional content on the Institute website. </li><li>Liaised with faculties and appropriate business units to ascertain course offerings, ensuring accurate information on courses was supplied and coordinated all printed and web-based materials. </li><li>Coordinated the content management by developing and maintaining visual, information and navigation standards and protocols to meet corporate identity requirements and best practice in web management for course information and promotional design. </li><li>Ensured that the website complied with the Department of Education and Communities/TAFE NSW and Institute standards and strategies. </li><li>Provided advice and support on the development and publication of quality course information and promotional web material to ensure information is easily accessible, meets web visitor’s needs, and that technology is being utilized to its full capacity.</li><li>Participated in the development of policies, guidelines and standards for the publication of material on the Institute’s web presence to maintain consistency, quality assurance and integrity of information and functionality of electronically published materials and monitor their application. </li><li>Regularly evaluated and provided feedback on the performance of the media and public relations capability through the website, including visitation rates to improve customer services and information access to internal and external customers. Facilitate the continuous improvement of websites and the Institute’s e-marketing capability.</li><li>Implemented and managed operations of the overall social media strategy and maintained social media accounts. </li><li>Identified social media marketing techniques to increase engagement, visibility, membership and traffic. Provided advice to institute staff regarding online promotions and the use of social media. </li><li>Provided advice to institute business units about social media best practice and develop and maintain social media strategies, including social media campaigns. </li><li>Monitored trends in social media tools, trends and applications and appropriately applied that knowledge to increasing the use of social media in the Institute.</li><li>Contributed as a key member of the Media and Public Relations Unit to support the effective servicing and integration of all aspects of marketing including media, advertising, communication, course information and promotions functions.</li></ul>

Web Communications Officer

<p>ahm is a health insurance company owned by Medibank Private, with its headquarters based in the Illawarra.</p><ul><li>Managed online activities including content and site management of the ahm website, SEM, SEO and online display advertising; social media strategy, community management, governance, moderation, and content strategy.</li><li>Handled the concept, approval, and updates of all website content including changes to improve user experience online.</li><li>Increased the ‘Likes’ on the corporate Facebook page by over 80% through a successful content strategy. Increased social engagement by 90%.</li><li>Formalized social media governance and social customer service for ahm.</li><li>Ensured that the ahm website was current and that the site integrated with marketing activities as required.</li><li>Worked with relevant suppliers to manage online advertising and SEM while working towards optimized CPA goals and returning sales through the online channel.</li><li>Worked with marketing to ensure successful ‘through the line’ advertising campaigns.</li><li>Worked with relevant stakeholders to ensure the ahm website remains compliant to industry codes and relevant laws.</li><li>Ensured that the site remained optimized to maintain high search engine rankings.</li><li>Managed all compliance issues related to online activities or the ahm website as the digital incident manager.</li><li>Contributed heavily towards the digital and social media strategy for ahm.</li></ul>

Website & Social Media Manager, Online Loyalty Coordinator, & Web Communications Coordinator

<ul><li>Planned and managed integrated end-to-end B2B marketing campaigns involving events, direct marketing, public relations, print advertising, online advertising, email marketing, and telemarketing. Supervised the product writing team in India, ensuring they maintain targets of accuracy and managed the relationship between product writers and product managers.&nbsp;</li><li>Assisted product managers by managing their integrated B2B marketing campaigns end-to-end leading to Ingram Micro's first communications campaign successfully driving demand from the end-user to the retailer leading to increased sales and product demand.</li><li>Wrote the business case for improved online technical product information ensuring that the company maintains the intellectual property for online technical information while improving the company's relationship with product writers. </li><li>Developed, planned, and created Ingram Micro's first online micro-site for their annual reseller expo. </li><li>Clearly documented Ingram Micro's marketing procedures ensuring new staff have all the necessary information required to smoothly step into the department and take up the role of Marketing Executive.</li><li>Managed the marketing requirements of up to 80 vendors via Ingram Micro's product managers, ensuring that product managers have all the marketing tools they needed at their fingertips to ensure they meet their sales targets. </li><li>Worked with other team members within the marketing team to promote in-house activities leading to the increased usage of the department as an internal agency. </li><li>Provided planning, copywriting, and creation of Ingram Micro's first Australian corporate website enabling external companies, prospects and prospective employees to review Ingram Micro as a corporate entity. </li><li>Forged and managed relationships with external print publications ensuring that Ingram Micro receives top promotional opportunities and advertising rates.&nbsp;</li></ul>

Marketing Communications Executive

Worked alongside the digital team to develop new product content and pages for the rebranded website of ahm.

ahm Product Page

Joan Martin

Helped a home design website with information architecture and content development, as well as SEO.

Our Home Design Website

Worked on brand update for the Dynelec Australia website, including information architecture, wireframing, project management, and content development.

Dynelec Australia Website

Developed a promotional brochure for Microsolve for use at industry events.

Microsolve Corporate Brochure

Created a marketing brochure to promote SEQR services for clients.

SEQR Marketing Brochure

Developed and managed web content for a clothing e-commerce store.

Cream Collection

Wrote and optimized content for GoAbroadChina.com.

What's Included When You Come to China to Learn Chinese with Go Abroad China?

English (British)

Joan Martin is a digital marketing professional with over 20 years' experience across various marketing aspects. At Ingram Micro (Australia), she planned and managed integrated end-to-end B2B marketing campaigns involving events, direct marketing, public relations, print advertising, online advertising, email marketing, and telemarketing. As a copywriter, Joan has created content for brochures, websites, blogs, corporate letters, newsletters, and more. She is also proficient in different tools such as HTML/CSS, JavaScript, Adobe Creative Suite, SEO, CorelDraw, Custom CMS systems, SQL Server, Google Analytics, Google AdWords, and Google Webmaster tools.

Joan Martin

Employment Highlights

Education Highlights

Portfolio

ahm Product Page

Our Home Design Website

Dynelec Australia Website

Microsolve Corporate Brochure

SEQR Marketing Brochure

Cream Collection

ahm Product Page

Our Home Design Website

Dynelec Australia Website

Microsolve Corporate Brochure

SEQR Marketing Brochure

Cream Collection