Joanna Pinto

Buro is a publishing company specializing in luxury fashion, beauty, lifestyle, and culture.

• Managed all creative projects, paid content, and editorial sponsorship in various digital formats such as microsite, video, and advertorials.
• Created content for fashion, beauty, and lifestyle clients.
• Conceptualized ideas and coordinated photo and video shoots.

World Of Buzz is a social news site in Malaysia that delivers latest and trending news from politics, entertainment, life, and more.

• Led a team of eight writers and sub-manages three sponsored content specialists.
• Managed production of daily news and listicles; approved headlines and edited 18-24 articles per day.
• Monitored and analyzed audience behavior on Google Analytics, Facebook, and Instagram insights.
• Doubled monthly pageviews from average of six million to 14 million.
• Hit all-time high of 17 million pageviews in January 2019.
• Awarded "100 Most Influential Creators in Malaysia 2018" from Get Craft. And WOB was listed in Forbes' 30 Under 30 Asia List for 2019.
• Contributed to in-house videos as talent and host for celebrity interviews.

Blu Inc Media is a luxury publication group in Asia and a subsidiary of SPH Magazine.

• Managed all branded and sponsored content for Malaysia's leading fashion and beauty magazine, Female.
• Conceptualized content for print advertorials, including spreads, booklets, and seasonal supplements for Christmas, Valentine's, Beauty Awards, etc.
• Produced digital advertorials (online and video) for various fashion, beauty, and lifestyle clients such as Chanel, Pandora, Laneige, and more.
• Wrote and proofread copy, coordinate photoshoots, and source for talents, models, celebs, photographers, and hair and makeup artists.
• Assisted fashion, beauty, and lifestyle desks with features, reviews, and trend reports.
• Attended press events and exclusive media trips such as HK Fashion Week, FitFlop in Manila, innisfree in Jeju, Nike and Laneige in Singapore, and KTO in Seoul and Jeju.
• Translated BM advertorials to English.

• Worked as part of the pioneer team to introduce the European can into the Malaysian market.
• Sampled and educated consumers about product to drive brand loyalty.
• Trained new members on sampling, comms skills, and product knowledge.
• Awarded incentive work trips to Singapore, Penang, and Langkawi.
• Managed media registration and interviews for Red Bull events.

UniSA program that covers all areas of communications ranging from advertising and PR to journalism and broadcasting.