Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Joanna Pinto

Joanna Pinto

Beauty Writer

Former fashion & beauty branded content creator at FEMALE Magazine.

Joanna Pinto has nearly seven years of experience in the publishing industry, working both print and digital, covering mostly lifestyle topics such as fashion, beauty, culture, and even viral news. She has worked as a branded content creator for FEMALE Magazine, conceptualizing content for print advertorials such as spreads, booklets, and seasonal supplements for Christmas, Valentine's, and Beauty Awards. Besides written content, Joanna also has produced digital advertorials (online and video) for various fashion, beauty, and lifestyle clients like Chanel, Pandora, and Laneige.

Branded Content
Content Creation
Content Curation
Beauty Content
Fashion Content
Lifestyle Content
Print Content
Digital Content
Creative Content
Content Writing
Content Editing
Proofreading
Editorial Content
Editorial Writing
Project Management
Joanna Pinto

Joanna Pinto

Former fashion & beauty branded content creator at FEMALE Magazine.

Beauty Writer

Joanna is Available for Projects

Work with Joanna

Employment Highlights

Special Projects Editor

Buro Malaysia

July 2019 - January 2020 (6 months)

Editorial Content Lead

World Of Buzz

May 2017 - May 2019 (2 years)

Senior Special Projects Writer

Blu Inc Media, Female Magazine

February 2014 - May 2017 (3 years 3 months)

Wings Team Member

Red Bull

May 2012 - September 2013 (1 year 4 months)

Education Highlights

Bachelor of Arts

Taylor's University College

January 2009 - December 2012 (3 years 11 months)

Portfolio

buro247.my

Stylish Sparkles: Dazzle Into December With DeGem's Jewellery Collection

Fashion Feature (December 2015)

Samsung Special (January 2016)

BURO.

Review: Strip's Rosebud Vajuvenation - a Facelift for Your Brazilian

Female

Pandora Booklet

buro247.my

Stylish Sparkles: Dazzle Into December With DeGem's Jewellery Collection

Fashion Feature (December 2015)

Samsung Special (January 2016)

BURO.

Review: Strip's Rosebud Vajuvenation - a Facelift for Your Brazilian

Female

Pandora Booklet

Resume

Special Projects Editor

Buro Malaysia

July 2019 - January 2020 (6 months)

Buro is a publishing company specializing in luxury fashion, beauty, lifestyle, and culture.

  • Managed all creative projects, paid content, and editorial sponsorship in various digital formats such as microsite, video, and advertorials.
  • Created content for fashion, beauty, and lifestyle clients.
  • Conceptualized ideas and coordinated photo and video shoots.

Editorial Content Lead

World Of Buzz

May 2017 - May 2019 (2 years)

World Of Buzz is a social news site in Malaysia that delivers latest and trending news from politics, entertainment, life, and more.

  • Led a team of eight writers and sub-manages three sponsored content specialists.
  • Managed production of daily news and listicles; approved headlines and edited 18-24 articles per day.
  • Monitored and analyzed audience behavior on Google Analytics, Facebook, and Instagram insights.
  • Doubled monthly pageviews from average of six million to 14 million.
  • Hit all-time high of 17 million pageviews in January 2019.
  • Awarded "100 Most Influential Creators in Malaysia 2018" from Get Craft. And WOB was listed in Forbes' 30 Under 30 Asia List for 2019.
  • Contributed to in-house videos as talent and host for celebrity interviews.

Senior Special Projects Writer

Blu Inc Media, Female Magazine

February 2014 - May 2017 (3 years 3 months)

Blu Inc Media is a luxury publication group in Asia and a subsidiary of SPH Magazine.

  • Managed all branded and sponsored content for Malaysia's leading fashion and beauty magazine, Female.
  • Conceptualized content for print advertorials, including spreads, booklets, and seasonal supplements for Christmas, Valentine's, Beauty Awards, etc.
  • Produced digital advertorials (online and video) for various fashion, beauty, and lifestyle clients such as Chanel, Pandora, Laneige, and more.
  • Wrote and proofread copy, coordinate photoshoots, and source for talents, models, celebs, photographers, and hair and makeup artists.
  • Assisted fashion, beauty, and lifestyle desks with features, reviews, and trend reports.
  • Attended press events and exclusive media trips such as HK Fashion Week, FitFlop in Manila, innisfree in Jeju, Nike and Laneige in Singapore, and KTO in Seoul and Jeju.
  • Translated BM advertorials to English.

Wings Team Member

Red Bull

May 2012 - September 2013 (1 year 4 months)

  • Worked as part of the pioneer team to introduce the European can into the Malaysian market.
  • Sampled and educated consumers about product to drive brand loyalty.
  • Trained new members on sampling, comms skills, and product knowledge.
  • Awarded incentive work trips to Singapore, Penang, and Langkawi.
  • Managed media registration and interviews for Red Bull events.

Education

Bachelor of Arts, Communication & Media Management

Taylor's University College

January 2009 - December 2012 (3 years 11 months)

UniSA program that covers all areas of communications ranging from advertising and PR to journalism and broadcasting.