Jon Evans
Technology Writing

Jon Evans

Past clients include Microsoft, Philips, Sony, Adobe, and Samsung.
Work with Jon Work with a Technology Writing

About

Jon Evans is a technology copywriter with expertise in creating messages for B2B and B2C industries, including fintech, SaaS, consumer electronics, software, AI, blockchain, and IoT. He has written copy for websites, emails, whitepapers, and case studies for global brands such as Microsoft, Philips, Sony, Adobe, Samsung, Braun, eBay, Nissan, Proctor & Gamble, 7up, Sky TV, GlaxoSmithKlein, and the BBC, as well as numerous tech startups like Zoovu and WeGift. His diverse skills include SEO, WordPress, HTML, social media platforms, and Hootsuite.

Employment

6 roles
Apr 2016 - Present 10 years 1 month
Tech Copywriter
Independent
  • Created messages for B2B and B2C industries, including fintech, SaaS, consumer electronics, software, AI, blockchain, IoT, consumer tech, sports tech, and lifestyle tech.
  • Wrote copy for websites, landing pages, emails, whitepapers, case studies, and blogs with optional SEO.
  • Managed multiple projects with clients in different time zones.
  • Interviewed C-level professionals and VPs from global enterprises.
  • Clients: Microsoft, Sony, Adobe, RankTracker, WeGift, DreamQuark, and Zoovu.
Nov 2015 - Present 10 years 6 months
Copywriter
Independent
  • Wrote for a range of clients, both directly and through London marketing and PR agencies.
  • Created marketing emails and social media posts for a global tech events company.
  • Developed a whitepaper funnel for a software developer, as well as copy for emails, landing page, and ads.
  • Produced website copy for B2B SaaS and B2B tech service providers.
  • Wrote for various industries, including technology, SaaS, automotive, lifestyle, marketing, FMCG, recruitment, finance, real estate, oil and gas, theater, construction, self-improvement, recruitment, global shipping, and charity.
  • Presented copy and website designs to Sony executives.
  • Reviewed copy created by junior and mid-weight copywriters and providing feedback.
  • Developed web content, blog writing, e-commerce product descriptions, tone of voice guides, magazine advertorials, press releases, marketing emails, PR toolkits, brochures and catalogs, social media posts, and greeting card jokes.
  • Interviewed a director and created a PR kit for an upcoming movie.
  • Wrote movie and TV show synopses for Sky TV.
  • Clients: Samsung, Nissan, Braun, Sony, eBay, Mitre Sports, Fairy Liquid, Sky TV, Disneyland Paris, Philips, Puma, Coca-Cola, Moonpig, GlaxoSmithKlein, Adobe, Hiscox, Carphone Warehouse, and the BBC.
Oct 2018 - Dec 2018 2 months
Digital Copywriter
Everypaw Insurance (BNP Paribas)
  • Wrote promotional copy for websites, emails, and promotions.
  • Created SEO-focused blog copy with strong brand TOV.
  • Worked with the marketing team to optimize website conversions.
  • Ensured new copy passes legal and compliance checks.
Feb 2018 - Jul 2018 5 months
Digital Copywriter
Cheil UK

Cheil UK is a full-service data-driven marketing agency, rooted firmly in digital innovation.

  • Created promotional copy for Samsung mobile phones, fitness wearables, and household appliances.
  • Wrote copy for emails, web copy, banners, and blog.
  • Named a new Samsung technology during this placement.
Jan 2017 - Feb 2017 1 month
Senior Copywriter
Cambridge Analytica
  • Wrote brochure and web copy for the agency’s own promotional materials.
  • Created documentation and sample copy for agency pitches.
Jun 2016 - Aug 2016 2 months
Digital Copywriter
Hugo & Cat

Hugo & Cat is an award-winning digital brand engagement agency based in London and New York. 

  • Wrote promotional web copy for new Sony technology products. The content had to be created in line with Sony’s brand concept, ‘be moved’, meant which focusing on the end benefit and user experience.
  • Worked closely with graphic designers, art directors, and the head copywriter. 

Education

Jan 2015 - Jan 2016 1 year
Diploma, Screenwriting
Blackford Centre
Jan 2012 - Dec 2013 1 year 11 months
Diploma, Copywriting
Blackford Centre
Jan 2000 - Dec 2004 4 years 11 months
Bachelor of Arts, Psychology
Sussex University, Brighton

Portfolio

17 items