Jonathan Stringer

TrustedHousesitters is a digital, multi-award winning, global business that helps owners worldwide find someone to care for their home and pets for free, in exchange for a place to stay.

• Set the SEO strategy and vision for the remainder of 2019.
• Planned and executed a new plan for content, outreach, and technical streams of work alongside the respective marketing, product, and PR teams.
• Analyzed the opportunity for organic/SEO business growth within US, UK, and AU markets to help prioritize work-streams aimed at delivering growth post a technical and product re-platforming project.
• Set new processes within content and outreach/PR teams to ensure data is at the forefront of their day-to-day through a series of training workshops to enable SEO growth.
• Increased Honda UK's organic visibility by 28% YoY, organic visits up 16.4% YoY, test drives up 6.8% YoY.
• Achieved Honda EU, Avg. brand rank from 27 to 6, generics 70 to 24, organic visits up 18% YoY, test drives up 14% YoY.

ZPG owns and operates some of the UK’s most trusted digital brands that help empower smarter property and household decisions.

• Managed the organic growth of Zoopla.co.uk, Primelocation.com, and Smartnewhomes.com in Google’s search results, managing and building an SEO team built of executives, managers, developers, and digital PR/outreach executives.
• Set the strategic direction for organic growth during technical and product re-platforming.
• Presented regularly on SEO business performance to exec-level stakeholders and other business leaders.
• Recruited and grew a team of SEO managers, analyst, and developers (four developers, two analysts, and ome manager).
• Made decisions that had direct impact to SEO business performance across product, engineering, and commercial teams.
• Drove the daily performance of multiple SEO assets, from site acquisition to P&L management.
• Adapted an Agile Scrum process with technical/product SEO team and an Agile Kanban process with content/outreach team.
• Grew Zoopla's SEO performance by 6.19% in H1 FY18-19 YoY; organic traffic at 63% of total; leads up 9.84% YoY.
• Increased Primelocation's SEO performance by 41.31% in H1 FY18-19 YoY; organic traffic at 72% of total; leads up 35% YoY. 
• Grew Smartnewhomes's SEO performance by 62% in H1 FY18-19 YoY; organic traffic at 92% of total; leads up 38% YoY. 

lowcostholidays.com is a consumer facing travel business which sells dynamically packaged holidays and hotel only through its advanced website and call centers.

• Managed organic/SEO business performance in UK, Ireland, and Poland markets.
• Ensured best practice SEO techniques are always upheld and at the forefront of the product roadmap.
• Built and managed a team of managers and executives in the UK, Ireland, and Poland offices.
• Provided training to engineering, product, and marketing teams.
• Developed overall SEO strategy, roadmap, budgeting, and forecasting.
• Planned and executed technical, content, and outreach/PR link building strategies.
• Increased department net margin by 5% YoY during peak (Q1 ’15 vs Q1 ’16). Organic/SEO rankings improved by 9%. Organic visits down -11% YoY due to an SEO penalty that has since been removed.

Fresh Egg is a customer-focused digital marketing agency providing services in search, content, CRO, personalization, insight, web design, and consultancy.

• Consulted strategic and technical SEO campaigns to internal digital and SEO managers as well as client digital marketing teams.
• Oversaw the campaigns for Suncorp Group (Australia), Nationwide, FatFace, and Liberty London (UK). 

• Led the SEO campaign for Honda Europe; managed three executives and one account manager working on Honda Europe.
• Strategized the SEO campaign, integrated and aligned SEO with other digital media channels, including social, PR, digital display, digital partnerships, and PPC).
• Set yearly cost plans and budget SEO media spend.
• Helped the overall SEO department by contributing to new business pitches, help building the team structure and core SEO offering. 

• Led the SEO campaigns for Land Rover, Jaguar, Mazda, Pepsi Max, and Warburtons Bread.
• Managed the implementation of SEO techniques onto client websites.
• Developed SEO strategies, both onsite and offsite.
• Wrote technical audits and integrated with other marketing departments to maximize link building strategies.
• Grew Pepsi Max UK's organic visibility by 42% YoY, organic visits up 28% YoY.
• Increased Landrover UK's organic visibility by 19.2% YoY, organic visits up 11% YoY.