GoCompare is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products, and energy tariffs. 

• Set and executed the SEO strategy to rebuild performance for GoCompare’s MyVoucherCodes.co.uk brand.
• Owned and planned the internal SEO FTE plan tailored at driving SEO performance in 2020 through technical and content streams of work. This also consisted of helping to recruit a head of SEO to nurture and evolve the strategy.
• Integrated a technical and content refresh roadmap with GoCompare’s product and content teams tailored at recovering MyVoucherCodes.co.uk from 2018s and 2019 core algorithmic update.
• Executed the discovery of a product centered on discount offer content that would allow MyVoucherCodes to be seen more authoritative by ensuring retailer specific discounts, deals, and offer codes are published fast, are relevant, and new on the site.
• Integrated a range of APIs with GoCompare’s Azure warehouse to evolve SEO reporting into an easy to understand three pager that collected data from various sources such as Google trends, search console, GA and Pagespeed insights.

TrustedHousesitters is a digital, multi-award winning, global business that helps owners worldwide find someone to care for their home and pets for free, in exchange for a place to stay.

• Set the SEO strategy and vision for the remainder of 2019.
• Planned and executed a new plan for content, outreach, and technical streams of work alongside the respective marketing, product, and PR teams.
• Analyzed the opportunity for organic/SEO business growth within US, UK, and AU markets to help prioritize work-streams aimed at delivering growth post a technical and product re-platforming project.
• Set new processes within content and outreach/PR teams to ensure data is at the forefront of their day-to-day through a series of training workshops to enable SEO growth.
• Increased Honda UK's organic visibility by 28% YoY, organic visits up 16.4% YoY, test drives up 6.8% YoY.
• Achieved Honda EU, Avg. brand rank from 27 to 6, generics 70 to 24, organic visits up 18% YoY, test drives up 14% YoY.

ZPG owns and operates some of the UK’s most trusted digital brands that help empower smarter property and household decisions.

• Managed the organic growth of Zoopla.co.uk, Primelocation.com, and Smartnewhomes.com in Google’s search results, managing and building an SEO team built of executives, managers, developers, and digital PR/outreach executives.
• Set the strategic direction for organic growth during technical and product re-platforming.
• Presented regularly on SEO business performance to exec-level stakeholders and other business leaders.
• Recruited and grew a team of SEO managers, analyst, and developers (four developers, two analysts, and ome manager).
• Made decisions that had direct impact to SEO business performance across product, engineering, and commercial teams.
• Drove the daily performance of multiple SEO assets, from site acquisition to P&L management.
• Adapted an Agile Scrum process with technical/product SEO team and an Agile Kanban process with content/outreach team.
• Grew Zoopla's SEO performance by 6.19% in H1 FY18-19 YoY; organic traffic at 63% of total; leads up 9.84% YoY.
• Increased Primelocation's SEO performance by 41.31% in H1 FY18-19 YoY; organic traffic at 72% of total; leads up 35% YoY. 
• Grew Smartnewhomes's SEO performance by 62% in H1 FY18-19 YoY; organic traffic at 92% of total; leads up 38% YoY. 

lowcostholidays.com is a consumer facing travel business which sells dynamically packaged holidays and hotel only through its advanced website and call centers.

• Managed organic/SEO business performance in UK, Ireland, and Poland markets.
• Ensured best practice SEO techniques are always upheld and at the forefront of the product roadmap.
• Built and managed a team of managers and executives in the UK, Ireland, and Poland offices.
• Provided training to engineering, product, and marketing teams.
• Developed overall SEO strategy, roadmap, budgeting, and forecasting.
• Planned and executed technical, content, and outreach/PR link building strategies.
• Increased department net margin by 5% YoY during peak (Q1 ’15 vs Q1 ’16). Organic/SEO rankings improved by 9%. Organic visits down -11% YoY due to an SEO penalty that has since been removed.

Fresh Egg is a customer-focused digital marketing agency providing services in search, content, CRO, personalization, insight, web design, and consultancy.

• Consulted strategic and technical SEO campaigns to internal digital and SEO managers as well as client digital marketing teams.
• Oversaw the campaigns for Suncorp Group (Australia), Nationwide, FatFace, and Liberty London (UK). 

• Led the SEO campaign for Honda Europe; managed three executives and one account manager working on Honda Europe.
• Strategized the SEO campaign, integrated and aligned SEO with other digital media channels, including social, PR, digital display, digital partnerships, and PPC).
• Set yearly cost plans and budget SEO media spend.
• Helped the overall SEO department by contributing to new business pitches, help building the team structure and core SEO offering. 

• Led the SEO campaigns for Land Rover, Jaguar, Mazda, Pepsi Max, and Warburtons Bread.
• Managed the implementation of SEO techniques onto client websites.
• Developed SEO strategies, both onsite and offsite.
• Wrote technical audits and integrated with other marketing departments to maximize link building strategies.
• Grew Pepsi Max UK's organic visibility by 42% YoY, organic visits up 28% YoY.
• Increased Landrover UK's organic visibility by 19.2% YoY, organic visits up 11% YoY.