• Assisted businesses in establishing paid media and e-commerce best practices increasing awareness, engagement, and conversion for their brands.
• Worked with clients from the travel, retail, and home improvement industries with ad spends ranging from hundreds of dollars per month to clients investing more than $100,000 per month.

Healthgrades is an online resource for comprehensive information about physicians and hospitals.

• Built, managed, and optimized paid advertising and digital media accounts for leading healthcare systems utilizing various advertising platforms such as Google Ads, Bing Ads, Yahoo Gemini, and Facebook Ads.
• Analyzed campaign performance using various data sources like Google Analytics, Google Data Studio, and third party call tracking platforms. 
• Worked within client constraints and sought methods of lowering the cost to the client per interaction.
• Used machine learning to suggest account improvements and automate common management tasks.

Republic Wireless is an American mobile virtual network operator that sells low-cost mobile phone service, which defaults to Wi-Fi.

• Managed paid media efforts across a wide range of platforms, including Google AdWords, Bing Ads, Twitter, Facebook advertising, Instagram, and DoubleClick digital marketing. 
• Developed and implemented a paid media strategy in-house for the Republic Wireless brand. 

COCG is an integrated digital marketing firm, acquired by Healthgrades in 2014.

• Created, managed, and optimized paid search accounts for leading healthcare systems utilizing Google AdWords, Bing AdCenter, Facebook Advertising, and Yahoo Gemini.
• Regularly identified new opportunities for effective strategy using conversion data, web analytics, and trends recognized through research.

PromoLogics is a healthcare communications company focused on pharmaceuticals and biotechnology.

• Led email campaign creation, QA, scheduling, and reporting on behalf of leading pharmaceutical clients.
• Ensured appropriate resources were in place to accomplish all digital and marketing goals, including landing page development, blog content creation, direct mail campaigns, and lead nurturing.
• Reported to senior leadership with regular analysis and optimization suggestions for all digital marketing efforts.