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Joyce Yang

Joyce Yang

Lifestyle Writer

Content strategist for Sony, DBS & Singtel.

Joyce Yang is a content strategist with diverse expertise in lifestyle journalism, copywriting, editing, content strategy and native advertising. She has worked with clients ranging from fast-moving consumer goods (FMCG) brands to blue-chip clients like DBS and Singtel, spoken at sessions by companies like Google and Jobstreet and published an opinion piece on Marketing Interactive. With strong experience in helping brands sell products, she has conceptualized campaigns for Ministry of Communications and Information, Sony and Tourism Authority of Thailand. Joyce's experience also includes social media marketing including Facebook, YouTube and Instagram and crafting numerous advertorials for clients across the government, food and beverage, travel, finance, tech, beauty and fashion sectors.

Writing
Advertorials
Branding
Campaigns
Social Media Marketing
Copywriting
Lifestyle Content
Editing
Content Strategy
Native Advertising
Joyce Yang

Joyce Yang

Content strategist for Sony, DBS & Singtel.

Lifestyle Writer

Joyce is Available for Projects

Work with Joyce

Employment Highlights

Senior Content Strategist

TheSmartLocal.com

January 2017 - Present (4 years 9 months)

Deputy Editor

TheSmartLocal.com

June 2015 - Present (5 years 4 months)

Education Highlights

Bachelor of Business

Singapore Institute of Management

January 2013 - December 2015 (3 years 11 months)

Diploma

Temasek Polytechnic

January 2009 - December 2012 (4 years 11 months)

Resume

Senior Content Strategist

TheSmartLocal.com

January 2017 - Present (4 years 9 months)

TheSmartLocal is an independent media publication that focuses on travel and lifestyle stories for Singaporeans.

  • Mentored writers and edited articles for the appetite of a young and easily distracted social media generation.
  • Crafted numerous advertorials for clients across the government, F&B, travel, finance, tech, beauty and fashion sectors.
  • Personally covered stories in foreign lands for Tourism Fiji, Air New Zealand, Scoot and SilkAir.

Deputy Editor

TheSmartLocal.com

June 2015 - Present (5 years 4 months)

  • Worked with clients ranging from fast-moving consumer goods brands to blue-chip clients like DBS and Singtel.
  • Spoke at sessions by companies like Google and Jobstreet.
  • Published an opinion piece on Marketing Interactive.
  • Conceptualized campaigns for Ministry of Communications and Information, Sony, and Tourism Authority of Thailand, to name a few.
  • Formulated and refined the editorial content strategy to grow readership with unpaid articles that will strengthen the site's branding.

Education

Bachelor of Business, Economics & Finance

Singapore Institute of Management

January 2013 - December 2015 (3 years 11 months)

Diploma, Hospitality & Tourism Management

Temasek Polytechnic

January 2009 - December 2012 (4 years 11 months)