Julia Sprowls

The American Society of Radiologic Technologists is a membership association for medical imaging and radiation therapy professionals.

• Developed new social media reporting structure.
• Ideated, created, and optimized content for paid and organic social posts specific to each platform.
• Managed, reported, and tracked member-only social communication site.
• Introduced and implemented a social media management tool.
• Developed social media strategies for the company and its philanthropic arm to coincide on social media.
• Created new groups and social profiles based on audience research and platform knowledge.
• Utilized strong copywriting skills, producing copy with varying tone and messaging based on the target audience, objectives, and mediums.

Women Rise Albuquerque is a women-focused nonprofit organization.

• Helped plan events with industry partners.
• Handled website design, purchases, and updates.
• Sent member email updates as well as recruitment emails to nonmembers.
• Updated social media channels with thought leadership content and upcoming event info.

Brunner is a marketing and advertising company that offers brand activation and social media services.

• Monitored, updated, and responded on various client's social media presences.
• Created content for paid and organic social posts.
• Utilized strong copywriting skills, producing copy with varying tone and messaging based on the target audience, sales objective, and medium.
• Created, maintained, and executed editorial content calendars comprised of curated and original content utilizing varying platforms and frequencies, depending on the clients' social strategy and objectives.
• Launched and tracked paid social campaigns.
• Reported and analyzed social trends and analytics per client across all channels.
• Utilized platform, industry and client benchmarks to recommend campaigns and approaches that are statistically advantageous for clients.
• Provided social audits for prospective clients.
• Worked with influencers, pro staff, and brand ambassadors on behalf of clients.
• Assisted in research for creating a social bot/training tool.
• Created response guide, posted and monitored various social channels during large Super Bowl campaign.
• Utilized various social tools for reporting, monitoring, and social listening.
• Kept company and clients abreast of new social features.
• Communicated daily with clients, third-party vendors, and cross-functional internal teams.

Sterling Jewelers is an American specialty jewelry company.

• Monitored Kay Jeweler’s and Jared the Galleria of Jewelry’s social media.
• Tracked competition’s social media and created weekly reports.
• Created content for social media usage.
• Monitored brand sentiment.
• Monitored and managed store escalations for visual merchandising program launches within the matrix system.
• Developed clear, appropriate written and oral communications regarding field-related issues.
• Accepted, evaluated, and fulfilled request/issues related to components, fixtures, and supplies and display materials for all stores in all divisions.

Dean's lister, scholarship recipient, student newspaper beat reporter, magazine editing team, PRSSA, NSCS, intramural sports.