Kaia Bourie
Marketing Automation Expert

Kaia Bourie

Works at Cochlear.
Work with Kaia Work with a Marketing Automation Expert

About

Kaia is a seasoned Marketing Automation Specialist with nearly a decade of hands-on experience delivering enterprise-scale automation solutions across healthcare, SaaS, consulting, and technology. With Cochlear, she has served as the Marketo SME for global projects, leading cross-platform integrations (Marketo, Salesforce, Cvent, Web APIs) and driving scalable programs in lead scoring, funnel management, nurture, and event automation. She is highly skilled in data management and consent compliance, database segmentation, reporting, and campaign optimization in complex, matrix organizations. Kaia combines strong technical execution with operational leadership, independently partnering with diverse stakeholders, troubleshooting complex workflows, and creating best-practice documentation and training for global teams. Previously, she held senior consulting roles at Hoosh Marketing (Marketo APAC Platinum Partner), Resolution Marketing (BluprintX), and Perkuto, where she helped enterprise clients across ANZ and North America implement Marketo and Salesforce solutions, build lead lifecycle strategies, optimize campaign performance, and align sales and marketing processes. Her early career at Thomson Reuters further developed her skills in client management and sales enablement.

Employment

5 roles
Nov 2017 - Present 8 years 6 months
Marketing Automation Specialist
Cochlear
  • Served as Marketo SME for Global projects.
  • Worked on solution design and implementation cross-platform (web API, Marketo, Salesforce, Cvent) programs and workflows: lead scoring, funnel management, nurture, event, etc.
  • Leveraged technology to support business priority.
  • Took operational and data management, including consent management, segmentation, database maintenance.
  • Created database analysis and reports.
  • Worked independently with a range of stakeholders in a highly complex, and matrix organization.
  • Supported team members in their projects, and troubleshooting.
  • Provided team members tailored training, created and documented best practices as well as internal marketing automation processes.
Jul 2017 - Nov 2017 4 months
Senior Marketing Automation Consultant
Hoosh Marketing
  • Planned and executed digital marketing campaigns for leading companies in ANZ.
  • Helped Marketo customers achieve superior results through the development of best-practice customer lifecycle strategy, lead management processes, marketing, and sales alignment, multichannel campaigns, scoring models, lead generation tactics, and lead nurturing.
Apr 2017 - Jun 2017 2 months
Marketing Automation Consultant
Resolution Marketing, a BluprintX company
  • Executed client’s digital marketing campaigns.
  • Utilized all aspects of the marketing mix and discipline to fulfill clients’ needs.
  • Liaised with all marketing functions to ensure marketing activities are tracked and results of campaigns are evaluated for future planning purposes.
  • Developed and enhanced database marketing systems. 
  • Took marketing database management (Marketo and Salesforce).
  • Created and maintained Marketo assets.
  • Conducted marketing results tracking analysis. 
  • Managed marketing legal requirements.
  • Provided team support, training and continuous improvement.
Nov 2015 - Feb 2017 1 year 3 months
Marketing Automation Consultant
Perkuto
  • Worked with clients to turn their marketing automation platform into a revenue driver, using best practices in marketing automation, lead management and revenue performance management.
  • Collaborated with clients to gather requirements, translate business needs into technical execution, receive feedback and present results.
  • Managed projects to deliver the expected results on time and on budget.
  • Provided innovative solutions by creating cutting-edge, effective and efficient marketing programs.
  • Took hands-on development and execution of marketing campaigns including campaign flow builds, email, landing page and form creation, testing, media placement, tracking, etc.
  • Drove and managed email process, including content, messaging, segmentation, and list management for maximum revenue and profitability.
  • Created, implemented and maintained dashboards of key success metrics.
  • Monitored, analyzed and reported on campaign performance to maximize ROI and sales.
Aug 2015 - Nov 2015 3 months
Account Manager
Thomson Reuters

• Followed up with clients to qualify sales opportunities.

• Ensured customer retention, obtain critical information on behalf of the customers according to marketing strategies.

• Responded to client requests by e-mail and telephone, and accomplish individual sales targets.

Education

Sep 2010 - Apr 2015 4 years 7 months
Bachelor of Business Administration, Marketing
Université de Montréal - HEC Montréal