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Kalinda Atkinson

Kalinda Atkinson

Digital Marketer

Former digital marketing manager at Garvan Institute of Medical Research.

Kalinda Atkinson is a digital marketer with a decade of experience across content marketing, social media marketing, email marketing, PPC, SEO, analytics, CRO, UX/UI, graphic design, and HTML/CSS development. She has worked in the NFP, financial services, tech, software, health, events, and entertainment sectors in Australia, Asia, Europe, and the US. Her past clients include BRAINS, Alloc8 Australia, Ignite Online, and Harness.io.

Digital Marketing
Content Marketing
Social Media Marketing
Email Marketing
PPC
Paid Search
SEO
Analytics
Conversion Rate Optimization
UX Strategy
UI Strategy
UX Design
UI Design
Graphic Design
HTML
CSS Development
Lead Generation
Customer Retention
SEM
Kalinda Atkinson

Kalinda Atkinson

Former digital marketing manager at Garvan Institute of Medical Research.

Digital Marketer

Kalinda is Available for Projects

Work with Kalinda

Employment Highlights

Digital Marketer

Independent

March 2019 - Present (2 years 1 month)

Digital Marketing Manager

Garvan Institute of Medical Research

December 2017 - October 2019 (1 year 10 months)

Digital Marketing Manager

Coverforce

December 2015 - November 2017 (1 year 11 months)

Digital Marketing Manager

McGrath Foundation

May 2015 - November 2015 (6 months)

4 More Entries

Education Highlights

Diploma of Business Management

NSW Tage

January 2007 - December 2008 (1 year 11 months)

Resume

Digital Marketer

Independent

March 2019 - Present (2 years 1 month)

Kalinda has managed the creation and execution of multiple digital strategies for agencies, NFPs, small businesses, and startups, located in Australia and the United States. 


As a digital marketer for BRAINS:

  • Delivered advanced white-label Google Tag Manager solutions for clients.

As a digital marketer for Return of Unwanted Medicines Project:

  • Helped develop and manage the ongoing digital strategy for a small not-for-profit, including SEO, PR, content, organic social media, paid social media, eDMs, and more.

As a digital marketer for Alloc8 Australia:

  • Provided end-to-end management of the digital marketing strategy including SEO, Google Ads, content, user experience, analytics, and GTM.

As a digital marketer for Ignite Online:

  • Created and executed multiple digital strategies for clients at Ignite Online, including PPC, eDMs, and copywriting.

As a digital marketer for Harness.io:

  • Managed ongoing PPC acquisition campaigns across Google Ads, LinkedIn Ads, Facebook Ads, Reddit Ads, AdRoll, and Twitter Ads on a US$40,000 per month budget.

Digital Marketing Manager

Garvan Institute of Medical Research

December 2017 - October 2019 (1 year 10 months)

  • Planned, implemented, and monitored digital marketing campaigns across all digital networks.
  • Measured and reported performance of all digital marketing campaigns, and assessed against goals (ROI and KPIs).

Digital Marketing Manager

Coverforce

December 2015 - November 2017 (1 year 11 months)

Coverforce is a large privately owned insurance brokers in Australia.

  • Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Designed, built, and maintained social media presence.

Digital Marketing Manager

McGrath Foundation

May 2015 - November 2015 (6 months)

The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia.

  • Designed and oversaw all aspects of digital marketing.
  • Prepared accurate reports on the marketing campaign’s overall performance.
  • Coordinated with advertising and media experts to improve marketing results.

Social Media Marketing Manager

Success Resources

November 2013 - May 2015 (1 year 6 months)

Success Resources is an events promoter of business, personal development, and wealth creation programs.

  • Developed, implemented, and managed social media strategy.
  • Defined most important social media KPIs.
  • Managed and oversaw social media content.

Social Media Marketing Manager

Crowdpark

January 2012 - September 2013 (1 year 8 months)

Crowdpark (Crowdpark Games & Entertainment GmbH) is a software developer of casino games on multiple platforms including web, mobile, and social networks. 

  • Designed and implemented social media strategy to align with business goals.
  • Set specific objectives and reported on ROI.
  • Performed research on current benchmark trends and audience preferences.
  • Managed social media accounts.

SEO Specialist & Editorial Writer

Covus Games GmbH

August 2010 - January 2012 (1 year 5 months)

Covus Games GmbH hosts online game networks. The Company offers online game platforms for clients, as well as marketing, consulting, advertising, and editorial publishing services. 

  • Created and implemented SEO initiatives.
  • Optimized copy and landing pages for search engine optimization.
  • Researched and implemented content recommendations for organic SEO success.

Online Marketing Intern

Rocket Internet

January 2010 - August 2010 (7 months)

  • Supported marketing executives in organizing various projects.
  • Assisted in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.

Education

Diploma of Business Management, Business

NSW Tage

January 2007 - December 2008 (1 year 11 months)