Mindy Support is a cost-effective business process outsourcing company headquartered in Cyprus.

• Defined market share, conducted secondary research of the market, researched the target audience and defined a buyer persona.
• Created a new brand identity based on market research and product idea, including the redesign of the website, the creation of new brand elements and materials.
• Developed strategic marketing based on market research, including key messages, communication channels, setting KPIs, etc.
• Created the new concept for the corporate website, including new sitemap, content, SEO parameters, etc.
• Established a content plan and schedule, based on keywords search and new brand.
• Recruited and managed the marketing team of 3 in-house specialists, 2 freelancers and 1 agency.

Influ2 is a person-based marketing solution leveraging machine learning technology to help B2B marketers engage enterprise decision-makers one-on-one for demand generation.

• Conducted market research and analysis such as consumer research, industry fit, and competitors overview.
• Developed key messages, tone of voice, and consumer persona.
• Established email automation (drip campaigns).
• Planned and maintained an online presence via SMM, blogging, SEO, and person-based ads.
• Crafted a content marketing plan and implemented its execution.
• Created a PR plan with US-based agency and coordinated its execution.
• Developed a content marketing plan, including content type and distribution plan.

CoolTool is an online platform for market research specializing in automated survey solutions, eye tracking, online, mobile and offline survey tools, biometric research and neuromarketing to name a few.

• Created a marketing plan based on market research and SWOT analysis; set monthly and biannual objectives; estimated budget for all marketing activities; optimized marketing funnel; developed multichannel marketing strategies with individual and accumulated indicators for measuring effectiveness.
• Developed and implemented successful marketing engagement strategies for B2B environment (KPI - lead generation).
• Recruited and coordinated a marketing team in terms of campaigns planning, execution, effectiveness measurement, and optimization; initiated and led team-building and self-growth activities for the team.
• Helped to create publishing schedules and budgets for all listed activities, overseeing the execution and effectiveness of these channels.

• Negotiated terms of agreements and contracts with business partners and suppliers (business development, sponsorship, and purchase agreements).
• Crafted event schedule and managed companies optimal presence at key industry events.
• Worked with agencies and maintained a positive relationship with industry influencers.
• Developed and published multiple blog articles, scenarios for commercial videos, sales pitches, presentations, posts for social networks, and newsletters for various channels.
• Created Facebook, Twitter, and YouTube profiles, gaining over 2000 Facebook page likes in a year, growing with an average of 10 likes per week.
• Helped to create, order, and deliver various marketing collaterals.

• Performed full cycle event management, including online activities and supervision on site.
• Created and presented proposals to the clients, offered contained concept overview, estimated budget and up to five PowerPoint presentations with concept visualizations.
• Negotiated terms of the agreements, performed conflict management onsite, as well as via phone and e-mail, collected feedback and maintained a good relationship with a client post-project.
• Developed and executed multiple celebratory and business events, such as conferences, exhibitions, live performances, team-building events.

• Earned GPA of 7.5.
• Was associated with National Model United Nations.