Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Kathy Wilson

Kathy Wilson

Digital Marketer

Expert in content creation, digital strategy, CMS & SEO.

Kathy Wilson is a digital marketer with expertise in digital strategy, content creation, SEO (on and off-page optimization), CMS, and data management. At Tourism Media, she has managed a team of Australian and international writers and crafted premium travel content for global companies like Expedia, Wotif, Travelocity, and HomeAway. Her past clients also include Children of the Revolution, Diagno, D'arcy Real Estate, and Pan Macmillan.

Digital Marketing
Digital Strategy
Digital Content
Content Creation
SEO
On-Page Optimization
Off-page Optimization
CMS
Data Management
Travel Content
Public Relations
Copywriting
SEM
Blog Writing
Communications
Kathy Wilson

Kathy Wilson

Expert in content creation, digital strategy, CMS & SEO.

Digital Marketer

Kathy is Available for Projects

Work with Kathy

Employment Highlights

Project Lead, Digital Content Creation, CMS & SEO Specialist, Digital Strategist & Strategic Marketing Director

Tourism Media

July 2012 - Present (9 years 2 months)

Writer & Strategist

Independent

May 2015 - December 2017 (2 years 7 months)

Marketing Manager

Children of the Revolution

January 2010 - June 2012 (2 years 5 months)

Copywriter & DIgital Marketing Consultant

Independent

February 2007 - March 2008 (1 year 1 month)

Education Highlights

Bachelor of Business Communication, Marketing

Queensland University of Technology

February 1989 - November 1993 (4 years 9 months)

Portfolio

Expedia.com

New York Vacation Packages 2020

YouTube

St. Petersburg Vacation Travel Guide

Expedia.com

New York Vacation Packages 2020

YouTube

St. Petersburg Vacation Travel Guide

Resume

Project Lead, Digital Content Creation, CMS & SEO Specialist, Digital Strategist & Strategic Marketing Director

Tourism Media

July 2012 - Present (9 years 2 months)

Tourism Media produces and delivers travel content for global travel companies.

  • Functioned as the project lead on a world-first content generation system that can generate over 440,000 pages of premium copy that is SEO optimized and unique.
  • Managed the Tourism Media's digital strategy and worked extensively on content creation at Tourismmedia.com.au.
  • Wrote the scripts for Tourism Media’s in-depth travel videos and travel articles which are designed to capture the magic of some of the world’s great destinations.
  • Involved in content creation for Expedia as well as digital distribution.
  • Worked closely with senior Expedia executives; hired and trained a team of 22 to analyze and deliver this project on time and on budget. 
  • Produced content for non-English 22 points of sale, including French, Spanish, Mexican, Italian, Japanese, Thai, Brazilian (with Chinese and Vietnamese following within a month).

Writer & Strategist

Independent

May 2015 - December 2017 (2 years 7 months)

  • Managed a website Elite Reputations to fill a need (executive women who don’t know how to apply for jobs in the new job market) and to explore automation and outsourcing.
  • Oversaw all elements of marketing including blog outreach, SEM, SEO strategic deals, and PR.
  • Featured on national blogs such as Flying Solo and Problogger as well as several profitable niche blogs.

Marketing Manager

Children of the Revolution

January 2010 - June 2012 (2 years 5 months)

  • Built an engaged online community including an email database of 6,000 committed customers, 600 facebook fans, and 170 (and growing) Twitter followers.
  • Established and implemented a 24-month marketing plan that increased company turnover by 30%.
  • Managed 19 staff members.

Copywriter & DIgital Marketing Consultant

Independent

February 2007 - March 2008 (1 year 1 month)

  • Developed and managed online marketing campaigns, SEO, webcopy, and social networking marketing.
  • Clients: Children of the Revolution, Diagno, D'arcy Real Estate, and Pan Macmillan.

Education

Bachelor of Business Communication, Marketing

Queensland University of Technology

February 1989 - November 1993 (4 years 9 months)

Minors in Public Relations and Journalism. Coursework included communication theory, entrepreneurship, statistics, and psychology.