• Guided organizations to create more impact, efficiency, and growth by building a purpose-led brand, story, offerings, and strategy.
• Orchestrated the marketing, design, and content strategy for an experiential design agency and two SaaS products through rebranding, copywriting, website development, UI/UX, and social media.
• Accelerated the beta launch of a mindfulness app by producing all marketing, content, and product components through strategy, copywriting, email marketing, UI/UX, and bug testing.
• Established an online presence, brand, and story for emerging technology startups through strategy, copy, design, website development, and UI/UX.

• Led and designed a large website redesign project.
• Designed UI for banking and general insurance websites.
• Analyzed internal and external research and undertook stakeholder meetings to form full design brief, specs, and project plan.
• Applied the research to develop customer personas, logic, and userflows.
• Developed and designed wireframes and prototypes for user-testing.
• Personally conducted two rounds of user testings for multiple prototypes.
• Designed final UI and UX logic for development.

Sensing Places is an innovation consultancy and creative technology agency.

• Headed and implemented the marketing, design, and content strategy for Sensing Places and two SaaS products such as Presentize and Beam.
• Designed, built, and wrote copy for three websites for all three companies.
• Spearheaded the go-to-market strategy for the two SaaS products.
• Orchestrated a new UI/UX strategy for Presentize SaaS product through product development, developing customer personas, and wireframing.

Tether is a cryptocurrency with tokens issued by Tether Limited.

• Updated the marketing and communications strategy to build awareness and raise funds.
• Boosted online presence through social media and PR strategies resulting in external media outlets publishing monthly articles.
• Orchestrated the upgrade of a currency wallet through UX/UI strategy, wireframes, copywriting, design, and managing external and internal teams.

Retention Science is a software company that developed a lifecycle marketing automation platform powered by AI. 

• Led the design and content creation of all company communications, including guides,blogs, sales collateral, website copy, sales decks, and event flyers.
• Generated leads for sales team through building sales collateral and leading content strategy.
• Managed the event and tradeshow strategy and produced all collateral and content.
• Redesigned, built, and wrote copy for new corporate website using WordPress.