<ul><li>Graduate with Distinction</li><li>Dean's Lister</li><li>With GPA 3.82</li></ul>

<ul><li>Helped brands develop a unique position in the ever-evolving social landscape and connect with their key audiences.</li><li>Developed social content strategy, content planning and execution, paid social ad campaign management, community management, reporting and analytics.</li><li>Worked with various agencies including Public Works.</li></ul>

Social Media Marketing Consultant

<p>Nina Hale is a performance digital marketing agency that drives revenue by connecting data to human behavior. </p><ul><li>Managed various social platforms for Fortune 5 corporation.</li><li>Created content frameworks to drive strategic results.</li><li>Owned the creation of content calendars, publishing, and execution.</li><li>Worked closely with creative leads and account teams.</li></ul>

Senior Social Content Planner

<p>Public Works is a small group of experienced doers with the driving belief that ideas move business.</p><ul><li>Created, managed, and grew comprehensive social strategies for major CPG brands.</li><li>Developed paid social ad campaign management and community management.</li><li>Managed reporting and analytics on a monthly, quarterly, and annual basis.</li><li>Liaised with all agency and client communications to manage all social media retainers and content approvals.</li></ul>

Social Media Manager & Community Manager

Worked with Public Works™ to develop brand campaign planning, social content strategy and planning, reporting and analytics, media planning and management, community management, and editorial content calendar creation.

Brand Management

Ezy Dose Kids

Mondelez Post Dream Cereal

Honey Bunches of Oats

Great Grains Cereal

Lake Monster Brewing

Kelsey Shaw

Developed an omnichannel social strategy to rebrand the Tails of Love social channels to promote and drive sales for children’s book, A Tina Tale.

The Tails of Love

Provided marketing services for a United States-based upscale home furnishing store chain. Roles include photography and asset design, social content strategy and planning, community management, event planning, and communications.

Pottery Barn

Brought a new voice and tone to The Show 2019, an event by Ad Fed Minnesota. Executed an omnichannel social media presence that promotes The Show, its sponsors, and judges leading up to the event to raise hype and sell tickets to the event. Executed social content pre, during, and post-show.

Ad Fed's The Show 2019

Crafted a portfolio of all previous work/clients.

Social Strategy

English (American)

Kelsey Shaw is a social media content strategist with strong expertise in content creation, content planning, brand strategy, and social media marketing. She also has a proven track record in running successful paid advertising campaigns on various social media platforms, using strategic targeting and ad campaign management for agencies such as Public Works™ and Brave New Media.

Kelsey Shaw

Employment Highlights

Education Highlights

Portfolio

Brand Management

The Tails of Love

Pottery Barn

Ad Fed's The Show 2019

Social Strategy

Brand Management

The Tails of Love

Pottery Barn

Ad Fed's The Show 2019

Social Strategy