Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Kristina Martin

Kristina Martin

E-Commerce Content Strategist

Content strategist previously from Ben & Jerry's.

A content strategist, producer, and designer, Kristina Martin specializes in developing strategies for e-commerce content. She has extensive experience designing and producing digital and print materials such as graphics, video, animations, promo flyers, marketing kits, restaurant menus, and logos for multiple clients, including Hilton Hotels, Brandeis University, and Littlejohn Law, PLLC. At Ben & Jerry's, she has strategized and produced photo, video, blog, and design assets for global markets. Kristina is proficient in Google Analytics, Hootsuite, Buffer, Percolate, Adobe Photoshop, Illustrator, Premiere Pro, and InDesign.

Content Strategy
Digital Content
E-Commerce Content Strategy
E-Commerce Content
Content Producer
Design
Graphic Design
Print Design
Promotional
Video Production
Brand Strategy
Social & Digital Strategy
Content Creation
Copywriting
Logo Design
Digital Marketing
Marketing Strategy
Web Content
Social Media Management
Content Development
Google Analytics
HootSuite
Adobe Photoshop
Adobe Illustrator
Premiere Pro
Adobe InDesign
Animation
Kristina Martin

Kristina Martin

Content strategist previously from Ben & Jerry's.

E-Commerce Content Strategist

Kristina is Available for Projects

Work with Kristina

Employment Highlights

Content Marketer & Designer

Independent

November 2018 - Present (2 years 3 months)

Global Content Strategist

Ben & Jerry's

June 2016 - September 2018 (2 years 3 months)

Content Strategist

Huffpost Partner Studio

July 2014 - May 2016 (1 year 10 months)

Marketing & Management Assistant

MakeOffices

April 2013 - May 2014 (1 year 1 month)

Education Highlights

Bachelor of Arts

The George Washington University, Columbian College

null - May 2014

Resume

Content Marketer & Designer

Independent

November 2018 - Present (2 years 3 months)

  • Assisted clients with setup of content marketing tools and best practices such as editorial and social calendaring, analytics, project management systems and workflows, and templates for project briefings.
  • Designed and produced digital and print assets, including graphics, photo, video, and animations for social media, as well as print materials like promo flyers, marketing kits, restaurant menus, and logos.
  • Clients: Brandeis University, Hilton Hotels, and Littlejohn Law, PLLC.

Global Content Strategist

Ben & Jerry's

June 2016 - September 2018 (2 years 3 months)

  • Strategized and produced photo, video, blog, and design assets for Ben & Jerry’s 35 global markets.
  • Collaborated with team members to create scalable global marketing campaigns within budget.
  • Coordinated creative concepts and production timelines between global markets, creative agencies, translators, and internal web designers, ensuring both marketing campaign objectives and creative visions were reached.
  • Advised global markets on digital distribution strategies, local content creation best practices, and analytics.
  • On-boarded global marketing managers to brand's digital and web tools, such as calendaring, social tools, and content management system.
  • Used data and learnings from campaigns to restructure and evolve content creation in collaboration with the global digital marketing team.
  • Managed @benandjerrys Instagram account and Ben & Jerry’s UK social channels, webpages, and campaign launches.

Content Strategist

Huffpost Partner Studio

July 2014 - May 2016 (1 year 10 months)

HuffPost Partner Studio is a team of talented writers, editors, designers, and strategists dedicated to helping partners create quality branded content on The Huffington Post. 

  • Collaborated with sales team to ideate, pitch, and implement branded content campaigns on Verizon media platforms, including HuffPost, TechCrunch, Engadget, and AOL.com.
  • Managed content platforms and communicated with brand representatives to ensure key objectives and metrics were met. Clients included Cisco, Monster.com, Dockers, Qualcomm, and State Farm.
  • Produced branded content and social copy for campaigns; sourced and briefed designers, videographers, and freelance writers.
  • Conducted reporting of social stats and key metrics, evolved strategies based on metrics and market trends.
  • Worked with the product marketing team to create monetization strategy for e-commerce content.

Marketing & Management Assistant

MakeOffices

April 2013 - May 2014 (1 year 1 month)

MakeOffices is a coworking and real estate service company that provides flexible office space solutions.

  • Developed social media and e-mail marketing campaigns; monitored analytics to assess and evolve campaigns.
  • Led writing and content development for the entrepreneurial-focused company blog and website.
  • Worked as a community manager for coworking offices in the DC-metro area.

Education

Bachelor of Arts, Psychology

The George Washington University, Columbian College

null - May 2014