<ul><li>Assisted clients with setup of content marketing tools and best practices such as editorial and social calendaring, analytics, project management systems and workflows, and templates for project briefings.</li><li>Designed and produced digital and print assets, including graphics, photo, video, and animations for social media, as well as print materials like promo flyers, marketing kits, restaurant menus, and logos.</li><li>Clients: Brandeis University, Hilton Hotels, and Littlejohn Law, PLLC.</li></ul>

Content Marketer & Designer

<ul><li>Strategized and produced photo, video, blog, and design assets for Ben &amp; Jerry’s 35 global markets.</li><li>Collaborated with team members to create scalable global marketing campaigns within budget.</li><li>Coordinated creative concepts and production timelines between global markets, creative agencies, translators, and internal web designers, ensuring both marketing campaign objectives and creative visions were reached.</li><li>Advised global markets on digital distribution strategies, local content creation best practices, and analytics.</li><li>On-boarded global marketing managers to brand's digital and web tools, such as calendaring, social tools, and content management system.</li><li>Used data and learnings from campaigns to restructure and evolve content creation in collaboration with the global digital marketing team.</li><li>Managed @benandjerrys Instagram account and Ben &amp; Jerry’s UK social channels, webpages, and campaign launches.</li></ul>

Global Content Strategist

<p>HuffPost Partner Studio is a team of talented writers, editors, designers, and strategists dedicated to helping partners create quality branded content on The Huffington Post.&nbsp;</p><ul><li>Collaborated with sales team to ideate, pitch, and implement branded content campaigns on Verizon media platforms, including HuffPost, TechCrunch, Engadget, and AOL.com.</li><li>Managed content platforms and communicated with brand representatives to ensure key objectives and metrics were met. Clients included Cisco, Monster.com, Dockers, Qualcomm, and State Farm.</li><li>Produced branded content and social copy for campaigns; sourced and briefed designers, videographers, and freelance writers.</li><li>Conducted reporting of social stats and key metrics, evolved strategies based on metrics and market trends.</li><li>Worked with the product marketing team to create monetization strategy for e-commerce content.</li></ul>

Content Strategist

<p>MakeOffices is a coworking and real estate service company that provides flexible office space solutions.</p><ul><li>Developed social media and e-mail marketing campaigns; monitored analytics to assess and evolve campaigns.</li><li>Led writing and content development for the entrepreneurial-focused company blog and website.</li><li>Worked as a community manager for coworking offices in the DC-metro area.</li></ul>

Marketing & Management Assistant

Produced content sharing quirky little gifts that can be found on overstock.com.

10 Things You Didn't Know You Could Buy on Overstock.com

Kristina Martin

Created content featuring nerdy Christmas gifts perfect for couples.

15 Gifts Nerdy Couples Will Totally Geek Out Over

Wrote about why Ben & Jerry's Triple Caramel Chunk is the perfect flavor for any and every ice cream-hankering occasion.

5 Reasons Why Caramel Chew Chew is the Ultimate Ice Cream Flavor

Designed a logo for a boutique law firm. The design meets a classic, but modern design aesthetic, speaking to the firm’s style and mission, as well as aligning to the aesthetic of the newly established website.

Littlejohn Law, PLLC Logo

Created animations fit for Instagram stories by overlaying graphics, brand typography, and adjusting sizes to fit the specs of the platform.

Ben & Jerry's UK Non-Dairy Campaign

Produced photos while managing the @benandjerrys Instagram account.

Ben & Jerry's Grams

Redesigned logo, menu, and promotional materials for Hilton Hotels.

DoubleTree by Hilton Hotels

Why the DMV Screws Up Your License Photo

Created a travel guide in collaboration with State Farm® and art director/graphic designer.

A Travel Guide for Adventure Enthusiasts of All Ages

Collaborated with copywriter and graphic designer to create content for HuffPost on the importance of drone technology.

Here Are 6 Ways Drone Technology Is Improving the World and Serving Humanity

Pitched a content series to Cadillac, covering stories of American makers and craftsman instilling and living the ideology of the "American Dream".

Interactive Map Pitch

Developed a creative video for HuffPost and Purina. Finalist for Native Creative’s 2016 Best Sponsored Video.

Puppy's First: Dog Days of Summer

Produced a Halloween-themed recipe video for Ben & Jerry’s.

Halloween Treats Ice Cream Cake

Helped launch a new line of Ben & Jerry's Non-Dairy flavors in the US, and “Truffles” flavors in the US and in Australia and Singapore. Produced marketing assets and distribution on Ben & Jerry’s global websites, social media channels, e-mail, and e-commerce marketing campaigns.

Ben & Jerry's 2018 US Flavor Launch Assets

English (British)

A content strategist, producer, and designer, Kristina Martin specializes in developing strategies for e-commerce content. She has extensive experience designing and producing digital and print materials such as graphics, video, animations, promo flyers, marketing kits, restaurant menus, and logos for multiple clients, including Hilton Hotels, Brandeis University, and Littlejohn Law, PLLC. At Ben & Jerry's, she has strategized and produced photo, video, blog, and design assets for global markets. Kristina is proficient in Google Analytics, Hootsuite, Buffer, Percolate, Adobe Photoshop, Illustrator, Premiere Pro, and InDesign.

Kristina Martin

Employment Highlights

Education Highlights

Portfolio

10 Things You Didn't Know You Could Buy on Overstock.com

15 Gifts Nerdy Couples Will Totally Geek Out Over

5 Reasons Why Caramel Chew Chew is the Ultimate Ice Cream Flavor

Littlejohn Law, PLLC Logo

Ben & Jerry's UK Non-Dairy Campaign

Ben & Jerry's Grams

10 Things You Didn't Know You Could Buy on Overstock.com

15 Gifts Nerdy Couples Will Totally Geek Out Over

5 Reasons Why Caramel Chew Chew is the Ultimate Ice Cream Flavor

Littlejohn Law, PLLC Logo

Ben & Jerry's UK Non-Dairy Campaign

Ben & Jerry's Grams