Kristof Maddelein
B2B Writing

Kristof Maddelein

Creates whitepapers, case studies, web copy, & sales pages.
Work with Kristof Work with a B2B Writing

About

Kristof Maddelein is a B2B writer with over 15 years of experience writing for various B2B and technology companies. He covers B2B verticals, including software, SaaS, analytics, audiovisual technology, security and CCTV, manufacturing, and agriculture. His work includes whitepapers, eBooks, case studies, web copy, blog posts, magazine content, sales pages, and video scripts for clients such as BMT Aerospace, FLIR Systems, Barco, Araani, Blue Frontend, Yamagata Europe, Netcrew, and Minus.

Employment

3 roles
Mar 2017 - Present 9 years 2 months
B2B Writer
Independent
  • Wrote for various B2B and technology companies.
  • Produced whitepapers, e-books, case studies, web copy, blog posts, magazine content, sales pages, and video scripts for clients.
  • Worked across industries like software, SaaS, analytics, audiovisual technology, security and CCTV, manufacturing, agriculture, and government.
  • Clients: BMT Aerospace, FLIR Systems, Barco, Araani, Blue Frontend, Yamagata Europe, Netcrew, and Minus.
Nov 2011 - Mar 2017 5 years 4 months
Copywriter & Content Manager
FLIR Systems Trading Belgium bvba
  • Developed content strategy aligned with short-term and long-term marketing targets.
  • Created and published engaging content.
  • Liaised with content writers to ensure brand consistency.
Nov 2010 - Oct 2011 11 months
Marketing Communications Manager
Dewulf Group

Dewulf is a full-liner in potato and root crop machinery. 

  • Created informative and interesting press releases, press kits, newsletters, and related marketing materials.
  • Developed and implemented effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
  • Planned and managed the design, content, and production of all marketing materials.

Education

Jan 2015 - Dec 2016 1 year 11 months
Mini-MBA, Business Essentials for Management Talent
Wolters Kluwer
Jan 1994 - Dec 1999 5 years 11 months
Licentiate Degree, German Languages
Ghent University

Portfolio

15 items