Kristof Maddelein

About

Kristof Maddelein is a B2B writer with over 15 years of experience writing for various B2B and technology companies. He covers B2B verticals, including software, SaaS, analytics, audiovisual technology, security and CCTV, manufacturing, and agriculture. His work includes whitepapers, eBooks, case studies, web copy, blog posts, magazine content, sales pages, and video scripts for clients such as BMT Aerospace, FLIR Systems, Barco, Araani, Blue Frontend, Yamagata Europe, Netcrew, and Minus.

Employment

3 roles

Mar 2017 - Present 9 years 2 months

B2B Writer

Independent

Wrote for various B2B and technology companies.
Produced whitepapers, e-books, case studies, web copy, blog posts, magazine content, sales pages, and video scripts for clients.
Worked across industries like software, SaaS, analytics, audiovisual technology, security and CCTV, manufacturing, agriculture, and government.
Clients: BMT Aerospace, FLIR Systems, Barco, Araani, Blue Frontend, Yamagata Europe, Netcrew, and Minus.

Nov 2011 - Mar 2017 5 years 4 months

Copywriter & Content Manager

FLIR Systems Trading Belgium bvba

Developed content strategy aligned with short-term and long-term marketing targets.
Created and published engaging content.
Liaised with content writers to ensure brand consistency.

Nov 2010 - Oct 2011 11 months

Marketing Communications Manager

Dewulf Group

Dewulf is a full-liner in potato and root crop machinery.

Created informative and interesting press releases, press kits, newsletters, and related marketing materials.
Developed and implemented effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction.
Planned and managed the design, content, and production of all marketing materials.