<ul><li>Worked with national and international websites and publications to create content for their brands, specializing in SEO content creation and development of content strategies.&nbsp;</li><li>Conducted keyword research, managed content calendars, and created blogposts, long-form guides, and SEO-focused copy, including page titles, meta descriptions, and landing page content.</li><li>Clients: The List, ESPC, WOW247, and Attacat.</li></ul>

Content Writer & Strategist

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.<ul><li>Led the content team, responsible for the line management of seven people, and the first point of contact in the business for anything related to content.</li><li>Worked closely with the growth team to identify opportunities for new business and focused on driving business revenue through the content service.</li><li>Developed the content service and strategy for the business.&nbsp;</li></ul>

Digital Content Lead

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.<ul><li>Managed the content team as well as acting as the content lead for the largest e-commerce client.&nbsp;</li><li>Handled competitor analysis, the creation and implementation of content strategy, UX and SEO content, the delegation of work to copywriters, reporting on the success of the content work using Analytics platforms, and the provision of on-site support.</li><li>Worked closely with stakeholders on the client-side to build brand guidelines and drive content success.&nbsp;</li></ul>

Digital Content Manager

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.<ul><li>Developed content strategies for several key B2C accounts, as well as the created content for a range of high-profile, e-commerce clients, ranging from blog posts to product page content.&nbsp;</li><li>Conducted keyword research, content audits, proofreading and editing content, writing SEO content, and measurement of content against KPIs.</li></ul>

Digital Content Executive

The Skinny is an independent arts and culture listings magazine in Scotland.<ul><li>Generated a vast amount of content for venue profiles quickly, writing in an informative way to provide useful information to readers. </li><li>Carried out research, communicated with venues to source information, and provided SEO-optimized content for all Glasgow profiles.</li></ul>

Glasgow Venues Editor

Worked with ESPC to create landing page copy for their new regions as ESPC brought Dumfries and Galloway properties for sale onto their website.

ESPC Landing Page Copy

Lauren McKay

Attended 37 entertainment shows and reviewed them for an online magazine.

The List

English (British)

Lauren McKay has over five years of experience working with both B2B and B2C brands focusing on SEO, content strategy, and content creation. At a digital marketing agency in Edinburgh, UK, she has created and implemented data-driven digital content strategies across a wide range of blue-chip e-commerce clients such as Tesco, New Look, EE, and BT. Her experience also includes contributing articles to a monthly English-language newspaper in Vienna and writing for numerous publications like The List and WOW247.

Lauren McKay

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ESPC Landing Page Copy

The List

ESPC Landing Page Copy

The List