Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Lauren McKay

Lauren McKay

Content Strategist

Past clients include Tesco, New Look, EE, and BT.

Lauren McKay has over five years of experience working with both B2B and B2C brands focusing on SEO, content strategy, and content creation. At a digital marketing agency in Edinburgh, UK, she has created and implemented data-driven digital content strategies across a wide range of blue-chip e-commerce clients such as Tesco, New Look, EE, and BT. Her experience also includes contributing articles to a monthly English-language newspaper in Vienna and writing for numerous publications like The List and WOW247.

Content Strategy
B2B Content Strategy
B2C Content Strategy
SEO Copywriting
Content Creation
Content Marketing
Copywriting
Web Copywriting
Web Content
SEO Keyword Research
Landing Pages
Blogposts
Longform Content
Digital Content
Journalism Writing
Publishing
Article Writing
Lauren McKay

Lauren McKay

Past clients include Tesco, New Look, EE, and BT.

Content Strategist

Lauren is Available for Projects

Work with Lauren

Employment Highlights

Content Writer & Strategist

Independent

June 2019 - Present (1 year 9 months)

Digital Content Lead

QueryClick

November 2017 - September 2019 (1 year 10 months)

Digital Content Manager

QueryClick

August 2016 - November 2017 (1 year 3 months)

Digital Content Executive

QueryClick

May 2014 - August 2016 (2 years 3 months)

1 More Entries

Education Highlights

MLitt

University of Glasgow

December 2010 - December 2011 (1 year)

Master of Arts

University of Glasgow

January 2006 - December 2010 (4 years 11 months)

Resume

Content Writer & Strategist

Independent

June 2019 - Present (1 year 9 months)

  • Worked with national and international websites and publications to create content for their brands, specializing in SEO content creation and development of content strategies. 
  • Conducted keyword research, managed content calendars, and created blogposts, long-form guides, and SEO-focused copy, including page titles, meta descriptions, and landing page content.
  • Clients: The List, ESPC, WOW247, and Attacat.

Digital Content Lead

QueryClick

November 2017 - September 2019 (1 year 10 months)

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.

  • Led the content team, responsible for the line management of seven people, and the first point of contact in the business for anything related to content.
  • Worked closely with the growth team to identify opportunities for new business and focused on driving business revenue through the content service.
  • Developed the content service and strategy for the business. 

Digital Content Manager

QueryClick

August 2016 - November 2017 (1 year 3 months)

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.

  • Managed the content team as well as acting as the content lead for the largest e-commerce client. 
  • Handled competitor analysis, the creation and implementation of content strategy, UX and SEO content, the delegation of work to copywriters, reporting on the success of the content work using Analytics platforms, and the provision of on-site support.
  • Worked closely with stakeholders on the client-side to build brand guidelines and drive content success. 

Digital Content Executive

QueryClick

May 2014 - August 2016 (2 years 3 months)

QueryClick is an independent digital marketing agency that uses a unique technology to maximize ROI across brands' multi-channel marketing campaigns.

  • Developed content strategies for several key B2C accounts, as well as the created content for a range of high-profile, e-commerce clients, ranging from blog posts to product page content. 
  • Conducted keyword research, content audits, proofreading and editing content, writing SEO content, and measurement of content against KPIs.

Glasgow Venues Editor

The Skinny

January 2014 - March 2015 (1 year 2 months)

The Skinny is an independent arts and culture listings magazine in Scotland.

  • Generated a vast amount of content for venue profiles quickly, writing in an informative way to provide useful information to readers.
  • Carried out research, communicated with venues to source information, and provided SEO-optimized content for all Glasgow profiles.

Education

MLitt, Creative Writing (With Distinction)

University of Glasgow

December 2010 - December 2011 (1 year)

Master of Arts, Scottish Literature & Language (2:1)

University of Glasgow

January 2006 - December 2010 (4 years 11 months)