Leandro Varanda
UX Designer

Leandro Varanda

Product interface and user experience expert.

About

Leandro Varanda is an interaction designer specializing in user experience and product interfaces. He has over 15 years of experience working with digital design for several agencies, including Terra Networks, Expert360, Digital Garden Sydney, Lampejos, Agendor, Geekie, Predicta, Stockad, and Hac Sites. As an expert in UX and documentation, he is skilled in developing customer survey analysis, metrics, wireframes, sitemaps, prototypes, user flows, personas, A/B testing, and user testing. Leandro is also proficient in prototyping and graphic editing tools like Adobe Photoshop and web programming languages such as HTML/CSS.

Employment

5 roles
Aug 2018 - Present 7 years 9 months
Senior Product Designer
Expert360.com - Sydney

Expert360 is a platform that enables top freelance consultants, contractors, and industry experts to easily connect with APAC’s largest businesses to perform high quality, project orientated work. 

  • Ensured deep understanding of current end-to-end UX to lead and guide others.
  • Led and motivated the team and created a performance-driven culture in a fast-paced environment to improve efficient and effective design delivery.
  • Helped guide engineers and PMs towards off the shelf solutions where possible.
  • Delivered elegant, innovative, and scalable visual design systems.
  • Maintained documentation for all the shared design components, visual standards and guidelines, micro and complex interactions to enable software developers to move fast.
Sep 2017 - Aug 2018 11 months
Senior UX Designer
Digital Garden Sydney

Digital Garden is a digital agency based in Sydney, offering custom web design, web development, e-commerce, and Drupal CMS solutions.

  • Developed personas, user stories, empathy maps, and other UX deliverables.
  • Established sketching, wireframing, and prototyping solutions to ensure the customers' requirements are clearly captured.
  • Produced design concepts.
  • Communicated UX and design decisions that were discovered to design, frontend, and backend development teams at the commencement of each project.
  • Provided UX and design recommendations based on web analytics, customer feedback, and best practices to existing clients.
Mar 2016 - Jan 2018 1 year 10 months
Senior Interaction Designer
Fluid UI

Fluid UI helps product designers to prototype mobile apps, desktop apps, wearables, and smart TVs.  

  • Defined user models and user interfaces for new and existing products and features.
  • Created high-level designs, mockups, and prototypes to effectively communicate interaction and design ideas.
  • Led design projects and managed multiple work streams in a fast-paced, changing environment.
  • Improved design processes, knowledge sharing, and tools to measurably enhance productivity and product quality.
  • Ensured that implementation quality meets design requirements.
Sep 2014 - Dec 2015 1 year 3 months
Head of Design & UX
Agendor

Agendor is a CRM and business management platform that acts as a dashboard and personal assistant to sales teams.

  • Translated user needs and business requirements into experiences for desktop, web, and mobile.
  • Oversaw the quality, success, and delivery of the design, including optimization and innovation with new features.
  • Worked collaboratively with agile teams made up of product managers, UX designers, researchers, and developers, to deliver world-class products through research, validation, and expert execution.
  • Developed, communicated, and maintained UI standards and requirements across teams.
Jan 2013 - Jul 2014 1 year 6 months
Senior Interaction Designer
Geekie

Geekie is a startup company that provides personalized educational content based on several different adaptive learning technologies through a web-based platform.

  • Provided sketching, wireframing, and prototyping solutions to ensure the customers' requirements are clearly captured.
  • Produced design concepts.
  • Communicated UX and design decisions that were discovered to design, frontend, and backend development teams at the commencement of each project.
  • Ensured that implementation quality meets design requirements.

Education

Feb 2010 - Mar 2012 2 years 1 month
Associate Degree, Design of Digital Media
Faculdade Impacta de Tecnologia

Portfolio

5 items