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Lee Paton

Lee Paton

Digital Marketer

Former digital marketing specialist at Oaks Hotels, Resort & Suites.

Lee Paton is a digital marketing expert with over 15 years' experience helping businesses build their online presence and digital marketing strategies. His digital experience spans across a range of industries, including tourism and travel, sports and gaming, events, music and entertainment, not-for-profit, government and private sectors. Having worked for a digital agency, he has managed campaigns like Tourism Queensland, Flight Centre, Escape Travel, Student Flights, Travel Associates, Harvey Norman, Credit Union Australia, and Mater Lotteries & Wine Selectors. At Brisbane Marketing, he worked on events such as the 2014 G20 Leaders’ Summit and Brisbane Global Cafe.

Digital Marketing
Digital Strategy
Email Marketing
SEO
SEM
PPC
Social Media Marketing
Social Media Management
Content Marketing
B2B Marketing
B2C Marketing
Lead Generation
Marketing Automation
Content Strategy
Graphic Design
Copywriting
A/B Testing
Web Content
Competitor Analysis
Analysis and Reporting
Lee Paton

Lee Paton

Former digital marketing specialist at Oaks Hotels, Resort & Suites.

Digital Marketer

Lee is Available for Projects

Work with Lee

Employment Highlights

Digital Marketing Manager

Bold&Resolute

August 2019 - Present (2 years 1 month)

Digital Marketing Consultant

Independent

September 2019 - Present (2 years)

Digital Officer

RSL Queensland

September 2017 - August 2019 (1 year 11 months)

Digital Marketing Specialist

Oztix

February 2017 - September 2017 (7 months)

2 More Entries

Portfolio

Choose Brisbane

Australia's New World City - Choose Brisbane

Choose Brisbane

Global Cafe - Choose Brisbane

Choose Brisbane

Australia's New World City - Choose Brisbane

Choose Brisbane

Global Cafe - Choose Brisbane

Resume

Digital Marketing Manager

Bold&Resolute

August 2019 - Present (2 years 1 month)

Bold&Resolute is an entertainment company to create engaging educational content for those ready to enter a practice of self-awareness and conscious choice. 

  • Managed the production of digital campaigns, including podcasts, online courses, a web series, and a feature length documentary.
  • Maintained the social media presence across all digital channels.
  • Measured and reported on the performance of all digital marketing campaigns.

Digital Marketing Consultant

Independent

September 2019 - Present (2 years)

  • Helped businesses build their online presence and digital marketing strategies.
  • Worked across a range of industries, including tourism and travel, sports and gaming, events, music and entertainment, not-for-profit, government and private sectors.
  • Provided services including digital strategy, email marketing, SEO, SEM, PPC, social media marketing and management, content marketing, content strategy, graphic design, and copywriting.

Digital Officer

RSL Queensland

September 2017 - August 2019 (1 year 11 months)

RSL Queensland supports the Australian veteran community with a range of services, including medical, employment, and well-being services.

  • Created and implemented the organization's overall digital strategy. 
  • Promoted the organization's online presence through social media sites.

Digital Marketing Specialist

Oztix

February 2017 - September 2017 (7 months)

Oztix is an independent ticketing company in Australia, providing full service ticketing solutions across a national distribution network for a diverse range of events, from festivals to the arts, corporate to family, sports and travel. 

  • Implemented and refined B2C digital strategy.
  • Fostered online engagement with customers through effective management of digital marketing channels, including email marketing, social media, and customer-facing websites.
  • Developed, implemented, managed, and reported on digital marketing campaigns.
  • Created content for digital campaigns.
  • Communicated with clients and provided understanding of their digital marketing requirements.
  • Ran Facebook Business and Adverts manager, including creation and management of social media campaigns.

Digital Strategist

AEG Ogden (now ASM Global)

August 2016 - February 2017 (6 months)

ASM Global is a venue and event management company based in LA, specializing in managing stadiums, convention centers, theaters, and unique venues.

  • Assessed public facing websites and private facing business systems through the analysis of data to provide advice on suggested enhancements.
  • Assisted with digital strategy documents and advice on industry best practice for solutions within the digital space.
  • Managed the design of UX and graphical interfaces for presentation and discussion with project stakeholders.
  • Developed functional specifications documentation for major technical and digital projects.
  • Worked with stakeholders to understand business strategy and project requirements.
  • Undertook work with vendors to project manage tasks through to completion.
  • Administrated within CMS systems such as Sitecore, SharePoint, and campaign delivery platforms related to email and social media.
  • Experienced with leading digital technologies including AdWords, EDM, Display, Web, Intranet, Extranet, and social media.
  • Used HTML and CSS code bases.

Digital Marketing Specialist

Oaks Hotels, Resort & Suites

December 2015 - April 2016 (4 months)

  • Played a key role in digital projects, managing and coordinating the deliverables with the agencies and the project team.
  • Analyzed digital business requirements as well as formulated, planned, and implemented solutions.
  • Analyzed SEO, SEM results and proposed alignments to achieve desired results.
  • Supported strategic social media initiatives, planning and implementing campaigns with digital media agencies.
  • Analyzed online tour operator performance, identifying areas for improvements and monitoring the implementation and deliverables.
  • Supported the team on the EDM development process with coordination and improving the final revenue outcome.
  • Coordinated weekly, monthly, and ad-hoc digital marketing reports for the management.
  • Worked closely with the digital marketing manager in formulating and executing multifaceted digital marketing campaigns from start to finish.
  • Assisted management with the digital marketing budgets and reporting.
  • Took an active role in the digital marketing team including regular liaison with all team members regarding current and future digital marketing initiatives.