Bold&amp;Resolute is an entertainment company to create engaging educational content for those ready to enter a practice of self-awareness and conscious choice.&nbsp;<ul><li>Managed the production of digital campaigns, including podcasts, online courses, a web series, and a feature length documentary.</li><li>Maintained the social media presence across all digital channels.</li><li>Measured and reported on the performance of all digital marketing campaigns.</li></ul>

Digital Marketing Manager

<ul><li>Helped businesses build their online presence and digital marketing strategies.</li><li>Worked across a range of industries, including tourism and travel, sports and gaming, events, music and entertainment, not-for-profit, government and private sectors.</li><li>Provided services including digital strategy, email marketing, SEO, SEM, PPC, social media marketing and management, content marketing, content strategy, graphic design, and copywriting.</li></ul>

Digital Marketing Consultant

RSL Queensland supports the Australian veteran community with a range of services, including medical, employment, and well-being services.<ul><li>Created and implemented the organization's overall digital strategy.&nbsp;</li><li>Promoted the organization's online presence through social media sites.</li></ul>

Digital Officer

Oztix is an independent ticketing company in Australia, providing full service ticketing solutions across a national distribution network for a diverse range of events, from festivals to the arts, corporate to family, sports and travel.&nbsp;<ul><li>Implemented and refined B2C digital strategy.</li><li>Fostered online engagement with customers through effective management of digital marketing channels, including email marketing, social media, and customer-facing websites.</li><li>Developed, implemented, managed, and reported on digital marketing campaigns.</li><li>Created content for digital campaigns.</li><li>Communicated with clients and provided understanding of their digital marketing requirements.</li><li>Ran Facebook Business and Adverts manager, including creation and management of social media campaigns.</li></ul>

Digital Marketing Specialist

ASM Global is a venue and event management company based in LA, specializing in managing stadiums, convention centers, theaters, and unique venues.<ul><li>Assessed public facing websites and private facing business systems through the analysis of data to provide advice on suggested enhancements.</li><li>Assisted with digital strategy documents and advice on industry best practice for solutions within the digital space.</li><li>Managed the design of UX and graphical interfaces for presentation and discussion with project stakeholders.</li><li>Developed functional specifications documentation for major technical and digital projects.</li><li>Worked with stakeholders to understand business strategy and project requirements.</li><li>Undertook work with vendors to project manage tasks through to completion.</li><li>Administrated within CMS systems such as Sitecore, SharePoint, and campaign delivery platforms related to email and social media.</li><li>Experienced with leading digital technologies including AdWords, EDM, Display, Web, Intranet, Extranet, and social media.</li><li>Used HTML and CSS code bases.</li></ul>

Digital Strategist

<ul><li>Played a key role in digital projects, managing and coordinating the deliverables with the agencies and the project team.</li><li>Analyzed digital business requirements as well as formulated, planned, and implemented solutions.</li><li>Analyzed SEO, SEM results and proposed alignments to achieve desired results.</li><li>Supported strategic social media initiatives, planning and implementing campaigns with digital media agencies.</li><li>Analyzed online tour operator performance, identifying areas for improvements and monitoring the implementation and deliverables.</li><li>Supported the team on the EDM development process with coordination and improving the final revenue outcome.</li><li>Coordinated weekly, monthly, and ad-hoc digital marketing reports for the management.</li><li>Worked closely with the digital marketing manager in formulating and executing multifaceted digital marketing campaigns from start to finish.</li><li>Assisted management with the digital marketing budgets and reporting.</li><li>Took an active role in the digital marketing team including regular liaison with all team members regarding current and future digital marketing initiatives.</li></ul>

Developed a B2B marketing campaign focused on C-suite executives in Hong Kong, Europe, and North America. Created a number of testimonials from Brisbane industry leaders.

Australia's New World City - Choose Brisbane

Lee Paton

Helped manage images, photography, and content for the Brisbane Global Cafe website. Also managed the coverage of the event via a live webstream and assisting with delivering additional reach via social media.

Global Cafe - Choose Brisbane

English (British)

Lee Paton is a digital marketing expert with over 15 years' experience helping businesses build their online presence and digital marketing strategies. His digital experience spans across a range of industries, including tourism and travel, sports and gaming, events, music and entertainment, not-for-profit, government and private sectors. Having worked for a digital agency, he has managed campaigns like Tourism Queensland, Flight Centre, Escape Travel, Student Flights, Travel Associates, Harvey Norman, Credit Union Australia, and Mater Lotteries & Wine Selectors. At Brisbane Marketing, he worked on events such as the 2014 G20 Leaders’ Summit and Brisbane Global Cafe.

Lee Paton

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Australia's New World City - Choose Brisbane

Global Cafe - Choose Brisbane

Australia's New World City - Choose Brisbane

Global Cafe - Choose Brisbane