<ul><li>Designed in collaboration with industry experts, and accredited by UK-based Teesside University, Hyper Island’s Master’s Degree programs are redefining business education by bringing learning and doing together in powerful new&nbsp;ways.</li></ul>

<ul><li>An&nbsp;interdisciplinary communication degree covering key aspects of advertising and public relations, broader communication theories and issues, professional communication skills.</li><li>Received High Distinctions in Theories of Communication and Persuasion, Approaches to Communication Research, Communication Law and Regulation, Reading Media Texts, Public relations in Global Practice, News Studies, Asian Media and Global Communication and Contemporary Popular Culture.</li></ul>

Axinan, now Igloo, is Southeast Asia’s first licensed full-stack insurance technology firm based in Singapore.<ul><li>Worked closely with the product team to find product-market fit, do product optimization and developed go-to-market strategy. </li><li>Oversaw brand marketing, marketing communications, corporate communications, and coordinate efforts for these different functions across four markets (SG, ID, TH, PH).</li><li>Supported the commercial team who drives Axinan’s sales function through generating top- and mid-funnel leads and ensuring that value proposition and product benefits are well represented in their sales materials. Employed B2B channels most frequented by key stakeholders including email, events (podcast, webinars), PR and SEO to generate leads.</li><li>Launched Igloo D2C app on the Appstore and Playstore, registering 1 million downloads. Launched Igloo B2B2C transit insurance on Bukalapak, Lazada, Shopee, and RedDoorz, with new pilot launches in the works for Shopify, KrungSri bank, and Krung Thai bank. Resulted in USD 11.3M worth of shipments covered; 908,925 policies sold; USD 106,000 in premiums collected.</li></ul>

Head of Marketing

GOODSTUPH is an award-winning digital agency based in Singapore.<ul><li>Worked as part of the pioneering team who helped the agency to establish itself as one of the most disruptive and sought-after marketing agencies in Singapore.</li><li>Developed marketing campaigns for a wide range of global B2C brands, including Bosch Home Appliances, Jaguar Land Rover, William Grant &amp; Sons, Danone Nutricia, and Monde Nissin that earned industry recognition such as three Creative Circle awards, eight Marketing Excellence Awards, seven MARKies, five Marketing Events Awards, and two Loyalty and Engagement Awards.﻿</li></ul>

Associate Director

The Media Shop is an award-winning independent media agency focused on Asia and founded on genuine planning and buying experience across the full spectrum of communication channels.<ul><li>Provided market research, customer purchase journey management, full-funnel testing and optimization across ATL (print and outdoor media) and BTL platforms (digital and social media).</li><li>Pitched and won two government accounts valued in six-figure range.</li><li>Clients: CA Technologies, Bosch Home Appliances, Ngee Ann Polytechnic, and Lee Kuan Yew School of Public Policy.</li></ul>

Media Associate

Conceptualized and executed a brand activation and lead generation campaign for Bosch Home Appliances.

Bosch -  Insta-Kitchen Promo Video

Lee Weiling

Planned, developed, and managed a brand activation campaign for Quorn.

Quorn "You Won't Know the Difference"

Handled William Grant & Sons: Grant's SEA relaunch. Created a regional activation targetted at young working professionals from Singapore, Malaysia, Australia, and Indonesia who are just entering the world of fine spirits.

Grant's Whisky It's the Ship

Managed the UOB Krisflyer Debit Card launch. Fans were asked to help to co-build the World's Longest Bucketlist with their friends, thus creating a digital chainlink of comments and amplifying WoM. Results: 1000 sign-ups in three days, online signups 17x higher than average, 315% higher than average card spend, deposit balance 23% higher than average.

Tokyo Adventure

Developed a brand acquisition campaign for Bosch Home Appliances to deliver the message that, just like culinary heritage, appliances are invented for life.

#BoschLostRecipes: Bosch Gourmand's Table Revealed

Created a brand activation campaign for Bosch Home Appliances.

Bosch - Have You Eaten?

Case study videos of award-winning marketing campaigns done by Lee Weiling.

Award-winning Marketing Campaigns

A collection of work done by Lei Weiling compiled in a booklet for a marketing award submission.

Digital Content Portfolio

English (British)

Lee Weiling is an integrated marketing and communications professional with nine years of experience managing branding, marketing, and PR for a wide spectrum of global brands within APAC. She works as a head of marketing for a  licensed insurance technology firm. Her expertise lies in growth marketing, brand building, content marketing, campaign planning, social media management, and influencer engagement. At an award-winning digital agency in Singapore, Lee developed marketing campaigns for clients such as BOSCH Home Appliances, Jaguar Land Rover, William Grant & Sons, Danone Nutricia, and Monde Nissin.

Lee Weiling

Employment Highlights

Education Highlights

Portfolio

Bosch - Insta-Kitchen Promo Video

Quorn "You Won't Know the Difference"

Grant's Whisky It's the Ship

Tokyo Adventure

#BoschLostRecipes: Bosch Gourmand's Table Revealed

Bosch - Have You Eaten?

Bosch - Insta-Kitchen Promo Video

Quorn "You Won't Know the Difference"

Grant's Whisky It's the Ship

Tokyo Adventure

#BoschLostRecipes: Bosch Gourmand's Table Revealed

Bosch - Have You Eaten?