Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

Work With Talents
Lee Weiling

Lee Weiling

Growth Marketer

Past clients include Jaguar Land Rover, William Grant & Sons, UOB, & NTUC.

Lee Weiling is an integrated marketing and communications professional with nine years of experience managing branding, marketing, and PR for a wide spectrum of global brands within APAC. She works as a head of marketing for a licensed insurance technology firm. Her expertise lies in growth marketing, brand building, content marketing, campaign planning, social media management, and influencer engagement. At an award-winning digital agency in Singapore, Lee developed marketing campaigns for clients such as BOSCH Home Appliances, Jaguar Land Rover, William Grant & Sons, Danone Nutricia, and Monde Nissin.

Growth Marketing
Growth Management
Integrated Marketing Strategy
Branding
Public Relations
Marketing Communications
Campaign Planning
Campaign Management
Digital Marketing
Event Management
Content Marketing
SEM
Social Media Marketing
Social Media Management
Influencer Engagement
Creative Strategy
Copywriting
Project Management
Lee Weiling

Lee Weiling

Past clients include Jaguar Land Rover, William Grant & Sons, UOB, & NTUC.

Growth Marketer

Lee is Available for Projects

Work with Lee

Employment Highlights

Head of Marketing

Axinan (now Igloo)

July 2019 - Present (1 year 8 months)

Associate Director

GOODSTUPH

September 2014 - June 2019 (4 years 9 months)

Media Associate

The Media Shop

November 2012 - September 2014 (1 year 10 months)

Education Highlights

MA

Hyper Island / Teesside University

August 2018 - March 2020 (1 year 7 months)

Bachelor of Mass Communication

Royal Melbourne Institute of Technology

January 2010 - December 2012 (2 years 11 months)

Resume

Head of Marketing

Axinan (now Igloo)

July 2019 - Present (1 year 8 months)

Axinan, now Igloo, is Southeast Asia’s first licensed full-stack insurance technology firm based in Singapore.

  • Worked closely with the product team to find product-market fit, do product optimization and developed go-to-market strategy.
  • Oversaw brand marketing, marketing communications, corporate communications, and coordinate efforts for these different functions across four markets (SG, ID, TH, PH).
  • Supported the commercial team who drives Axinan’s sales function through generating top- and mid-funnel leads and ensuring that value proposition and product benefits are well represented in their sales materials. Employed B2B channels most frequented by key stakeholders including email, events (podcast, webinars), PR and SEO to generate leads.
  • Launched Igloo D2C app on the Appstore and Playstore, registering 1 million downloads. Launched Igloo B2B2C transit insurance on Bukalapak, Lazada, Shopee, and RedDoorz, with new pilot launches in the works for Shopify, KrungSri bank, and Krung Thai bank. Resulted in USD 11.3M worth of shipments covered; 908,925 policies sold; USD 106,000 in premiums collected.

Associate Director

GOODSTUPH

September 2014 - June 2019 (4 years 9 months)

GOODSTUPH is an award-winning digital agency based in Singapore.

  • Worked as part of the pioneering team who helped the agency to establish itself as one of the most disruptive and sought-after marketing agencies in Singapore.
  • Developed marketing campaigns for a wide range of global B2C brands, including Bosch Home Appliances, Jaguar Land Rover, William Grant & Sons, Danone Nutricia, and Monde Nissin that earned industry recognition such as three Creative Circle awards, eight Marketing Excellence Awards, seven MARKies, five Marketing Events Awards, and two Loyalty and Engagement Awards.

Media Associate

The Media Shop

November 2012 - September 2014 (1 year 10 months)

The Media Shop is an award-winning independent media agency focused on Asia and founded on genuine planning and buying experience across the full spectrum of communication channels.

  • Provided market research, customer purchase journey management, full-funnel testing and optimization across ATL (print and outdoor media) and BTL platforms (digital and social media).
  • Pitched and won two government accounts valued in six-figure range.
  • Clients: CA Technologies, Bosch Home Appliances, Ngee Ann Polytechnic, and Lee Kuan Yew School of Public Policy.

Education

MA, Digital Management

Hyper Island / Teesside University

August 2018 - March 2020 (1 year 7 months)

  • Designed in collaboration with industry experts, and accredited by UK-based Teesside University, Hyper Island’s Master’s Degree programs are redefining business education by bringing learning and doing together in powerful new ways.

Bachelor of Mass Communication, Asian Media

Royal Melbourne Institute of Technology

January 2010 - December 2012 (2 years 11 months)

  • An interdisciplinary communication degree covering key aspects of advertising and public relations, broader communication theories and issues, professional communication skills.
  • Received High Distinctions in Theories of Communication and Persuasion, Approaches to Communication Research, Communication Law and Regulation, Reading Media Texts, Public relations in Global Practice, News Studies, Asian Media and Global Communication and Contemporary Popular Culture.