Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Lin Foo
Past clients include HubSpot, Shopify, Aspire & PayPal.
Lin Foo is a B2B copywriter with experience in e-commerce, SEO, and content strategy. She has worked with e-commerce businesses, startups, listed companies, and content marketing agencies to create different types of marketing copy such as websites, landing pages, social media copy, sales decks, EDMs, long-form articles, case studies, and white papers. Her past clients include HubSpot, Shopify, AXA Insurance, United Overseas Bank, Standard Chartered, Chubb Global Insurance, Tech in Asia, Expedia, St. Regis Singapore, Starwood Hotels, and TradeGecko. Her crafted content pieces have been published in The Singapore Marketer, Marie France Asia, PRWeb, and Forbes.
Lin is Available for Projects
Work with LinEmployment Highlights
B2B Copywriter & Content Strategist
Independent
November 2014 - Present (7 years 10 months)
Project Coordinator
Villa Finder
March 2014 - November 2014 (9 months)
Business Development & Marketing Executive
HoF
July 2013 - December 2013 (6 months)
Education Highlights
Bachelor, Business Management
RMIT University
January 2010 - December 2012 (3 years)
Portfolio
DOCOMO Digital
Indonesia Payments Guide: The Leading Payment Gateways for Businesses | DOCOMO Digital
aspireapp.com
A Guide For Singapore E-commerce Online Sellers
The Straits Times
E-commerce Challenges Faced by Retailers During the Holiday Season and How to Overcome Them
Aspire Blog
The SME Owner's Guide to a Business Line of Credit
aspireapp.com
E-commerce Financing: Why Every E-commerce Business Needs a Line of Credit
weaspire.sg
Restaurant Loan
DOCOMO Digital
Indonesia Payments Guide: The Leading Payment Gateways for Businesses | DOCOMO Digital
aspireapp.com
A Guide For Singapore E-commerce Online Sellers
The Straits Times
E-commerce Challenges Faced by Retailers During the Holiday Season and How to Overcome Them
Aspire Blog
The SME Owner's Guide to a Business Line of Credit
aspireapp.com
E-commerce Financing: Why Every E-commerce Business Needs a Line of Credit
weaspire.sg
Restaurant Loan
Resume
B2B Copywriter & Content Strategist
Independent
November 2014 - Present (7 years 10 months)
- Worked with e-commerce businesses, startups, listed companies, and content marketing agencies on their content writing, content strategy, and community building needs.
- Created different types of marketing copy such as websites, landing pages, social media copy, sales decks, EDMs, long-form articles, case studies, and white papers.
- Conceptualized content strategy for content hubs/campaigns.
- Coordinated content workflows with content and design teams.
- Clients: HubSpot, Shopify, AXA Insurance, United Overseas Bank, Chubb Global Insurance, Tech in Asia, Aspire Capital, Content.co, Happy Marketer, Growth Supply, Expedia, St. Regis Singapore, Starwood Hotels, Villa Finder, TradeGecko, and Appster, among others.
Project Coordinator
Villa Finder
March 2014 - November 2014 (9 months)
Villa Finder is the leading Villa distribution network in Asia with offices in Singapore and Bali.
- Developed Wedding-Bali.com, a destination wedding project from ground up.
- Supervised multiple aspects of the project including content creation and strategy, business development, marketing and sales.
Business Development & Marketing Executive
HoF
July 2013 - December 2013 (6 months)
HoF is a food and beverage lounge in Shanghai, China focusing on artisanal, hand-crafted chocolates, premium desserts and premium cocktails at affordable prices.
- Was in charge of content marketing, social media marketing, web copies and preparation of marketing collateral.
- Led the operations, guest services and business development teams.
Education
Bachelor, Business Management
RMIT University
January 2010 - December 2012 (3 years)