<ul><li>Worked with e-commerce businesses, startups, listed companies, and content marketing agencies on their content writing, content strategy, and community building needs.</li><li>Created different types of marketing copy such as websites, landing pages, social media copy, sales decks, EDMs, long-form articles, case studies, and white papers.&nbsp;</li><li>Conceptualized content strategy for content hubs/campaigns.</li><li>Coordinated content workflows with content and design teams.</li><li>Clients: HubSpot, Shopify, AXA Insurance, United Overseas Bank, Chubb Global Insurance, Tech in Asia, Aspire Capital, Content.co, Happy Marketer, Growth Supply, Expedia, St. Regis Singapore, Starwood Hotels, Villa Finder, TradeGecko, and Appster, among others.</li></ul>

B2B Copywriter & Content Strategist

Villa Finder is the leading Villa distribution network in Asia with offices in Singapore and Bali.<ul><li>Developed Wedding-Bali.com, a destination wedding project from ground up.</li><li>Supervised multiple aspects of the project including content creation and strategy, business development, marketing and sales.</li></ul>

Project Coordinator

HoF is a food and beverage lounge in Shanghai, China focusing on artisanal, hand-crafted chocolates, premium desserts and premium cocktails at affordable prices.<ul><li>Was in charge of content marketing, social media marketing, web copies and preparation of marketing collateral.</li><li>Led the operations, guest services and business development teams. </li></ul>

Business Development & Marketing Executive

Wrote an in-depth guide covering the payments landscape and payment gateway providers in Indonesia

Indonesia Payments Guide: The Leading Payment Gateways for Businesses | DOCOMO Digital

Lin Foo

Wrote a piece on Singapore's e-commerce landscape, with tips on how local SMEs can better compete against Chinese e-retailers.

A Guide For Singapore E-commerce Online Sellers

Branded content piece promoting PayPal's 2021 Digitize & Thrive Report to e-commerce merchants and retailers. Published on The Straits Times.

E-commerce Challenges Faced by Retailers During the Holiday Season and How to Overcome Them

Crafted a comprehensive guide to a business line of credit for SME owners.

The SME Owner's Guide to a Business Line of Credit

Discussed how a line of credit works, its benefits to e-sellers, common ways in using a credit line, and guide to finding the right line of credit for business.

E-commerce Financing: Why Every E-commerce Business Needs a Line of Credit

Created an article for Aspire discussing common restaurants funding needs, types of restaurant loans, tips in preparing for a restaurant loan application, and where to get business loans for restaurants.

Restaurant Loan

Wrote a piece on small business financing with a focus on cash flow management, its importance, and five key strategies for better cash flow management. Written for Aspire Capital.

The SME Business Owners Guide to Cash Flow Management

Branded content article written for PayPal to promote their 2021 Borderless Commerce Report. The target audience for this write-up are e-commerce businesses and SMEs.

How SMEs Can Capitalise on the E-commerce Surge During the Upcoming Holiday Season

A branded content piece for PayPal promoting the launch of their 2021 Digitize & Thrive Report. The target audience for this piece are e-commerce businesses and SMEs.

E-commerce Guide to Help Merchants Maximise Sales During Upcoming Holiday Season

Wrote an article for digital payments company DOCOMO Digital. The guide offers a comprehensive overview into the UK's e-commerce landscape.

Understanding the UK E-commerce Landscape and How to Get Ahead | DOCOMO Digital

Branded content article written for PayPal to promote their 2021 Borderless Commerce Report. The target audience for this piece are e-commerce businesses and SMEs.

A Guide to Cross-border Sales: Tips for Success, Key Statistics and Consumer Insights

Crafted content on small business financing discussing the uses and types of working capital loans. Written for Aspire Capital.

The SME Business Owner's Guide to Working Capital Loans

Wrote a comprehensive two-part guide on influencer marketing for subscription businesses.

Influencer Marketing 101: A Guide for Subscription Businesses (Part 1)

Press release written for fintech company Thunes to announce a partnership with DRC financial institution Rawbank. This was an important announcement to make, as Rawbank is the first financial institution in the DRC to enable outbound transactions through cross-border mobile money transfer (2020).

Rawbank Press Release

Wrote an interview article for Philips and interviewed Julian Cho, General Manager of Sleep and Respiratory Care, Philips Korea.

Fostering a Culture That Thrives

Created an article for Aspire, tackling the common uses and general requirements for inventory financing, and tips in preparing for an inventory financing application.

Inventory Financing

Influencer Marketing for Subscriptions: Best Practices and Improving ROI (Part 2)

Wrote a piece for Aspire, a company that operates in the fintech/alternative sector, discussing the common funding needs of engineering companies, types of engineering loans, tips in preparing for an engineering loan application, and where to get a loan for engineering companies.

Engineering Loan

Whitepaper written for fintech company Thunes. The whitepaper provides insights into financial inclusion in Africa and its evolving payments landscape. Interviews were conducted with the Alliance for Financial Inclusion (AFI) in the process of writing the whitepaper.

Understanding Financial Inclusion and the Evolving Payments Landscape in Africa

Shared an overview of the factoring process, general requirements, and tips in preparing for a factoring application. Written for Aspire Capital.

Factoring

English (British)

Lin Foo is a B2B copywriter with experience in e-commerce, SEO, and content strategy. She has worked with e-commerce businesses, startups, listed companies, and content marketing agencies to create different types of marketing copy such as websites, landing pages, social media copy, sales decks, EDMs, long-form articles, case studies, and white papers. Her past clients include HubSpot, Shopify, AXA Insurance, United Overseas Bank, Standard Chartered, Chubb Global Insurance, Tech in Asia, Expedia, St. Regis Singapore, Starwood Hotels, and TradeGecko. Her crafted content pieces have been published in The Singapore Marketer, Marie France Asia, PRWeb, and Forbes.

Lin Foo

Employment Highlights

Education Highlights

Portfolio

Indonesia Payments Guide: The Leading Payment Gateways for Businesses | DOCOMO Digital

A Guide For Singapore E-commerce Online Sellers

E-commerce Challenges Faced by Retailers During the Holiday Season and How to Overcome Them

The SME Owner's Guide to a Business Line of Credit

E-commerce Financing: Why Every E-commerce Business Needs a Line of Credit

Restaurant Loan

Indonesia Payments Guide: The Leading Payment Gateways for Businesses | DOCOMO Digital

A Guide For Singapore E-commerce Online Sellers

E-commerce Challenges Faced by Retailers During the Holiday Season and How to Overcome Them

The SME Owner's Guide to a Business Line of Credit

E-commerce Financing: Why Every E-commerce Business Needs a Line of Credit

Restaurant Loan