Springboard is an online school for learning skills in fields like data science, UX design, digital marketing, and business analytics.&nbsp;<ul><li>Mentored and prepared students for the real-world of product design. </li><li>Mixed business insights and limitations with course academic theory to help guide better practical UX approaches.</li></ul>

UX & Product Design Mentor

AlphaWallet connects businesses and consumers with the new digital economic infrastructure through tokenization.&nbsp;<ul><li>Worked to help define product strategy, market fit-research, and user advocacy.</li><li>Improved the UI/UX of AlphaWallet app, a crypto wallet and showcase for TokenScript, a development framework for full token interactivity and inter-operability.</li></ul>

UX Consultant

SpiderAF is an ad fraud prevention and analytics software that helps businesses and performance agencies take better decisions and increase media-spend ROI.<ul><li>Worked on app and web advertisers (https://www.spideraf.com/advertisers) as well as for networks and DSPs (https://www.spideraf.com/networks).</li><li>Conducted UX research and developed UI/UX strategies.</li></ul>

Lead UX & Product Designer

Yarn Factory is a social media agency that specializes in Facebook, Instagram, influencer marketing, YouTube, and Google.<ul><li>Provided UX consulting for e-commerce and app clients. </li><li>Audited sales funnels and mobile app KPIs, using available analytics (Google, Facebook Analytics) to determine issues and provide actionable lists for improving conversions.</li></ul>

Senior Designer

Mozio is an app that lets users search, compare, and book their ground transportation anywhere in the world. <ul><li>Contributed to the design and development of its product ecosystem (web and mobile), collaborating with stakeholders, designers, and developers.</li><li>Redesigned search and book experience, helping increase conversions by approximately 90% over three months.</li><li>Designed the user experience of the iOS and Android mobile apps (use cases, user flows, wireframes, prototypes, and mockups).</li><li>Oversaw design-to-code implementation with over 20 developers, through agile methods.</li><li>Designed multiple internal tools and dashboards.</li><li>Conducted rapid prototyping with Proto.io and InVision.</li><li>Created interaction design with Keynote and After Effects.</li></ul>

UX & Product Designer

Helped define product strategy, market fit-research, and user advocacy for a production-ready and easy-to-customize white-label wallet for businesses.

AlphaWallet

Lucas Toledo

Contributed to the design and development of Mozio's digital products, including iOS and Android app.

Mozio App - UX/UI , Wireframes, and Prototypes

Reviewed the UX and redesigned the UI to boost usability and user confidence for an enterprise SaaS dashboard for B2B users/advertisers to analyze digital campaign fraud.

SpiderAF SaaS Dashboard - UI/UX

Designed a new website for an Amsterdam agency that would bring them to modernity.

THEY Have a Website - Prototype, Wireframes, & UX

Managed the overall creation of apps at AppGrooves.

AppGrooves

English (British)

Lucas Toledo is a UI/UX designer with experience designing websites, mobile apps, and social media apps for companies across a range of industries, from e-commerce, SaaS, fintech, IT, fashion, F&B, and advertising. His clients include Vodafone, Luxottica (Rayban and Arnette), Sensodyne GSK, Amsterdam Schiphol, Corona India, MLDS Cancer Foundation, Aegon, Natuurmonumenten (National Parks), SZW (Government of the Netherlands), Famous Grouse, EDP, Teleperformance, and Belém Art Fest, among others. He is proficient with Adobe Photoshop, Illustrator, After Effects, Final Cut Pro, Axure, Sketch, Zeplin, and more.

Lucas Toledo

Employment Highlights

Education Highlights

Portfolio

AlphaWallet

Mozio App - UX/UI , Wireframes, and Prototypes

SpiderAF SaaS Dashboard - UI/UX

THEY Have a Website - Prototype, Wireframes, & UX

AppGrooves

AlphaWallet

Mozio App - UX/UI , Wireframes, and Prototypes

SpiderAF SaaS Dashboard - UI/UX

THEY Have a Website - Prototype, Wireframes, & UX

AppGrooves