Luke Smith
Performance Marketing Expert

Luke Smith

Past clients include McDonald's, Bobbi Brown, and Bacardi.

About

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Employment

5 roles
May 2018 - Present 8 years
Paid Media Consultant
Simple Converting

Simply Converting is a media agency specializing in direct response and customer acquisition for online entrepreneurs and small businesses.

  • Helped online entrepreneurs get more leads, sales, time, and freedom by setting up custom, marketing funnels that are proven to convert.
  • Provided Google AdWords services.
Apr 2018 - Nov 2018 7 months
Paid Media Manager
Phorge

Phorge is a specialized Australian dental marketing agency.

  • Managed and implemented successful paid search campaigns, demonstrated revenue goals, efficiency, and volume.
  • Audited search and display efforts of potential clients and provide insight as to how ROI can be increased.
  • Managed creative campaigns to improve ad performance and quality CTRs.
  • Crafted landing pages and lead-gen forms for content to distribute through relevant paid programs.
Apr 2017 - Apr 2018 1 year
Digital Trader
Omnicom Media Group Programmatic

Omnicom Media Group Programmatic maintains Omnicom Media Group’s programmatic capabilities, expertise, and culture across all markets and client engagements.

  • Developed programmatic media buying for display, video, mobile, social, and emerging channels. 
  • Conducted audience segmentation.
  • Developed on-demand audience and media analytics, including custom insights.
  • Provided programmatic strategy consulting.
Oct 2015 - Nov 2016 1 year 1 month
SEM Executive
Resolution Media Australia

Resolution Media Australia is a performance digital marketing agency.

  • Worked with SEM executives and SEM managers to provide execution and reporting on PPC campaigns.
  • Maintained strong client, partner, and internal agency relationships across specified accounts.
  • Built solid relationships with the clients.
  • Created PPC, display, and video accounts for upcoming campaigns.
  • Pulled data for weekly, monthly, and end of campaign reports, to create insights for the clients.
  • Conducted extensive keyword research for SEM builds.
  • Optimized and looked for innovative ways to improve the performance of accounts, including exact match negatives and the implementation of scripts.
  • Prepared budget forecasts and monitored account spend.
  • Responded to any ad-hoc requests from the client.
  • Tracked campaign achievements and results and ensured clients had been notified and updated on time.
  • Delivered sound search strategies that align with the client's goals and objectives.
Jan 2015 - May 2015 4 months
Lending Support Officer
Qantas Credit Union

Qantas Credit Union is one of Australia’s largest credit unions with over 95,000 members.

  • Managed following up of insurance due report.
  • Assigned new deals and variations to the appropriate loans officer or personal banker.
  • Managed emails coming into lending operations and ensured they are actioned or assigned as required.
  • Responded to customers within specific time frames.
  • Administered and approved loan redraw requests against loan facilities.
  • Filed/scanned all lending-related documents in an efficient, timely manner.
  • Provided accurate information to customers regarding products and services.
  • Arranged the closure of accounts.
  • Ensured Green ID processes are followed accurately and ensured full compliance with ID requirements. 

Education

Jan 2011 - Dec 2014 3 years 11 months
Bachelor of Business, Finance and Management, Credit Average
University of Technology Sydney

Portfolio

6 items