Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

Work With Talents
Luke Smith

Luke Smith

Marketing Specialist

Past clients include McDonald's, Bobbi Brown, and Bacardi.

Luke Smith is a paid media consultant specializing in performance marketing such as SEM, paid social, video, and display. He has worked at a media agency in Sydney, Australia for over three years, running Facebook, AdWords, YouTube, Snapchat, and Twitter activity for large multi-national companies. With his expertise in lead generation, he has helped online coaches and entrepreneurs build their business online using targeted Facebook Ad strategies alongside a solid marketing funnel and provided services to large corporations including Estée Lauder, Clinique, McDonald's, Bobbi Brown, and Bacardi.

Digital Marketing
SEM
Performance Marketing
Paid Media Consultant
Luke Smith

Luke Smith

Past clients include McDonald's, Bobbi Brown, and Bacardi.

Marketing Specialist

Luke is Available for Projects

Work with Luke

Employment Highlights

Paid Media Consultant

Simple Converting

May 2018 - Present (2 years 11 months)

Paid Media Manager

Phorge

April 2018 - November 2018 (7 months)

Digital Trader

Omnicom Media Group Programmatic

April 2017 - April 2018 (1 year)

SEM Executive

Resolution Media Australia

October 2015 - November 2016 (1 year 1 month)

1 More Entries

Education Highlights

Bachelor of Business

University of Technology Sydney

January 2011 - December 2014 (3 years 11 months)

Resume

Paid Media Consultant

Simple Converting

May 2018 - Present (2 years 11 months)

Simply Converting is a media agency specializing in direct response and customer acquisition for online entrepreneurs and small businesses.

  • Helped online entrepreneurs get more leads, sales, time, and freedom by setting up custom, marketing funnels that are proven to convert.
  • Provided Google AdWords services.

Paid Media Manager

Phorge

April 2018 - November 2018 (7 months)

Phorge is a specialized Australian dental marketing agency.

  • Managed and implemented successful paid search campaigns, demonstrated revenue goals, efficiency, and volume.
  • Audited search and display efforts of potential clients and provide insight as to how ROI can be increased.
  • Managed creative campaigns to improve ad performance and quality CTRs.
  • Crafted landing pages and lead-gen forms for content to distribute through relevant paid programs.

Digital Trader

Omnicom Media Group Programmatic

April 2017 - April 2018 (1 year)

Omnicom Media Group Programmatic maintains Omnicom Media Group’s programmatic capabilities, expertise, and culture across all markets and client engagements.

  • Developed programmatic media buying for display, video, mobile, social, and emerging channels. 
  • Conducted audience segmentation.
  • Developed on-demand audience and media analytics, including custom insights.
  • Provided programmatic strategy consulting.

SEM Executive

Resolution Media Australia

October 2015 - November 2016 (1 year 1 month)

Resolution Media Australia is a performance digital marketing agency.

  • Worked with SEM executives and SEM managers to provide execution and reporting on PPC campaigns.
  • Maintained strong client, partner, and internal agency relationships across specified accounts.
  • Built solid relationships with the clients.
  • Created PPC, display, and video accounts for upcoming campaigns.
  • Pulled data for weekly, monthly, and end of campaign reports, to create insights for the clients.
  • Conducted extensive keyword research for SEM builds.
  • Optimized and looked for innovative ways to improve the performance of accounts, including exact match negatives and the implementation of scripts.
  • Prepared budget forecasts and monitored account spend.
  • Responded to any ad-hoc requests from the client.
  • Tracked campaign achievements and results and ensured clients had been notified and updated on time.
  • Delivered sound search strategies that align with the client's goals and objectives.

Lending Support Officer

Qantas Credit Union

January 2015 - May 2015 (4 months)

Qantas Credit Union is one of Australia’s largest credit unions with over 95,000 members.

  • Managed following up of insurance due report.
  • Assigned new deals and variations to the appropriate loans officer or personal banker.
  • Managed emails coming into lending operations and ensured they are actioned or assigned as required.
  • Responded to customers within specific time frames.
  • Administered and approved loan redraw requests against loan facilities.
  • Filed/scanned all lending-related documents in an efficient, timely manner.
  • Provided accurate information to customers regarding products and services.
  • Arranged the closure of accounts.
  • Ensured Green ID processes are followed accurately and ensured full compliance with ID requirements. 

Education

Bachelor of Business, Finance and Management, Credit Average

University of Technology Sydney

January 2011 - December 2014 (3 years 11 months)

Achieved Distinctions in the following University subjects: 

  • Integrating Business Perspectives
  • Economics for Business
  • Accounting for Business Decisions A
  • Business Statistics
  • Fundamentals of Business Finance
  • Marketing Foundations
  • Accounting for Business Decisions B
  • Economics for Business 2
  • Corporate Financial Analysis (Capstone)
  • Commercial Bank Management
  • Business Ethics and Sustainability