Lu Wee Tang

Entrepreneur Campfire provides practical guides for people who want to start and grow a business in South East Asia.

• Grew site from 0 to 32,000 monthly visitors in less than 18 months using content marketing and SEO focused strategies with more than 70% of traffic coming from search.
• Collaborated across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.

PunkJuice.com is an e-commerce website that curates the best Malaysian e-liquids.

• Built the entire SEO strategy from the ground up, including a content marketing and link-building strategy.
• Devised the best content marketing strategy based on restrictions SEM restrictions on tobacco-related products.
• Used a brand name and general keywords hybrid keyword approach in a cluster topic structure to achieve results.
• Managed their blog content and performed CMS administrator functions.

Fireconvert helps business owners grow their site traffic using proven SEO strategies with a focus on content marketing.

• Performed keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
• Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Monitored and evaluated search results and search performance across the major search channels in order to improve rankings.

The Queen's Mini Mall is a store with a honeycomb design concept in Malaysia.

• Worked with vendors to create an experience for customers who are primarily young females who want to make themselves feel special and pretty.
• Was responsible for the direct management of key marketing and communications objectives aimed at maximizing new business effectiveness.
• Conducted day-to-day and long-term operations.

TELITE is a private-label brand that sells travel gears and accessories.

• Developed its e-commerce site.
• Increased top 100 keywords from 0 to more than 50 after publishing 4 pieces of targeted content.
• Achieved targets using a hybrid of buyer intent and product keywords, with a focus on practical travel content.

Wehaya is a Bumiputera engineering company incorporated in 1990 to provide specialized product and services in the oil and gas industry.

• Reviewed quality specifications and technical design documents to provide timely and meaningful feedback.
• Created detailed, comprehensive and well-structured test plans and test cases.
• Conducted estimating, prioritizing, planning and coordinating quality testing activities.