Lu Wee Tang
SEO Strategist

Lu Wee Tang

B2B SEO and content marketing specialist.
Work with Lu Wee Work with a SEO Strategist

About

Lu Wee Tang has over four years of experience in content-driven SEO, ranking her own sites and her clients' in competitive niches. Her SEO strategies have helped businesses rank in competitive niches in markets in Malaysia, Singapore, U.S. and Australia. She is the founder of EntrepreneurCampfire.com, one of Malaysia's top business resource portals which receives over 30,000 monthly visitors. Interestingly, Lu Wee has increased top 100 keywords from 0 to 114 in less than 2 months after indexing new e-commerce site at PunkJuice.com.

Employment

6 roles
Sep 2018 - Present 7 years 8 months
SEO Strategist
Fireconvert

Fireconvert helps business owners grow their site traffic using proven SEO strategies with a focus on content marketing.

  • Performed keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
  • Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Monitored and evaluated search results and search performance across the major search channels in order to improve rankings.
Sep 2018 - Present 7 years 8 months
SEO Strategy Consultant
PunkJuice.com

PunkJuice.com is an e-commerce website that curates the best Malaysian e-liquids.

  • Built the entire SEO strategy from the ground up, including a content marketing and link-building strategy.
  • Devised the best content marketing strategy based on restrictions SEM restrictions on tobacco-related products.
  • Used a brand name and general keywords hybrid keyword approach in a cluster topic structure to achieve results.
  • Managed their blog content and performed CMS administrator functions.
Oct 2015 - Present 10 years 7 months
Marketing & Business Development Manager
the Queen's minimall

The Queen's Mini Mall is a store with a honeycomb design concept in Malaysia.

  • Worked with vendors to create an experience for customers who are primarily young females who want to make themselves feel special and pretty.
  • Was responsible for the direct management of key marketing and communications objectives aimed at maximizing new business effectiveness.
  • Conducted day-to-day and long-term operations.
Feb 2014 - Present 12 years 3 months
Content Marketer & Writer
Entrepreneur Campfire

Entrepreneur Campfire provides practical guides for people who want to start and grow a business in South East Asia.

  • Grew site from 0 to 32,000 monthly visitors in less than 18 months using content marketing and SEO focused strategies with more than 70% of traffic coming from search.
  • Collaborated across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost.
Nov 2018 - Feb 2019 3 months
SEO Content Marketer
TELITE

TELITE is a private-label brand that sells travel gears and accessories.

  • Developed its e-commerce site.
  • Increased top 100 keywords from 0 to more than 50 after publishing 4 pieces of targeted content.
  • Achieved targets using a hybrid of buyer intent and product keywords, with a focus on practical travel content.
Jun 2014 - Oct 2015 1 year 4 months
QA/QC & Training Team Lead
Wehaya Sdn. Bhd.

Wehaya is a Bumiputera engineering company incorporated in 1990 to provide specialized product and services in the oil and gas industry.

  • Reviewed quality specifications and technical design documents to provide timely and meaningful feedback.
  • Created detailed, comprehensive and well-structured test plans and test cases.
  • Conducted estimating, prioritizing, planning and coordinating quality testing activities.

Education

Jan 2008 - Nov 2011 3 years 10 months
Bachelor of Science in Chemical Engineering, Chemical Engineering
Curtin University of Technology

Portfolio

20 items