Mandy Hopp

• Specialized in brand identity, brand strategy, and print and digital designs. 
• Created designs for brand books, websites, landing pages, infographics,and other marketing collaterals.
• Used various tools such as Adobe Illustrator, InDesign, Photoshop, Salesforce, MeetEdgar, MailChimp, Benchmark, Google Analytics, Webmaster Tools, WordPress, Contentful, SpyFu, AdEspresso, and HTML/CSS.

LocalMed is a platform that patients can visit in order to find and book appointments with local dentists that accept their insurance. 

• Built a revenue-driving marketing strategy from the ground up as the first marketing hire.
• Grew revenue 250% year-over-year using a relationship-based marketing and brand strategy.
• Used research, surveys, and relationships to create messaging that gets the target market to convert, increasing lead conversions by 3x.
• Kept many initiatives and channels afloat, including the company blog, social media, email campaigns, influencers, SEO, PPC, direct mail, and partner/affiliate marketing.
• Grew social media following and leads from nothing to overall largest revenue-driver.
• Designed all company marketing materials, including landing pages, presentations, sales slicks, t-shirts, case studies, and social media images.

• Managed day-to-day maintenance and overall creative direction of all 13 district websites.
• Innovated and implemented changes as deemed necessary by analytics and user feedback.
• Researched and developed visual communication solutions for a variety of stakeholders within a school district of 8,900 students and 1,000 staff members.

• Taught information literacy to 20 classes per week.
• Managed office operations for a school of 480 students.
• Provided one-on-one support for student with special needs.

Minor in Photography