<ul><li>Specialized in brand identity, brand strategy, and print and digital designs.&nbsp;</li><li>Created designs for brand books, websites, landing pages, infographics,and other marketing collaterals.</li><li>Used various tools such as Adobe Illustrator, InDesign, Photoshop, Salesforce, MeetEdgar, MailChimp, Benchmark, Google Analytics, Webmaster Tools, WordPress, Contentful, SpyFu, AdEspresso, and HTML/CSS.</li></ul>

Graphic Designer & Brand Strategist

<p>LocalMed is a platform that patients can visit in order to find and book appointments with local dentists that accept their insurance.&nbsp;</p><ul><li>Built a revenue-driving marketing strategy from the ground up as the first marketing hire.</li><li>Grew revenue 250% year-over-year using a relationship-based marketing and brand strategy.</li><li>Used research, surveys, and relationships to create messaging that gets the target market to convert, increasing lead conversions by 3x.</li><li>Kept many initiatives and channels afloat, including the company blog, social media, email campaigns, influencers, SEO, PPC, direct mail, and partner/affiliate marketing.</li><li>Grew social media following and leads from nothing to overall largest revenue-driver.</li><li>Designed all company marketing materials, including landing pages, presentations, sales slicks, t-shirts, case studies, and social media images.</li></ul>

Marketing Manager & Designer

<ul><li>Managed day-to-day maintenance and overall creative direction of all 13 district websites.</li><li>Innovated and implemented changes as deemed necessary by analytics and user feedback.</li><li>Researched and developed visual communication solutions for a variety of stakeholders within a school district of 8,900 students and 1,000 staff members.</li></ul>

Print & Web Design Coordinator

<ul><li>Taught information literacy to 20 classes per week.</li><li>Managed office operations for a school of 480 students.</li><li>Provided one-on-one support for student with special needs.</li></ul>

Media Center Specialist & Administrative Assistant

Poster inviting the community to an open house to bid farewell to the outgoing, long-time principal at an elementary school.

Farewell

Mandy Hopp

Created a brochure for Input 220 Community Conversation.

A Community Conversation

Designed a booklet that promotes the Barrington 220 School District and each of the 12 schools within the district.

Barrington 220 Informational Booklet

Developed an event poster for annual Java & Jazz event.

Java & Jazz 2016

Created a poster for Barrington High School Fine Arts production of a "A Midsummer Night's Dream".

A Midsummer Night's Dream

Crafted a logo design for an elementary entrepreneurship initiative.

Fresh Inc.

Designed posters to locally promote a county-wide mental health initiative called "Text-a-Tip", which allows anyone to find anonymous, 24/7 help if they are struggling with drug or alcohol abuse, depression, difficult family situations, bullying, or any of the many challenges they face.

Text-a-Tip Poster

Created a logo design for STEM initiative at a school district.

Barrington 220 STEM Brand

Designed a poster for Barrington High School Fine Arts fall play, "Spoon River Anthology".

Spoon River Anthology

Developed branding and infographic to inform community stakeholders about a new master facilities plan process for a public school district.

Blueprint 220

Created a poster design for Barrington 2020 Senior Walks, 2017.

Senior Walk Poster

Crafted icons for a website to visually distinguish between different departments.

Business Icons

English (British)

Mandy Hopp is a graphic designer and marketing strategist specializing in brand identity, brand strategy, and print and digital designs. At LocalMed, she designed all company marketing materials such as landing pages, presentations, sales slicks, t-shirts, case studies, and social media images. As a marketing strategist, she has experience in developing initiatives, including blog creation, social media management, email campaigns, influencer marketing, SEO, PPC, direct mail, and partner/affiliate marketing. Mandy is also proficient in using tools like Adobe Illustrator, InDesign, Photoshop, Salesforce, MeetEdgar, MailChimp, Benchmark, Google Analytics, Webmaster Tools, WordPress, Contentful, SpyFu, AdEspresso, and HTML/CSS.

Mandy Hopp

Employment Highlights

Education Highlights

Portfolio

Farewell

A Community Conversation

Barrington 220 Informational Booklet

Java & Jazz 2016

A Midsummer Night's Dream

Fresh Inc.

Farewell

A Community Conversation

Barrington 220 Informational Booklet

Java & Jazz 2016

A Midsummer Night's Dream

Fresh Inc.