Mandy Hopp
Graphic Designer

Mandy Hopp

Specialized in brand identity, brand strategy, and print & digital designs.
Work with Mandy Work with a Graphic Designer

About

Mandy Hopp is a graphic designer and marketing strategist specializing in brand identity, brand strategy, and print and digital designs. At LocalMed, she designed all company marketing materials such as landing pages, presentations, sales slicks, t-shirts, case studies, and social media images. As a marketing strategist, she has experience in developing initiatives, including blog creation, social media management, email campaigns, influencer marketing, SEO, PPC, direct mail, and partner/affiliate marketing. Mandy is also proficient in using tools like Adobe Illustrator, InDesign, Photoshop, Salesforce, MeetEdgar, MailChimp, Benchmark, Google Analytics, Webmaster Tools, WordPress, Contentful, SpyFu, AdEspresso, and HTML/CSS.

Employment

4 roles
Feb 2020 - Present 6 years 2 months
Graphic Designer & Brand Strategist
Independent
  • Specialized in brand identity, brand strategy, and print and digital designs. 
  • Created designs for brand books, websites, landing pages, infographics,and other marketing collaterals.
  • Used various tools such as Adobe Illustrator, InDesign, Photoshop, Salesforce, MeetEdgar, MailChimp, Benchmark, Google Analytics, Webmaster Tools, WordPress, Contentful, SpyFu, AdEspresso, and HTML/CSS.
Jun 2017 - Feb 2020 2 years 8 months
Marketing Manager & Designer
LocalMed

LocalMed is a platform that patients can visit in order to find and book appointments with local dentists that accept their insurance. 

  • Built a revenue-driving marketing strategy from the ground up as the first marketing hire.
  • Grew revenue 250% year-over-year using a relationship-based marketing and brand strategy.
  • Used research, surveys, and relationships to create messaging that gets the target market to convert, increasing lead conversions by 3x.
  • Kept many initiatives and channels afloat, including the company blog, social media, email campaigns, influencers, SEO, PPC, direct mail, and partner/affiliate marketing.
  • Grew social media following and leads from nothing to overall largest revenue-driver.
  • Designed all company marketing materials, including landing pages, presentations, sales slicks, t-shirts, case studies, and social media images.
Jun 2014 - Jun 2017 3 years
Print & Web Design Coordinator
Barrington 220 School District
  • Managed day-to-day maintenance and overall creative direction of all 13 district websites.
  • Innovated and implemented changes as deemed necessary by analytics and user feedback.
  • Researched and developed visual communication solutions for a variety of stakeholders within a school district of 8,900 students and 1,000 staff members.
Aug 2013 - Jun 2014 10 months
Media Center Specialist & Administrative Assistant
Warsaw Community School District
  • Taught information literacy to 20 classes per week.
  • Managed office operations for a school of 480 students.
  • Provided one-on-one support for student with special needs.

Education

Sep 2016 - May 2019 2 years 8 months
Graduate Certificate, Marketing Communications
University of Denver
Aug 2010 - May 2013 2 years 9 months
B.A., Graphic Design and Web Design & Development
Grace College

Portfolio

12 items