• Oversaw paid media across social and programmatic campaigns.
• Managed and established relationships for key clients and stakeholders.
• Built out digital innovation and strategy for the business.
• Led a team in campaign reporting, analytics, and performance assessments.

• Reduced CPA reduced by -25% achieving the lowest overall CPA ($304) for FY19, driving efficiencies with over 15% more subscriptions despite -39% budget reduction.
• Drove over 36% increase in subscriptions despite -43% budget reduction and achieving lowest historical CPA $162.
• Delivered excellence in campaign strategy, digital initiatives, and recommendations for top 1 client annual and quarterly marketing objectives and performance KPIs.
• Managed campaigns from media planning and targeting, setup to execution in terms of tagging, trafficking creative assets, budget pacing, QA, reporting and analytics for display and social campaigns (DSP platforms, Facebook, LinkedIn, Twitter) and wrap-up reports.
• Assessed new opportunities for performance by analyzing data, inventory, targeting, and ad formats across the DSPs, publishers, third-party vendors, and social platforms. Conducted performance test and learns such A/B testing to assess incremental website traffic or conversion growth.
• Delivered client servicing weekly on campaign performance and optimizations, developing strategic plans and testing frameworks according to clients growth focus.
• Clients: Intuit, Cisco, Red Hat, and Intel.

Singapore Mobility Corporation is a car rental company with portfolio of brands, including Sixt Rent A Car Singapore, Sixt Limousine Singapore, and Sixt China.

• Spearheaded successful annual roadshow and achieved total sales with an ROI of over 635% with only 6% of cost ratio through effective targeting ads on Facebook and AdWords. 
• Increased Q1 YoY lead enquiry activity through new messages, comments, and messaging replies by more than 213%.
• Increased SERP ranking (first page) on Google for brand and product keywords over a three-month SEO optimization period.
• Defined objectives, KPIs and spearheaded strategies to implement the right digital marketing channels.
• Tracked, measured, and reported performance of digital marketing channels, ad campaigns and assessing against business goals.
• Created content for all visuals inclusive of copy and design for social media, website, and print.

SkyMap Global is a location-based data analytics company providing operational solutions to both commercial and government organizations worldwide.

• Orchestrated three monthly events overseas and increased prospects by more than 30% through strategic partnerships with various SMEs, chamber associations, and startup communities. 
• Increased team productivity by over 20% through effective reporting and facilitation for SaaS development product (SalesTrekk). 
• Led team and strategized content direction for articles and distribution through social profiles.
• Optimized campaigns and tracked KPIs from AdWords with performance review monthly.
• Managed email campaigns on MailChimp to both current and existing clientele on product launches, promotions, and articles.