Mark Halliday
Marketo Specialist

Mark Halliday

Expert in Python, Salesforce, Eloqua, and Marketo.
Work with Mark Work with a Marketo Specialist

About

Mark Halliday is a multidisciplinary marketing technology architect and a senior Marketo consultant with extensive experience driving topline revenue through demand generation campaigns. Also an expert in Eloqua and Salesforce CRM, he has the ability to run marketing and sales operations, digital advertising, web strategies, email marketing, and more. Mark has rich experience working with venture capital-backed startups and Fortune 1000 companies.

Employment

4 roles
Oct 2021 - Present 4 years 7 months
Marketo Consultant
Independent
  • Functioned as Marketo consultant for analytics automation corporation in California that had lost their two Marketo admins due to attrition. The company was experiencing data flow issues between Marketo and Salesforce.
  • Assessed the processes (over 3,500 active trigger campaigns, many nested smart lists, and other issues), proposed and implemented a new process that corrected the order of operations (trigger campaigns were chained and fired asynchronously), and refactored smart campaigns into newer campaigns to create the correct data validation, enhancement, and routing flows.
  • Identified synch Apex CPU timeout issues between Marketo and Salesforce, leading to changes in Apex processing.
  • Outlined Middleware platform architecture to improve performance.
  • Audited and modified Marketo to Salesforce record visibility to reduce duplicates.
Mar 2021 - Oct 2021 7 months
Marketo Consultant
Independent

Marketo consultant for a large French advertising agency supporting pharmaceutical clients. The lead architect had left the agency mid-project and he was brought in to validate the new Marketo solution.

  • Integrated Salesforce (Veeva) custom objects into Marketo.
  • Established workspaces and partitions.
  • Developed APIs (Python) to move data between Marketo and downstream systems.
  • Set up skip logic form Engagement streams.
Jan 2021 - Oct 2021 9 months
Marketo Consultant
Independent
  • Functioned as Marketo consultant for a Chicago-based creative agency providing support for their large technology manufacturing client.
  • Designed a global campaign structure in Marketo that could be leveraged across geographies.
  • Created a modular email templating system with personalization that could be leveraged by non-technical marketing teams.
  • Set up velocity script-driven emails and supervised the adoption of program-managed custom fields.
Jan 2014 - Apr 2020 6 years 3 months
Director of Demand Generation, Sales, & Marketing Technology
ExaGrid
  • Functioned as Marketo and Salesforce admin for 100M+ growth-stage venture capital-backed tech company.
  • Owned the Marketing/Sales technology stack and operations.
  • Developed demand generation programs strategy (digital/print).
  • Performed ROI analysis and reporting, and campaign optimization.
  • Directed the marketing operations team.

Portfolio

3 items