Matt Madsen
Graphic Designer

Matt Madsen

Previously from WorldVenture and Kroenke Sports & Entertainment.

About

Matt Madsen is an experienced professional in creative graphic design and visual communication across a variety of marketing channels and platforms. He is also an accomplished craftsman of logos and brands. As a graphic designer at Southwestern University, he has designed high-fidelity mockups of visual styling and user interfaces of numerous microsites, email designs, an interactive alumni network, and digital displays for on-campus interactive kiosks. At WorldVenture, he spearheaded the redesign of the company's brand identity system and all associated collateral, including print, web, and digital/social mediums. Matt is also proficient in tools such as in Photoshop, Illustrator, InDesign, Bridge, Lightroom, After Effects, Premiere, Dreamweaver, Adobe XD, HTML, CSS, Sketch, InVision, Studio, JavaScript, Keynote, Cinema 4D Lite, and XMPie.

Employment

5 roles
Aug 2017 - Present 8 years 9 months
Senior Graphic Designer
Southwestern University
  • Ensured and maintained the proper implementation and visual integrity of the Southwestern University brand in digital and print experiences to internal and external audiences.
  • Developed and executed high-level designs for fundraising and philanthropic efforts to key partners and stakeholders.
  • Created the university’s first Fiesta San Antonio medal.
  • Designed high-fidelity mockups of visual styling and user interfaces of numerous microsites, email designs, an interactive alumni network, and digital displays for on-campus interactive kiosks.
Dec 2008 - Present 17 years 5 months
Creative Director & Designer
Independent
  • Art directed and designed poster series for select University of Northern Colorado athletic events.
  • Branded creative for Valor Christian High School (CO) athletics.
  • Designed logo for recording artist DJ Standout of Reflection Music Group.
Jun 2016 - Aug 2017 1 year 2 months
Senior Graphic Designer
Hill Country Bible Church

Hill Country Bible Church Austin is a large, non-denominational church located in Austin, TX.

  • Enforced brand consistency through digital, social, and print channels.
  • Directed creative for a $6.5 million capital fundraising campaign.
  • Art directed visual assets and collateral for recurring and special events.
  • Provided high quality event-specific photography.
  • Facilitated development of junior designers and interns.
Jun 2014 - Jun 2016 2 years
Senior Graphic Designer
Kroenke Sports & Entertainment
  • Managed the production of executive-level presentation decks.
  • Developed and created custom visual identity and branding assets.
  • Executed the design of promotions for the Outdoor Sportsman Group television networks, including World Fishing Network, Sportsman Channel, and Outdoor Channel.
  • Specialized in the development and creation of multichannel event collateral for large-scale industry trade shows and executive meetings.
  • Featured work in outdoor industry-leading publications such as Fly Fusion, Outdoor Canada, and Musky Hunter magazines as well as in publications for select teams of the National Football League.
Feb 2010 - Jun 2014 4 years 4 months
Print & Messaging Project Manager
WorldVenture
  • Spearheaded the redesign of the company’s brand identity system and all associated collateral including print, web, and digital/social mediums.
  • Managed overall communication implementation including corporate graphic design, social media, print, and email strategies.
  • Effectively streamlined and upgraded training materials while also slashing overhead production costs.
  • Progressed through three titles such as marketing project coordinator (2010-11), public relations coordinator (2011-12), print and messaging project manager (2012-14).

Education

Aug 2004 - Dec 2008 4 years 4 months
Bachelor of Arts, Graphic Design
University of Northern Colorado

Portfolio

7 items