- Ensured and maintained the proper implementation and visual integrity of the Southwestern University brand in digital and print experiences to internal and external audiences.
- Developed and executed high-level designs for fundraising and philanthropic efforts to key partners and stakeholders.
- Created the university’s first Fiesta San Antonio medal.
- Designed high-fidelity mockups of visual styling and user interfaces of numerous microsites, email designs, an interactive alumni network, and digital displays for on-campus interactive kiosks.
About
Matt Madsen is an experienced professional in creative graphic design and visual communication across a variety of marketing channels and platforms. He is also an accomplished craftsman of logos and brands. As a graphic designer at Southwestern University, he has designed high-fidelity mockups of visual styling and user interfaces of numerous microsites, email designs, an interactive alumni network, and digital displays for on-campus interactive kiosks. At WorldVenture, he spearheaded the redesign of the company's brand identity system and all associated collateral, including print, web, and digital/social mediums. Matt is also proficient in tools such as in Photoshop, Illustrator, InDesign, Bridge, Lightroom, After Effects, Premiere, Dreamweaver, Adobe XD, HTML, CSS, Sketch, InVision, Studio, JavaScript, Keynote, Cinema 4D Lite, and XMPie.
Employment
- Art directed and designed poster series for select University of Northern Colorado athletic events.
- Branded creative for Valor Christian High School (CO) athletics.
- Designed logo for recording artist DJ Standout of Reflection Music Group.
Hill Country Bible Church Austin is a large, non-denominational church located in Austin, TX.
- Enforced brand consistency through digital, social, and print channels.
- Directed creative for a $6.5 million capital fundraising campaign.
- Art directed visual assets and collateral for recurring and special events.
- Provided high quality event-specific photography.
- Facilitated development of junior designers and interns.
- Managed the production of executive-level presentation decks.
- Developed and created custom visual identity and branding assets.
- Executed the design of promotions for the Outdoor Sportsman Group television networks, including World Fishing Network, Sportsman Channel, and Outdoor Channel.
- Specialized in the development and creation of multichannel event collateral for large-scale industry trade shows and executive meetings.
- Featured work in outdoor industry-leading publications such as Fly Fusion, Outdoor Canada, and Musky Hunter magazines as well as in publications for select teams of the National Football League.
- Spearheaded the redesign of the company’s brand identity system and all associated collateral including print, web, and digital/social mediums.
- Managed overall communication implementation including corporate graphic design, social media, print, and email strategies.
- Effectively streamlined and upgraded training materials while also slashing overhead production costs.
- Progressed through three titles such as marketing project coordinator (2010-11), public relations coordinator (2011-12), print and messaging project manager (2012-14).
