Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Meggie Powell

Meggie Powell

Amazon Marketer

PPC, social media & marketing automation.

Meggie Powell is a detail-oriented marketing professional with significant experience designing and implementing comprehensive marketing strategies that strengthen the market presence and drive lead generation. She has extensive experience in all forms of digital marketing including PPC, new product launches, social media management, content creation, market research, SEO, SEM and marketing automation. Specializing in Amazon marketing, Meggie has developed keyword research and optimized content writing, product listings, marketplace, and inventory management for various companies.

Digital Marketing
Amazon Web Services
Google+ Marketing
Magento
Market Research
Public Relations
Media Relations
Facebook Marketing
Marketing Strategy
Social Media Management
Social Media Marketing
E-Commerce Content
Marketing Automation
Email Marketing
Social & Digital Analytics
WordPress
Google Analytics
Amazon Ads
Amazon Marketing
Pay Per Click
Search Engine Optimization
Search Engine Marketing (SEM)
Google AdWords
Meggie Powell

Meggie Powell

PPC, social media & marketing automation.

Amazon Marketer

Meggie is Available for Projects

Work with Meggie

Employment Highlights

Managing Partner

Independent

May 2016 - Present (5 years 3 months)

Senior Digital Marketing Manager

i-Blason

September 2016 - November 2018 (2 years 2 months)

Marketing Manager

Houma Area Convention and Visitors Bureau

December 2014 - July 2016 (1 year 7 months)

Marketing Specialist

Rouses Markets

May 2013 - December 2014 (1 year 7 months)

1 More Entries

Education Highlights

Bachelor of Science, Mass Communications

Louisiana State University

January 2008 - December 2012 (4 years 11 months)

Portfolio

THIBODAUX MAIN STREET, INC.

Thibodaux Main Street, Inc.

Rouses Supermarkets

Rouses Markets

houmatravel.com

Houma Area Convention and Visitors Bureau

www.i-blason.com

i-Blason

Rose Marketing Group

THIBODAUX MAIN STREET, INC.

Thibodaux Main Street, Inc.

Rouses Supermarkets

Rouses Markets

houmatravel.com

Houma Area Convention and Visitors Bureau

www.i-blason.com

i-Blason

Rose Marketing Group

Resume

Managing Partner

Independent

May 2016 - Present (5 years 3 months)

Rose Marketing Group is a digital marketing agency based in Atlanta, GA that delivers integrated marketing campaigns across Amazon, social media and Google.

  • Applied social media marketing strategies that drive traffic to the custom landing pages.
  • Increased ROAS and relevant traffic year over year and the number of followers on all platforms.
  • Developed keyword research and optimized content writing, product listings, marketplace, and inventory management.
  • Launched brands on social media channels to support Amazon sales which led to increased customer engagement and referrals.
  • Organized social media plans, content calendars and email calendars for large product launches.

Senior Digital Marketing Manager

i-Blason

September 2016 - November 2018 (2 years 2 months)

i-Blason is a tech platform that offers phone cases, tablet covers, and other accessories.

  • Managed a $10 million budget, oversaw marketing staff, and led the development and implementation of the overall social media strategy.
  • Planned digital marketing campaigns that include web, SEO/SEM, email and social media.
  • Analyzed performance data and provided metrics for digital marketing campaigns, developed new and creative growth strategies, created landing pages, optimized the user experience, and communicated with agencies and vendors.
  • Grew the affiliate marketing program over 28% year over year which resulted in increased website traffic and revenue, improved brand awareness, and more extensive customer insights.
  • Implemented social media strategies that drive significant traffic to the company website.
  • Significantly increased traffic YoY from Facebook (637%), Twitter (178%), and YouTube (480%) and grew social media followers on all platforms.
  • Grew U.S., UK, and DE account year over year by mastering Amazon Ads and oversaw all aspects of web management using Magento.
  • Created training documents and market structure standards, which facilitated successful Amazon campaigns for international staff.
  • Developed effective paid search strategies, launched and optimized PPC campaigns, oversaw keyword selection and audience targeting, and monitored the budget and adjusted bids to gain a better return on investment.
  • Tracked KPIs to assess performance and pinpoint issues and developed new campaigns across multiple channels.

Marketing Manager

Houma Area Convention and Visitors Bureau

December 2014 - July 2016 (1 year 7 months)

Houma offers attractions, lodging, and dining that is influenced by Cajun culture and hospitality. 

  • Oversaw a $200,000 budget, coordinated the advertising program, tracked and analyzed the performance of marketing programs, conducted market research to improve overall strategy, and maintained website updates.
  • Directed the tourism partnership program and marketing and increased member participation by creating cooperative opportunities.
  • Launched four seasonal marketing campaigns which attracted new visitors and created interactive marketing material for the new Interpretive Center, which was used to teach visitors about the city.
  • Handled the marketing efforts for the LA byways, developed a relationship with the neighboring parish to promote the byway and implemented the first geotour in the state of Louisiana.

Marketing Specialist

Rouses Markets

May 2013 - December 2014 (1 year 7 months)

Rouses Markets are a chain of grocery supermarkets in the U.S. states of Louisiana, Alabama, and Mississippi.

  • Managed social media accounts (Facebook, Twitter, Instagram, and Hootsuite), improved the online presence using Google Analytics and Social Mention, created and distributed weekly marketing eBlasts, and maintained website content.
  • Coordinated with cross-functional teams to organize events and analyzed requests for donations and sponsorships.
  • Facilitated the company expansion into Alabama by developing relationships with local businesses and the chamber of commerce, obtaining donations for events, creating excitement using social media platforms, and managing live posting during five store openings.
  • Increased Facebook likes by 15,000, which increased exposure to new and existing customers and built brand loyalty.
  • Created the program and structure for the donation and sponsorship programs.
  • Designed the copy and graphics for the company website.

Executive Director

Thibodaux Main Street

January 2013 - May 2013 (4 months)

Thibodaux Main Street is a non-profit organization with a focus on promoting and revitalizing historic Downtown Thibodaux, Louisiana.

  • Managed the development and execution of the Main Street program, including budget development and accounting, state-mandated reporting, purchasing, and reporting for funding agencies and consultants.
  • Coordinated various activities within the downtown revitalization programs and represented Main Street at community events.
  • Organized an annual art walk and grew attendance by 20%. Managed a $4,000 budget, sold sponsorships and art spots, booked entertainment, and oversaw event set-up.
  • Planned an annual music night and grew attendance by 35%. Managed a $10,000 budget, sold sponsorships and art spots, booked entertainment, and oversaw event set-up.
  • Awarded two grants with the Arts Council for $14,000.
  • Increased support from local business owners by improving communication and implementing community discussions surrounding the direction of the Main Street program.

Education

Bachelor of Science, Mass Communications

Louisiana State University

January 2008 - December 2012 (4 years 11 months)

Related coursework involved:

  • Media Writing.
  • Media Persuasion.
  • Media Research.
  • Public Relations Practices.
  • Public Relations Writing.
  • Public Relations Case Studies.
  • Media Management.
  • Public Relations Campaigns.