Michael Briggs

• Led brand marketing, content marketing, and research and insights functions.
• Created and oversaw a content strategy that delivers content across our digital customer journeys to support business needs and growth goals. 
• Transformed content to new platforms and channels, including the establishment of an ASX Blog.
• Designed workflows for content lifecycle processes that include content creation, review and approval cycles, single source publishing, orchestration and optimization of content. 
• Delivered education and thought leadership programs for retail investors.

• Drove the adoption of Suncorp’s innovative ‘marketplace strategy’ from an internal (culture) and external (customer) perspective.
• Drove the creation of customer value propositions and marketing utility to increase customer engagement and satisfaction with the brand.
• Extended the value of these CVPs by co-developing and implementing data strategies that capture value.
• Developed bespoke strategies for programs, such as a P2P online community financial literacy, that offer new opportunities to tap into customer journeys and address pain points.
• Project managed the implementation of these utilities across different functions of the business, including technical, brand, legal, risk, and customer service.
• Drove the marketing activation behind the Suncorp Marketplace App.
• Project managed the concept development, technical delivery, and launch of Suncorp’s ‘Money Profile’ program.
• Successfully pitched for $500,000 in project funding for the creation of an innovative community ‘financial support’ platform.

• Executed content marketing strategies and content processes, such as calendars and platforms, with both a B2B and B2C view.
• Created and implemented an overarching social media strategy.
• Drove end-to-end ideation and production of compelling brand content, across a range of formats and to suit a range of customer prospecting and retention activities.
• Leveraged Asteron Life’s sponsorship of Super Rugby to create compelling and interesting stories for customers and prospective customers.
• Established company-wide social media policies and guidelines documents.
• Developed the concept, content strategy, and promotional plan for award-winning content curation tool Asteron Life’s ‘Wheel of Balance’.
• Developed the concept, content strategy, and promotional plan for Asteron life’s content series ‘PerspectLive’.
• Created the launch strategy for Asteron Life’s health and wellbeing blog platform, Balance Blog.
• Achieved substantial growth in both existing and new social media channels.

Rugby Australia, known as the Australian Rugby Union until 2017, is the governing body of rugby union in Australia. It represents all levels of Rugby in Australia and across all eight member union states and territories. 

• Established and implemented company-wide social media policies and guidelines documents.
• Created a social media strategy for Australian Rugby.
• Liaised with key internal stakeholders regarding the implementation of digital marketing programs and processes.
• Liaised with external partners throughout media planning and buying process and construction of creative assets for key campaigns, including Wallabies test season, Super Rugby season, and Gold Coast Sevens tournament.
• Provided regular reporting of key metrics and insights from ARU digital and social properties.
• Managed one digital marketing executive.
• Conducted budget tracking and forecasting.
• Managed digital training, both internal and external.
• Managed end-to-end concept and development of Rupert McCall’s “Ode to Wallabies”, utilized as a key part of ARU’s 2013.
• Represented ARU at 2012 AdTech conference, as a panelist in a discussion on “Sports & Digital: Engaging and Activating Fans”.
• Represented ARU at inaugural Facebook Studio Awards 2012 where ARU was one of four Australian finalists, in recognition of 2011 Tri Nations campaign.
• Supported the Rugby Rewards social media loyalty/rewards program (2012).