Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Michael Rubinstein

SEO Specialist

Michael Rubinstein

Proficient in SEM, keyword research, Google Analytics & Webmaster.

A multilingual marketer, Michael Rubinstein has 25 years of experience in the marketing and advertising industry with expertise in developing technical marketing and digital marketing strategies. Having worked as an SEO specialist for a Swedish online gambling portal, he has created content plans, link-building, oversaw redesigns of websites, website audits and analysis, and A/B testing. He is also highly knowledgeable of correct website structure and major SEO tools such as OSE, Google Analytics, and Webmaster Tool. Michael can speak Swedish, English, and Hebrew.

SEO
SEM
SEO Keyword Research
Digital Marketing
Advertising
Online Marketing
PPC
Marketing
Branding
Web Analytics
Google Analytics
Social Media Marketing
Social Media Management
Conversion Optimization
Google Webmaster Tool
Linkbuilding
Michael Rubinstein

Michael Rubinstein

Proficient in SEM, keyword research, Google Analytics & Webmaster.

SEO Specialist

Michael is Available for Projects

Work with Michael

Employment Highlights

Chief Digital Officer

Independent

June 2014 - Present (10 years 1 month)

Head of Operations

Webydo

March 2019 - Present (5 years 4 months)

Chief Digital Officer

PSGMtech

April 2016 - August 2018 (2 years 5 months)

SEO Project Manager

Operad

January 2014 - December 2015 (2 years)

Education Highlights

Digitalent, PPC

Digital Marketing

May 2015 - August 2015 (4 months)

Bachelor of Arts, Organizational Behavior

The Open University of Israel.

January 2009 - December 2010 (2 years)

Portfolio

www.decathlon.co.uk

Decathlon

unipart.com

Unipart Group

Essilor Group

Essilor Group

www.tesco.com

Tesco - Supermarkets

www.meetingzone.com

MeetingZone

www.888.com

888.com

www.decathlon.co.uk

Decathlon

unipart.com

Unipart Group

Essilor Group

Essilor Group

www.tesco.com

Tesco - Supermarkets

www.meetingzone.com

MeetingZone

www.888.com

888.com

Resume

Chief Digital Officer

Independent

June 2014 - Present (10 years 1 month)

  • Managed SEO processes and formulated strategies to increase visibility on search engines.
  • Led clients in SEO as well as ASO (app store optimization).
  • Consulted in matters of SEO and penalization and link acquisition.
  • Constructed and advised on SEO plans.
  • Performed as an international keynote speaker on SEO and conversion rate optimization.

Head of Operations

Webydo

March 2019 - Present (5 years 4 months)

Webydo is a cloud-based web design platform that allows designers to create advanced HTML5, responsive websites with a built-in CMS, without writing code. 

  • Managed Webydo brand, customer service, and operations.
  • Designed policies that align with the overall strategy.
  • Implemented efficient processes and standards.
  • Oversaw contracts and relations with customers, vendors, partners, and other stakeholders.

Chief Digital Officer

PSGMtech

April 2016 - August 2018 (2 years 5 months)

  • Created company SEO department and managed strategies to meet goals and deadlines.
  • Planned SEO strategies and budgets on a monthly, quarterly, and annual basis.
  • Created and managed company social platforms.
  • Developed keyword optimization and tracking on a daily, weekly, and monthly basis.
  • Oversaw company reputation management efforts.
  • Trained and managed content writers and reputation management teams.
  • Reported SEO results to CMO and CEO monthly.
  • Identified key development areas for SEO efforts.
  • Managed inter-departmental projects and keeping them on time.
  • Worked as the company-wide online consultant.

SEO Project Manager

Operad

January 2014 - December 2015 (2 years)

Operad is a smart online marketing company specializing in e-commerce and measurement. 

  • Managed SEO efforts for clients. 
  • Recommended changes onsite, keyword research, project management, and general onsite improvements.

SEO Specialist

Webpals

January 2012 - December 2014 (3 years)

Webpals is a performance marketing agency with offices in New York and Tel Aviv.

  • Managed largest affiliate portal in Sweden for online gaming.
  • Oversaw cross departmental projects with SEO involvement.
  • Acquired backlinks from the Swedish market.
  • Recommended, oversaw, and analyzed A/B tests.
  • Optimized mini-sites to elevate Google rankings.
  • Conducted data analysis in Google Analytics, Webmaster Tools, ahrefs.com, and majestic SEO.
  • Searched, engaged, and managed PR agency (budget of 250,000 SEK) 
  • Oversaw content analysis and improvement.

Education

Digitalent, PPC

Digital Marketing

May 2015 - August 2015 (4 months)

Focused on PPC, studies aimed at creating T-marketers with a broad knowledge base with deep knowledge in PPC. The classes included learning from senior management of mid-large Israeli and international companies.

Bachelor of Arts, Organizational Behavior

The Open University of Israel.

January 2009 - December 2010 (2 years)