Focused on PPC, studies aimed at creating T-marketers with a broad knowledge base with deep knowledge in PPC. The classes included learning from senior management of mid-large Israeli and international companies.

<ul><li>Managed SEO processes and formulated strategies to increase visibility on search engines.</li><li>Led clients in SEO as well as ASO (app store optimization).</li><li>Consulted in matters of SEO and penalization and link acquisition.</li><li>Constructed and advised on SEO plans.</li><li>Performed as an international keynote speaker on SEO and conversion rate optimization.</li></ul>

Chief Digital Officer

Webydo is a cloud-based web design platform that allows designers to create advanced HTML5, responsive websites with a built-in CMS, without writing code.&nbsp;<ul><li>Managed Webydo brand, customer service, and operations.</li><li>Designed policies that align with the overall strategy.</li><li>Implemented efficient processes and standards.</li><li>Oversaw contracts and relations with customers, vendors, partners, and other stakeholders.</li></ul>

Head of Operations

<ul><li>Created company SEO department and managed strategies to meet goals and deadlines.</li><li>Planned SEO strategies and budgets on a monthly, quarterly, and annual basis.</li><li>Created and managed company social platforms.</li><li>Developed keyword optimization and tracking on a daily, weekly, and monthly basis.</li><li>Oversaw company reputation management efforts.</li><li>Trained and managed content writers and reputation management teams.</li><li>Reported SEO results to CMO and CEO monthly.</li><li>Identified key development areas for SEO efforts.</li><li>Managed inter-departmental projects and keeping them on time.</li><li>Worked as the company-wide online consultant.</li></ul>

Operad is a smart online marketing company specializing in e-commerce and measurement.&nbsp;<ul><li>Managed SEO efforts for clients.&nbsp;</li><li>Recommended changes onsite, keyword research, project management, and general onsite improvements.</li></ul>

SEO Project Manager

Webpals is a performance marketing agency with offices in New York and Tel Aviv.<ul><li>Managed largest affiliate portal in Sweden for online gaming.</li><li>Oversaw cross departmental projects with SEO involvement.</li><li>Acquired backlinks from the Swedish market.</li><li>Recommended, oversaw, and analyzed A/B tests.</li><li>Optimized mini-sites to elevate Google rankings.</li><li>Conducted data analysis in Google Analytics, Webmaster Tools, ahrefs.com, and majestic SEO.</li><li>Searched, engaged, and managed PR agency (budget of 250,000 SEK)&nbsp;</li><li>Oversaw content analysis and improvement.</li></ul>

SEO Specialist

Developed SEO strategies for a global sporting goods retailer.

Decathlon

Michael Rubinstein

Managed SEO processes and formulated strategies for a multinational logistics, supply chain, manufacturing, and consultancy company.

Unipart Group

Planned SEO strategies and budgets for an international ophthalmic optics company.

Essilor Group

Developed keyword optimization and tracking on a daily, weekly, and monthly basis for multinational groceries and general merchandise retailer.

Tesco - Supermarkets

Identified key development areas for SEO efforts for a conferencing service provider.

MeetingZone

Conducted data analysis in Google Analytics and Webmaster Tools for an online casino, sports betting and online poker website.

888.com

English (British)

A multilingual marketer, Michael Rubinstein has 25 years of experience in the marketing and advertising industry with expertise in developing technical marketing and digital marketing strategies. Having worked as an SEO specialist for a Swedish online gambling portal, he has created content plans, link-building, oversaw redesigns of websites, website audits and analysis, and A/B testing. He is also highly knowledgeable of correct website structure and major SEO tools such as OSE, Google Analytics, and Webmaster Tool. Michael can speak Swedish, English, and Hebrew.

Michael Rubinstein

Employment Highlights

Education Highlights

Portfolio

Decathlon

Unipart Group

Essilor Group

Tesco - Supermarkets

MeetingZone

888.com

Decathlon

Unipart Group

Essilor Group

Tesco - Supermarkets

MeetingZone

888.com