Mitch McCormick
Digital Marketer

Mitch McCormick

Specializes in paid media, SEO, content marketing & CRO.
Work with Mitch Work with a Digital Marketer

About

With over eight years of experience, Mitch McCormick is a full-stack digital marketer specializing in paid media, SEO, SEM, content marketing, analytics, conversion rate optimization, social media ads, email marketing, and CRM management. His past clients included a wide range of industries, from e-commerce, financial services, law, and telecommunications.

Employment

5 roles
Oct 2019 - Present 6 years 7 months
Digital Marketing Consultant
Independent
  • Worked with businesses across multiple industries improving their results through SEM, SEO, conversion rate optimization, and other digital marketing techniques.
  • Helped well-known supplier of fitness meals in Australia to increase their revenue from Google Ads by $100,000 per month without additional ad spend.
  • Audited and improved the on-site SEO of multiple businesses, seeing significant increases in organic traffic.
Aug 2018 - Oct 2019 1 year 2 months
Digital Marketing Manager
OnDeck Australia

OnDeck is a fintech company that provides loan assistance to small businesses in the US, Canada, and Australia.

  • Managed SEM, SEO, social media, email marketing, analytics, and website improvements.
  • Expanded new business acquisition through social media (primarily Facebook and Instagram ads) by 300%.
  • Introduced CRO through a series of website split tests and improved the overall conversion rate by 20%.
  • Increased year-on-year organic traffic by 40% through a series of SEO actions such as link building, content strategies, and technical SEO.
Nov 2016 - Jun 2018 1 year 7 months
Strategy & Growth Manager
Independent
  • Led CRO efforts for high traffic clients to find areas of improvement, implement testing plans, and improve conversions.
  • Planned and executed marketing strategies both internally and for clients, drove business development, and led SEM and SEO work. Clients included a wide range of industries from e-commerce, financial services, law and telecommunications.
Apr 2015 - Nov 2016 1 year 7 months
Senior CRO Producer
Web Profits

Web Profits is a digital growth consultancy, servicing businesses across international markets and industries.

  • Developed and managed online marketing campaigns for clients to get sales and leads for their products and services. Responsibilities included leading teams of individual producers to deliver multiple services, handling client communications, and using conversion rate optimization techniques to improve ROI.
  • Led a team for a major client in the financial services industry and increased their ad spend by 400% while still maintaining the same cost per acquisition.
May 2013 - Apr 2015 1 year 11 months
Digital Marketing Affiliate
Independent
  • Focused on pay-per-call affiliate marketing to drive phone calls for numerous US-based companies.
  • Ran campaigns on Google Ads, Bing Ads, and pay-per-view networks to earn affiliate commissions each time phone calls were generated of a specific length and quality.

Education

Sep 2004 - Jun 2009 4 years 9 months
Bachelor of Engineering & Bachelor of Commerce, -
The Australian National University