Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

Work With Talents
Mitch McCormick

Mitch McCormick

Digital Marketer

Specializes in paid media, SEO, content marketing & CRO.

With over eight years of experience, Mitch McCormick is a full-stack digital marketer specializing in paid media, SEO, SEM, content marketing, analytics, conversion rate optimization, social media ads, email marketing, and CRM management. His past clients included a wide range of industries, from e-commerce, financial services, law, and telecommunications.

Digital Marketing
Paid Social
Paid Media
SEO
SEM
Digital Strategy
Conversion Rate Optimization
Analytics
Content Marketing
Content Strategy
Google Ads
Bing Ads
PPC
Facebook Ads
Social Media Advertising
Google Analytics
Email Marketing
CRM
Google Remarketing
Google Tag Manager
Business Development
Mitch McCormick

Mitch McCormick

Specializes in paid media, SEO, content marketing & CRO.

Digital Marketer

Mitch is Available for Projects

Work with Mitch

Employment Highlights

Digital Marketing Consultant

Independent

October 2019 - Present (1 year 4 months)

Digital Marketing Manager

OnDeck Australia

August 2018 - October 2019 (1 year 2 months)

Strategy & Growth Manager

Independent

November 2016 - June 2018 (1 year 7 months)

Senior CRO Producer

Web Profits

April 2015 - November 2016 (1 year 7 months)

1 More Entries

Education Highlights

Bachelor of Engineering & Bachelor of Commerce

The Australian National University

September 2004 - June 2009 (4 years 9 months)

Resume

Digital Marketing Consultant

Independent

October 2019 - Present (1 year 4 months)

  • Worked with businesses across multiple industries improving their results through SEM, SEO, conversion rate optimization, and other digital marketing techniques.
  • Helped well-known supplier of fitness meals in Australia to increase their revenue from Google Ads by $100,000 per month without additional ad spend.
  • Audited and improved the on-site SEO of multiple businesses, seeing significant increases in organic traffic.

Digital Marketing Manager

OnDeck Australia

August 2018 - October 2019 (1 year 2 months)

OnDeck is a fintech company that provides loan assistance to small businesses in the US, Canada, and Australia.

  • Managed SEM, SEO, social media, email marketing, analytics, and website improvements.
  • Expanded new business acquisition through social media (primarily Facebook and Instagram ads) by 300%.
  • Introduced CRO through a series of website split tests and improved the overall conversion rate by 20%.
  • Increased year-on-year organic traffic by 40% through a series of SEO actions such as link building, content strategies, and technical SEO.

Strategy & Growth Manager

Independent

November 2016 - June 2018 (1 year 7 months)

  • Led CRO efforts for high traffic clients to find areas of improvement, implement testing plans, and improve conversions.
  • Planned and executed marketing strategies both internally and for clients, drove business development, and led SEM and SEO work. Clients included a wide range of industries from e-commerce, financial services, law and telecommunications.

Senior CRO Producer

Web Profits

April 2015 - November 2016 (1 year 7 months)

Web Profits is a digital growth consultancy, servicing businesses across international markets and industries.

  • Developed and managed online marketing campaigns for clients to get sales and leads for their products and services. Responsibilities included leading teams of individual producers to deliver multiple services, handling client communications, and using conversion rate optimization techniques to improve ROI.
  • Led a team for a major client in the financial services industry and increased their ad spend by 400% while still maintaining the same cost per acquisition.

Digital Marketing Affiliate

Independent

May 2013 - April 2015 (1 year 11 months)

  • Focused on pay-per-call affiliate marketing to drive phone calls for numerous US-based companies.
  • Ran campaigns on Google Ads, Bing Ads, and pay-per-view networks to earn affiliate commissions each time phone calls were generated of a specific length and quality.

Education

Bachelor of Engineering & Bachelor of Commerce, -

The Australian National University

September 2004 - June 2009 (4 years 9 months)