<ul><li>Oversaw and consulted Mastercard x Citibank digital campaigns across seven different markets (TH, PH, ID, HK, IN, TW, SG).</li><li>Assisted Citibank's regional marketing team with digital performance reporting and digital project management.</li></ul>

Digital Marketing - Project Manager

<ul><li>Implemented social media strategy (organic content) on TikTok, Instagram and Facebook to increase and maintain brand awareness through trend-jacking and content marketing while also executing International Market's digital and social campaigns.</li></ul>

Social Media Manager

<ul><li>Implemented social media and digital ad strategy for SUBWAY Hong Kong B2B Paid Media marketing campaign (Lead Gen). I drove the KPI up by 500% (KPI: 200+ leads generated, final outcome: 1000+ leads generated).</li><li> Strategized B2B paid media campaign on social platforms (Linkedin, Facebook) and Google (SEM) to generate and nurture B2B leads.</li><li>Cultivated collaborative client (Business Developemnt team) and agency relationship.</li><li>Facilitated weekly reporting and deliverables to clients.</li><li>Identified real-time insights and creative opportunities through social listening, trendspotting and weekly performance reporting to achieve better results.</li></ul>

Paid Media Marketing

<ul><li>Planned and developed resorts’ editorial calendars by understanding marketing/brand agenda, platforms’ performance audits and leveraging in-resort content creators.</li><li>Strategized Club Med’s marketing campaigns and social media communication, including Body &amp; Soul, a holistic wellness campaign; and Club Med at Home, a series of family home-based activities inspired by Club Med’s brand values (over 3% engagement rate/post).</li><li>Executed China (Guilin and Sanya) resort reopening communication while adapting post COVID-19 safety assurances such as Back To Happiness campaign, and understanding critical audience sentiments.</li><li>Developed project deliverables through close partnering with major stakeholders and internal departments, including brand and product team, global social media, APAC marketing and CRM team.</li><li>Delivered weekly corporate newsletter updates to global marketing.</li></ul>

Regional Content Marketing Executive

Monica has worked as a video producer for NBA Asia and social media marketer and content strategist for Dano Global. As a video producer for NBA Asia:<ul><li>Executed NBA Asia’s video production projects in Indonesia and Singapore.</li><li>Handled all phases of production from conceptualization, pre-production (crafting project briefs, pitching to clients, budget planning and tracking, site recceing, securing venue permits and talent sourcing) to post-production (client management, liaison between production houses).</li><li>Ensured clients’ requirements are accomplished during production and post-production phase (e.g. achieving the client’s CTA soundbites, talent and venue management, contingency planning, to name a few).</li><li>Managed expectations on all ends, aligned KPIs with budget scoping, and final delivery of assets.</li></ul>As a social media marketer and content strategist for Dano Global.<ul><li>Executed Dano Global’s digital and social media advertisements.</li><li>Planned, managed, and executed content on the account (@dano.global) itself.</li><li>Tracked social engagement, performance, reach, and conversions to ensure that all marketing KPIs are met.</li><li>Managed client’s advertising budget through performance monitoring and budget adjustment to ensure a sustainable fanbase growth (i.e. healthy CPA).</li><li>Increased Dano Global’s social media accounts’ followers by 33% in two months.</li><li>Maintained a healthy engagement rate through social media monitoring and creative content ideation (over 6% engagement rate).</li></ul>

Video Producer, Social Media Manager & Content Strategist

<ul><li>Introduced and spearheaded the company’s new chain of production, operation, sales and marketing strategies through PR initiatives and partnerships.</li><li>Handled overall revenue.</li><li>Managed key customer accounts. Achieved sales target of S$100,000 in 2018 and reached S$80,000 within the first two months of 2019.</li><li>Accelerated exclusive collaborations with renowned local fashion brands through events, including Kami x Lace Story, Gaudi Sanchia x Lace Story, Berrybenka x Lace Story, and Jakarta Fashion Week 2019.</li><li>Implemented PR initiatives and secured coverage on Jakarta globe, CNN Indonesia, Tempo, and Liputan 6.</li></ul>

Business Development

<ul><li>Handled digital and social media marketing, partnerships, and database management.</li><li>Formulated and executed the company’s digital marketing agenda by analyzing the company internally and externally. This included evaluating CÉ LA VI’s core brand messaging, analyzing CÉ LA VI as well as it’s competitors’ onsite (location) and social media channel performance.</li><li>Crafted CÉ LA VI’s Go To Market Plan 2017; as a result of the plan, CÉ LA VI achieved the highest sales in September 2017, breaking a seven-year record.</li><li>Increased total number of database subscribers by 133% during tenure, and increased digital presence through new online platforms, including TripAdvisor, Chope, Marina Bay Sands’ socials, implemented a Google Business Page, and CÉ LA VI’s website.</li><li>Developed and delivered monthly EDM content to more than 28,000 subscribers. </li><li>Improved EDM performance through audience segmentation and retargeting.</li><li>Managed CÉ LA VI’s Facebook and Instagram accounts.</li><li>Used Facebook Ad Manager and Google Analytics to asses performance of content. Through tracking and data analysis, Monica made adjustments to Facebook ad campaigns which resulted in 34-55% virality rates.</li><li>Implemented in-house visual guidelines, an editorial calendar, and came up with strategies to optimize the company’s digital presence. </li><li>Produced videos for social media. </li><li>Collaborated with both internal (i.e. customer relations team, and event sales personnel), as well as external stakeholders such as Marina Bay Sands and Bacardi to improve digital marketing outreach (e.g. Sky High Brunch event, CÉ LA VI and DMC event sales, and WeChat beacon-based promotion).</li><li>Led external marketing partnerships to fulfill the given KPIs; increased foot traffic from Women in Tech participants and captured customer database from Armin Van Buuren’s After-Party 2017.</li><li>Provided ad-hoc database management and insights to support other internal stakeholders (i.e. operational, marketing PR, entertainment and finance) for the department’s GTM planning and e-commerce revenue report.</li></ul>

Digital Marketing Executive

Laprendo and Ole Lynggaard are designer fashion and fine jewelry retailers.<ul><li>Developed PR and media buying, social media management and assistance to the marketing team to fulfill business, sales, and marketing targets.</li><li>Crafted press releases and pitched to targeted media partners.</li><li>Managed relationships with brand representatives and planning their media buying schedule.</li><li>Handled company’s social media marketing calendar.</li><li>Developed creatives for the various social channels.</li><li>In-charge of the bi-weekly EDM distribution including the process of retargeting and segmentation to fulfill business sales and marketing targets.</li></ul>

E-commerce Marketing Assistant

Billionaire is an award-winning magazine not available on newsstands, but offered to a distinguished group of the most powerful, influential, high net worth readers across the world.<ul><li>Assisted the editorial team on fashion photoshoots, product styling, writing news pieces, doing market research, interviews and features, event coordination, and more.</li><li>Styled product editorials.</li><li>Planned looks and did loans.</li><li>Provided copywriting for the company’e weekly EDM.</li><li>Wrote stories on fashion and lifestyle trends.</li><li>Successfully engaged floral and dessert vendors to participate in Billionaire’s Christmas Party 2015.</li><li>Coordinated equipment and vendor loans for events’ needs.</li></ul>

Editorial Assistant

Thought process & my work approach as a content / digital marketer.

Monica Winny's Case Study & Work Portfolio

Monica Winny

Developed social media content for a watch brand.

August Berg Social Media Content

Managed a social media ad for Japan Games 2019 featuring Eric Gordon.

NBA Japan on Twitter

Produced a video, wrote scripts, and translated content for the NBA Asia campaign.

NBA Training Video Curriculum I

Planned and produced a social media campaign for Club Med. Work includes content marketing, scriptwriting, editorial and storyboard planning.

Happy Birthday

Produced and managed a social media video campaign for CÉ LA VI.

CÉ LA VI Restaurant: Redefining Modern Asian Cuisine

Collaborated with marketing and PR to understand and launch the key message through a digital campaign. Also involved in pre-production and post-production performance reporting.

#VoteCLV - Raise the Lion City - DJ Mag's Top 100 Clubs

Provided copywriting for CÉ LA VI, defining the brand’s tone of voice and target audience in social media.

Copywriting for CÉ LA VI

Wrote a lifestyle and fashion feature article published by Designare magazine in Singapore.

Editorial Writing

Created and styled a product spread for Billionaire.com.

In the Pocket - Product Editorial for Billionaire.com

Developed cocktail styling for CÉ LA VI's campaign. Work includes item sourcing
setup design, and concept direction.

CÉ LA VI's All-new Cocktails

English (British)

Monica Winny has five years of experience as a digital and content marketer for lifestyle and luxury e-commerce retail brands, and a creative content producer for the APAC market. She specializes in creative content marketing, social media strategy, and digital analytics. Her clients include NBA Asia, Dano Global, and Norbreeze. At Club Med APAC, she oversaw the company's digital platforms (Facebook, Instagram, WeChat, Trip Advisor) during the pandemic and implemented Club Med’s social media strategy and marketing campaigns while managing crisis communications. Monica is also proficient in Google Analytics, Keynote, WordPress, Facebook Ads, Adobe InDesign, Photoshop, and Illustrator.

Monica Winny

Employment Highlights

Education Highlights

Portfolio

Monica Winny's Case Study & Work Portfolio

August Berg Social Media Content

NBA Japan on Twitter

NBA Training Video Curriculum I

Happy Birthday

CÉ LA VI Restaurant: Redefining Modern Asian Cuisine

Monica Winny's Case Study & Work Portfolio

August Berg Social Media Content

NBA Japan on Twitter

NBA Training Video Curriculum I

Happy Birthday

CÉ LA VI Restaurant: Redefining Modern Asian Cuisine