<ul><li>Designed and developed user-centered interfaces, using subtle persuasion to engage customers.</li><li>Conducted user research, problem-solving, designed and prototype more valuable experience to achieve business goals.</li><li>Created complex navigation maps, wireframes and prototypes within technical constraints for both internal and external use.</li><li>Conducted user-centered research and create personas, scenarios and user stories to optimize user journeys.</li><li>Conceptualized a web and mobile app to allow users to have a seamless shopping experience.</li></ul>

UX/UI & Graphic Designer

<p>MyDeal is an Australian retail marketplace connecting consumers with thousands of retailers.</p><ul><li>Prioritized and managed multiple projects simultaneously in a fast-paced environment and tight deadlines.</li><li>Managed all digital marketing assets that complemented the products for desktop/mobile, including three major annual sale events such as Click Frenzy, Black Friday Sale, and Cyber Monday to support over 100 global sellers.</li><li>Handled new on-brand visual elements to effectively convey concepts and messaging of products.</li><li>Collaborated with the development team to ensure all contents and creative executions for all sellers are consistent with company brand strategy and compliant with visual and verbal brand guidelines.</li></ul>

Lead Graphic Designer

<p>Express Travel Group is an Australian owned and operated travel company headquartered in Melbourne, and with offices in Sydney, Brisbane, Adelaide, and Perth.</p><ul><li>Led all the design direction and development of B2B and B2C integrated marketing campaigns in print and digital to support&nbsp;head office and three group members.</li><li>Managed and collaborated with suppliers and external vendors.</li><li>Developed strong design deliverables that aligned with brand guidelines and on-brand marketing materials.</li><li>Collaborated with product and event team in designing all conference materials of three major annual business conferences, while making sure created a high standard of design culture for the organization and over 80 suppliers participate.</li><li>Collaborated with technical and development team in designing and improving digital interfaces across both web and mobile application.</li></ul>

Developed logos and invitation designs for Corporate Travel Management.

Corporate Travel Management - Sydney OP Function

Natalie Yeung

Produced an email invitation design inspired by Corporate Travel Management guidelines.

Corporate Travel Management Email Invitation

Crafted an extensive range of promotional products for L'Oreal based on brand perception.

L'Oreal - Kerastase National Ambassador Forum

Created a unique calendar design for Select Travel Group. It contains 12 beautiful travel images around the world and each image also represents festival or major events by month.

Select Travel Group Desk Calendar

Designed all print and digital marketing materials for italktravel & cruise with United Airlines. The promotion was displayed on Channel 9 Today Show during the morning live readouts.

italktravel & cruise - Channel 9 Today Show - United Airlines Offers

Developed a new trendy EDM design for Uniqlo Australia for their upcoming knit collection 2020.

Uniqlo Australia EDM Design 2020

Created a new brand identity for this combined annual conference which united three travel groups as one. Also designed all print and digital marketing materials for the conference.

ETG Brand Identity - Bangkok Forum 2019

English (British)

Natalie Yeung has over seven years of hands-on experience in handling several simultaneous graphic design projects, concept creation, UX/UI design, and visual conceptualization. She has extensive experience across tourism, marketing agency, e-commerce, production, and packaging industries. At Express Travel Group, she led all the design direction and development of B2B and B2C integrated marketing campaigns both in print and digital. His clients include Uniqlo Australia, italktravel, Bakers Delight, L'Oréal, and Dairy Industry Association of Australia. Natalie is proficient with Adobe Photoshop, Illustrator, InDesign , After Effects, Figma, and Final Cut Pro.

Natalie Yeung

Employment Highlights

Education Highlights

Portfolio

Corporate Travel Management - Sydney OP Function

Corporate Travel Management Email Invitation

L'Oreal - Kerastase National Ambassador Forum

Select Travel Group Desk Calendar

italktravel & cruise - Channel 9 Today Show - United Airlines Offers

Uniqlo Australia EDM Design 2020

Corporate Travel Management - Sydney OP Function

Corporate Travel Management Email Invitation

L'Oreal - Kerastase National Ambassador Forum

Select Travel Group Desk Calendar

italktravel & cruise - Channel 9 Today Show - United Airlines Offers

Uniqlo Australia EDM Design 2020